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Self Publishing and Marketing

43e9a9d63f7f4f9891c9fcd592b89cfa?s=47 Greg Turnquist
May 06, 2017
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Self Publishing and Marketing

Learn everything you need to know when it comes to self publishing and marketing

43e9a9d63f7f4f9891c9fcd592b89cfa?s=128

Greg Turnquist

May 06, 2017
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  1. #CCW2017 Self-Publishing and Launching Your Book Sara & Greg T

    urnquist
  2. #CCW2017 Hannah R. Conway

  3. #CCW2017 Hannah R. Conway • Elizabethtown, KY

  4. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

  5. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

    • Author & Speaker
  6. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

    • Author & Speaker • Agented by Jessie Kirkland
  7. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

    • Author & Speaker • Agented by Jessie Kirkland
  8. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

    • Author & Speaker • Agented by Jessie Kirkland
  9. #CCW2017 Sara R. T urnquist

  10. #CCW2017 Sara R. T urnquist • Clarksville native

  11. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones
  12. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  13. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  14. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  15. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  16. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  17. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  18. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  19. #CCW2017 Greg L. T urnquist

  20. #CCW2017 Greg L. T urnquist Software geek

  21. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids
  22. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  23. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  24. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  25. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  26. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  27. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  28. #CCW2017 SELF PUBLISHING

  29. #CCW2017 Self-Publishing 10+ years ago - don’t do it! T

    oday - come on in! The water’s fine. Watched a new indie author sell 700 books, in one week.
  30. #CCW2017 Self-Publishing Scrivener

  31. #CCW2017 Self-Publishing Scrivener • Outline your stories

  32. #CCW2017 Self-Publishing Scrivener • Non-linear editor • Outline your stories

  33. #CCW2017 Self-Publishing Scrivener • Non-linear editor • Outline your stories

    • “Flange down” as you work
  34. #CCW2017 Self-Publishing Scrivener • Non-linear editor • Outline your stories

    • “Flange down” as you work • Full-screen composition mode
  35. #CCW2017 Self-Publishing Scrivener • Non-linear editor • Outline your stories

    • “Flange down” as you work • Full-screen composition mode • “musclebound electronic organizing system” -Jerry Jenkins
  36. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

  37. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

  38. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

    1. Go to amazon.com/kindlepublishing
  39. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

    1. Go to amazon.com/kindlepublishing 2. Download KindleGen & Install
  40. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

    1. Go to amazon.com/kindlepublishing 2. Download KindleGen & Install 3. In Scrivener, Compile -> Compile For Mobi -> KindleGen pane -> Change button
  41. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

    • Amazon Kindle (.MOBI) • Paperback Create Space (.PDF)
  42. #CCW2017 Self-Publishing

  43. #CCW2017 Self-Publishing

  44. #CCW2017 Self-Publishing Select the content to publish

  45. #CCW2017 Self-Publishing Format chapter headings

  46. #CCW2017 Self-Publishing Format chapter headings

  47. #CCW2017 Self-Publishing Format chapter headings Got extra content?

  48. #CCW2017 Self-Publishing Format your prose

  49. #CCW2017 Self-Publishing Format your prose

  50. #CCW2017 Self-Publishing

  51. #CCW2017 Self-Publishing

  52. #CCW2017 Self-Publishing De-indent 1st paragraph of a chapter

  53. #CCW2017 Self-Publishing

  54. #CCW2017 Self-Publishing Don’t number Prologues and Epilogues like chapters!

  55. #CCW2017 Self-Publishing Don’t number Prologues and Epilogues like chapters!

  56. #CCW2017 Self-Publishing

  57. #CCW2017 Self-Publishing

  58. #CCW2017 Self-Publishing

  59. #CCW2017 Self-Publishing

  60. #CCW2017 Self-Publishing

  61. #CCW2017 Self-Publishing

  62. #CCW2017 Self-Publishing Capitalized, de- indented chapter

  63. #CCW2017 Self-Publishing Alternating paperback margins Varying headers

  64. #CCW2017 Self-Publishing http://bit.ly/scrivener-self-publish

  65. #CCW2017 (OUT)BREAK

  66. #CCW2017 LAUNCHING YOUR BOOK

  67. #CCW2017 You are your own promoter

  68. #CCW2017 You are your own promoter Marketing dollars do NOT

    get spent on new authors You have to be SMART about how you use your time TIPS and TRICKS - find the ones that work best for your budget and time management
  69. #CCW2017 My Best TIPS & TRICKS

  70. #CCW2017 My Best TIPS & TRICKS

  71. #CCW2017 My Best TIPS & TRICKS

  72. #CCW2017 My Best TIPS & TRICKS

  73. #CCW2017 My Best TIPS & TRICKS

  74. #CCW2017 My Best TIPS & TRICKS

  75. #CCW2017 My Best TIPS & TRICKS

  76. #CCW2017 SOME BASICS

  77. #CCW2017 SOME BASICS • Media Kit

  78. #CCW2017 SOME BASICS • Media Kit • 2-3 excerpts selected

    (~250 words each)
  79. #CCW2017 SOME BASICS • Media Kit • 2-3 excerpts selected

    (~250 words each) • 8-10 tweet-length posts
  80. #CCW2017 SOME BASICS • Media Kit • 2-3 excerpts selected

    (~250 words each) • 8-10 tweet-length posts • 5-10 Memes (can create using Canva or PicMonkey)
  81. #CCW2017 SOME BASICS • Media Kit • 2-3 excerpts selected

    (~250 words each) • 8-10 tweet-length posts • 5-10 Memes (can create using Canva or PicMonkey) • website/blogsite
  82. #CCW2017 FACEBOOK Groups

  83. #CCW2017 FACEBOOK Groups • Be genre specific

  84. #CCW2017 FACEBOOK Groups • Be genre specific • Search: “Historical

    Fiction”, “Christian”, “Suspense”…
  85. #CCW2017 FACEBOOK Groups • Be genre specific • Search: “Historical

    Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  86. #CCW2017 FACEBOOK Groups • Be genre specific • I RECOMMEND:

    Post once a week • Search: “Historical Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  87. #CCW2017 FACEBOOK Groups • Be genre specific • I RECOMMEND:

    Post once a week • TIME COMMITMENT: 5-10 minutes a week • Search: “Historical Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  88. #CCW2017 FACEBOOK Groups • Be genre specific • I RECOMMEND:

    Post once a week • TIME COMMITMENT: 5-10 minutes a week • COST: $0 to ~$10/month • Search: “Historical Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  89. #CCW2017 T ypical Post Facing an uncertain destiny, can one

    woman’s spirit overcome? Read more about “The General’s Wife” at http:// saraturnquist.com/ thegeneralswife
  90. #CCW2017 BLOG TOURS DO:

  91. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out

  92. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book
  93. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results
  94. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results • Offer a GRAND prize
  95. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Offer a GRAND prize
  96. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Use a blog tour service • Offer a GRAND prize
  97. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Use a blog tour service • Find a service that will do genre specific blogs • Offer a GRAND prize
  98. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Use a blog tour service • Find a service that will do genre specific blogs • Schedule a mix of interviews, reviews, blogs, and spotlights • Offer a GRAND prize
  99. #CCW2017 BLOG TOURS TIME COMMITMENT:

  100. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month
  101. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month • This is so you can respond to comments on the blogs
  102. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • This is so you can respond to comments on the blogs
  103. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • $50-$??? • This is so you can respond to comments on the blogs
  104. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • $50-$??? • Realistically, plan on $400 • This is so you can respond to comments on the blogs
  105. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • $50-$??? • Realistically, plan on $400 • It is a big commitment, but it is one of the better investments • This is so you can respond to comments on the blogs
  106. #CCW2017 SWAG!

  107. #CCW2017 SWAG!

  108. #CCW2017 SWAG! • Bookmarks

  109. #CCW2017 SWAG! • Bookmarks • Business Cards

  110. #CCW2017 SWAG! • Bookmarks • Business Cards • Post Cards

  111. #CCW2017

  112. #CCW2017

  113. #CCW2017

  114. #CCW2017 And then, there’s the useful stuff…

  115. #CCW2017 SWAG TIME COMMITMENT:

  116. #CCW2017 SWAG TIME COMMITMENT: • Creation time…can range from 10

    minutes - hours
  117. #CCW2017 SWAG TIME COMMITMENT: • Creation time…can range from 10

    minutes - hours MONEY:
  118. #CCW2017 SWAG TIME COMMITMENT: • Creation time…can range from 10

    minutes - hours MONEY: • $5-$???
  119. #CCW2017 SWAG TIME COMMITMENT: • Creation time…can range from 10

    minutes - hours MONEY: • $5-$??? • Look at price/item - 45 cents was the max I would spend on something to give out
  120. #CCW2017 Social Media

  121. #CCW2017 Social Media • You should be posting/tweeting daily

  122. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc
  123. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time
  124. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc
  125. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each
  126. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each • T witter
  127. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each • T witter • Facebook
  128. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each • T witter • Facebook • Facebook Author Page
  129. #CCW2017 Social Media

  130. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management
  131. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • Should have three social media outlets
  132. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • Should have three social media outlets • If you are not here, make small, manageable goals to get here
  133. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • TIME COMMITMENT: 10 minutes/day (roughly) • Should have three social media outlets • If you are not here, make small, manageable goals to get here
  134. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • TIME COMMITMENT: 10 minutes/day (roughly) • MONEY: $0 - $240/year (the cost of Hootsuite/Buffer) • Should have three social media outlets • If you are not here, make small, manageable goals to get here
  135. #CCW2017 Newsletter

  136. #CCW2017 Newsletter • Send out a newsletter every 1-3 months

    • Include something of value to the reader • Recipes • Sneak peeks/first views • Give them an inside glimpse into your life/journey • Any freebies or contests you know about • Offer something for signing up • http://saraturnquist.com/list
  137. #CCW2017 Newsletter • TIME COMMITMENT: ~1 hour every 1-3 months

    • MONEY: $0 unless your e-mail list gets too big • The time to write a novella/short story • T o grow your list, visit the Marketing Brainstorming Session
  138. #CCW2017 Your T ribe

  139. #CCW2017 YOUR TRIBE • The people who follow you closely

    • encourage & support you • T ypically they are the ones who get ARCs and have the first reviews up when your book premiers • Run “mini-contests” for your T ribe • name a character • everyone who does 8 of these 10 things is entered to win • tweeting/posting/hashtagging about you
  140. #CCW2017 YOUR TRIBE • have a separate newsletter for them

    • first view to them, then to whole newsletter, then to FB I RECOMMEND TIME/MONEY COMMITMENT • you get out what you put in time wise • a $5 Starbucks card here, a $50 amazon card there…it can add up
  141. #CCW2017 BREAK (OUT)

  142. #CCW2017 SESSIONS: MARGETING CHARACTER/PLOTTING BLOGGING

  143. #CCW2017 Hannah R. Conway WEBSITE - http://hannahrconway.blogspot.com/ TWITTER - @hannahrconway

    FACEBOOK - AuthorHannahConway E-MAIL - authorhannahconway@gmail.com PINTEREST - HannahRConway CONWAY’S CONVOY - http://bit.ly/2pkLqoj
  144. #CCW2017 Sara R. T urnquist WEBSITE - http://saraturnquist.com/ TWITTER -

    @sarat1701 FACEBOOK - AuthorSaraRT urnquist E-MAIL - sara.r.turnquist@gmail.com PINTEREST - SaraVT urnquist TURNQUIST’S TROUPE - http://bit.ly/turnquists-troupe YOUTUBE - Sara T urnquist
  145. #CCW2017 Greg L. T urnquist WEBSITE - GregL T urnquist.com

    TWITTER - @gregturn E-MAIL - greg.l.turnquist@gmail.com FACEBOOK - GregsWritingCorner
  146. #CCW2017 www.facebook.com/ ClarksvilleChristianWriters/ www.hilldale.org/CCW CONTACT: authorhannahconway@gmail.com sara.r.turnquist@gmail.com greg.l.turnquist@gmail.com