Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Collaborative Intelligence Positioning 2019

2e2b003226695a50d18bb7eadb7dfdee?s=47 Geoff Galat
January 01, 2019
16

Collaborative Intelligence Positioning 2019

Clicktale 2019 Messaging Platform deck for internal launch

2e2b003226695a50d18bb7eadb7dfdee?s=128

Geoff Galat

January 01, 2019
Tweet

Transcript

  1. 2019 Messaging and Positioning

  2. Positioning Clicktale

  3. 3 | Confidential ADD SECTION NAME <WHAT WE DO> How

    we message <WE DO THIS THROUGH> <WHY CHOOSE CLICKTALE> VALUE 1 VALUE 2 VALUE 3 VALUE 4 SALES PLAY 1 SALES PLAY 2 SALES PLAY 3 SALES PLAY 4 SALES PLAY 5
  4. 4 | Confidential ADD SECTION NAME <THOUGHT LEADERSHIP MESSAGING> An

    important distinction… <HOW WE DO IT> <WHY WE’RE DIFFERENT> VALUE 1 VALUE 2 VALUE 3 VALUE 4 PERSONA PLAY PERSONA PLAY PERSONA PLAY PERSONA PLAY PERSONA PLAY <WHAT WE DO>
  5. 5 | Confidential ADD SECTION NAME Clicktale tells the story

    of your customers’ behavior The power of collaborative intelligence. Human & machine. WHY CLICKTALE Data-rich visualizations Human & machine intelligence Enhanced technology stack Enterprise-class solution Analytics Testing & experimentation Customer listening Data Science Journey & Engagement
  6. 6 | Confidential

  7. 7 | Confidential HOW WE DO IT MACHINE INTELLIGENCE Cutting-edge

    algorithms that synthesize behavioral data into meaningful signals and visualizations BUSINESS VALUE Revenue growth Cost savings Align organization around experience UNIQUE BEHAVIORAL DATA, AT SCALE Millisecond gestures and movement captured HUMAN INTELLIGENCE With critical thinking, our experts derive meaning and identify unique opportunities based on understanding the nuances in digital behavior Clicktale’s Unique Collaborative Intelligence
  8. 8 | Confidential MANAGED BY HIGHLY-SKILLED EXPERIENCE EXPERTS The power

    of collaborative intelligence. Human & machine. As the market leader in experience analytics we thrive in solving complex digital experience challenges. We combine the power of rich data, machine and crucial human intelligence to deliver better outcomes for you. 1 2 3 Interpret meaning from complex behavior Our machine learning algorithms process, surface and visualize behavioral patterns in the data. Our CX experts support you in deriving meaning, identifying unique opportunities and solving complex challenges, with new perspectives. . Operationalize experience analytics Our global network of consultants help imbed and scale across your organization through training, usage and adoption initiatives, as well as reporting and analysis to ensure a single point of truth in understanding digital behavior. Maximize investment value and faster ROI Our business role based workspaces deliver customized insights while our team acts as a true extension of yours helping you quantify, prioritize and innovate superior experiences, FAST. TECHNOLOGY BUILT BY EXPERIENCE LEADERS TRUE CUSTOMER PARTNERSHIPS
  9. 9 | Confidential Why experience leaders choose Clicktale Data-rich visualizations

    Machine + human intelligence Enhanced technology stack Enterprise-class solution Complex customer behaviors brought to life through intuitive visualizations including Heatmap & Session Replay. Personalized dashboards provide actionable intelligence relevant to user role. We combine rich behavioral data, cutting- edge analytical algorithms and years of CX expertise to deliver meaningful insights and improved outcomes. Deep integrations with over 50 marketing technology & experience vendors that increase the value of your investments. Connect digital behavioral insights to traditional analytics, VOC, A/B testing, data management and BI solutions. We are truly scaled for the enterprise. A robust architecture that can handle even the largest, most unpredictable workloads. Ironclad security and privacy policies, befitting of the world’s most complex enterprises.
  10. 10 | Confidential Our wins demonstrate our strengths Customer Success

    • TSB • Open Bank • Scotia Bank • Allegiant • Ancestry • Farmers • Gap • Costco • GoDaddy • Vans Corp • Disney • Liberty Mutual • Telstra • John Deere Integrations • TSB (Adobe A/B Testing, Analytics) • SKY (APM, Web Analytics) • Open Bank (Google Analytics + Testing) • Scotia Bank (Adobe Testing, Analytics • Allegiant (A/B testing Maxymiser) • Ancestry (A/B testing) • Dell (Adobe A/B testing) • Farmers (VOC Qualtrics, Adobe/Google Analytics • Lowes (VOC) • Gap (VOC Medallia) • HP (Adobe Analytics, Tealium, Qualitrics) • TD Bank (Adobe Analytics) • Talk Talk (Google Analytics, A/B Maxymiser) • West Jet (Medallia VOC • Costco (A/B testing) • GoDaddy (A/B testing) • Cisco (Adobe Analytics, VOC Opinion lab) • Liberty Mutual (VOC Qualtrics) • Telstra (Adobe Analytics, A/B Optimizely) Enterprise Ready (Scale and Complexity, Security) • TSB (Security) • SKY (Scale, Trust) • Open Bank (Scale, Secuirty) • Scotia Bank (Security, Scale) • Allegiant (Security) • Dell (Trust and Heritage) • Farmers (Security) • Talk Talk (Security, Complexity) • Cisco (Scale) • Liberty Mutual (Security ,Scale) • John Deere (Security) Data Science (Mstudio, Field Analytics, Data Export Mindset) • SKY (export) • Open Bank (export) • Discover (Field) • Gap (Mstudio) • TD Bank (export) • WestJet (Mindset analysis, Mstudio) • GoDaddy (Mstudio) • Vans (mindsets) • Disney (Field) • Telstra (Export)