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Self Publishing and Marketing

Greg Turnquist
May 06, 2017
92

Self Publishing and Marketing

Learn everything you need to know when it comes to self publishing and marketing

Greg Turnquist

May 06, 2017
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  1. #CCW2017
    Self-Publishing and Launching
    Your Book
    Sara & Greg T
    urnquist

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  2. #CCW2017
    Hannah R. Conway

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  3. #CCW2017
    Hannah R. Conway
    • Elizabethtown, KY

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  4. #CCW2017
    Hannah R. Conway
    • Elizabethtown, KY
    • Military Wife

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  5. #CCW2017
    Hannah R. Conway
    • Elizabethtown, KY
    • Military Wife
    • Author & Speaker

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  6. #CCW2017
    Hannah R. Conway
    • Elizabethtown, KY
    • Military Wife
    • Author & Speaker
    • Agented by Jessie
    Kirkland

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  7. #CCW2017
    Hannah R. Conway
    • Elizabethtown, KY
    • Military Wife
    • Author & Speaker
    • Agented by Jessie
    Kirkland

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  8. #CCW2017
    Hannah R. Conway
    • Elizabethtown, KY
    • Military Wife
    • Author & Speaker
    • Agented by Jessie
    Kirkland

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  9. #CCW2017
    Sara R. T
    urnquist

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  10. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native

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  11. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones

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  12. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones
    • Author Extraordinaire

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  13. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones
    • Author Extraordinaire

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  14. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones
    • Author Extraordinaire

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  15. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones
    • Author Extraordinaire

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  16. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones
    • Author Extraordinaire

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  17. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones
    • Author Extraordinaire

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  18. #CCW2017
    Sara R. T
    urnquist
    • Clarksville native
    • Supermom of 3 crazy, but lovable clones
    • Author Extraordinaire

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  19. #CCW2017
    Greg L. T
    urnquist

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  20. #CCW2017
    Greg L. T
    urnquist
    Software geek

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  21. #CCW2017
    Greg L. T
    urnquist
    Software geek
    Father of 3 fun/crazy kids

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  22. #CCW2017
    Greg L. T
    urnquist
    Software geek
    Father of 3 fun/crazy kids
    Conference speaker and coffee ❤er

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  23. #CCW2017
    Greg L. T
    urnquist
    Software geek
    Father of 3 fun/crazy kids
    Conference speaker and coffee ❤er

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  24. #CCW2017
    Greg L. T
    urnquist
    Software geek
    Father of 3 fun/crazy kids
    Conference speaker and coffee ❤er

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  25. #CCW2017
    Greg L. T
    urnquist
    Software geek
    Father of 3 fun/crazy kids
    Conference speaker and coffee ❤er

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  26. #CCW2017
    Greg L. T
    urnquist
    Software geek
    Father of 3 fun/crazy kids
    Conference speaker and coffee ❤er

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  27. #CCW2017
    Greg L. T
    urnquist
    Software geek
    Father of 3 fun/crazy kids
    Conference speaker and coffee ❤er

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  28. #CCW2017
    SELF PUBLISHING

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  29. #CCW2017
    Self-Publishing
    10+ years ago - don’t do it!
    T
    oday - come on in! The water’s fine.
    Watched a new indie author sell 700 books, in one week.

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  30. #CCW2017
    Self-Publishing
    Scrivener

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  31. #CCW2017
    Self-Publishing
    Scrivener
    • Outline your stories

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  32. #CCW2017
    Self-Publishing
    Scrivener
    • Non-linear editor
    • Outline your stories

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  33. #CCW2017
    Self-Publishing
    Scrivener
    • Non-linear editor
    • Outline your stories
    • “Flange down” as you work

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  34. #CCW2017
    Self-Publishing
    Scrivener
    • Non-linear editor
    • Outline your stories
    • “Flange down” as you work
    • Full-screen composition mode

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  35. #CCW2017
    Self-Publishing
    Scrivener
    • Non-linear editor
    • Outline your stories
    • “Flange down” as you work
    • Full-screen composition mode
    • “musclebound electronic organizing system”
    -Jerry Jenkins

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  36. #CCW2017
    Self-Publishing
    Scrivener
    • Publish to Kindle and Create Space

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  37. #CCW2017
    Self-Publishing
    Scrivener
    • Publish to Kindle and Create Space

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  38. #CCW2017
    Self-Publishing
    Scrivener
    • Publish to Kindle and Create Space
    1. Go to amazon.com/kindlepublishing

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  39. #CCW2017
    Self-Publishing
    Scrivener
    • Publish to Kindle and Create Space
    1. Go to amazon.com/kindlepublishing
    2. Download KindleGen & Install

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  40. #CCW2017
    Self-Publishing
    Scrivener
    • Publish to Kindle and Create Space
    1. Go to amazon.com/kindlepublishing
    2. Download KindleGen & Install
    3. In Scrivener, Compile -> Compile
    For Mobi -> KindleGen pane ->
    Change button

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  41. #CCW2017
    Self-Publishing
    Scrivener
    • Publish to Kindle and Create Space
    • Amazon Kindle (.MOBI)
    • Paperback Create Space (.PDF)

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  42. #CCW2017
    Self-Publishing

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  43. #CCW2017
    Self-Publishing

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  44. #CCW2017
    Self-Publishing
    Select the content
    to publish

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  45. #CCW2017
    Self-Publishing
    Format chapter headings

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  46. #CCW2017
    Self-Publishing
    Format chapter headings

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  47. #CCW2017
    Self-Publishing
    Format chapter headings
    Got extra content?

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  48. #CCW2017
    Self-Publishing
    Format your prose

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  49. #CCW2017
    Self-Publishing
    Format your prose

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  50. #CCW2017
    Self-Publishing

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  51. #CCW2017
    Self-Publishing

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  52. #CCW2017
    Self-Publishing
    De-indent 1st
    paragraph of a
    chapter

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  53. #CCW2017
    Self-Publishing

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  54. #CCW2017
    Self-Publishing
    Don’t number
    Prologues and
    Epilogues like
    chapters!

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  55. #CCW2017
    Self-Publishing
    Don’t number
    Prologues and
    Epilogues like
    chapters!

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  56. #CCW2017
    Self-Publishing

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  57. #CCW2017
    Self-Publishing

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  58. #CCW2017
    Self-Publishing

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  59. #CCW2017
    Self-Publishing

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  60. #CCW2017
    Self-Publishing

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  61. #CCW2017
    Self-Publishing

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  62. #CCW2017
    Self-Publishing
    Capitalized, de-
    indented chapter

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  63. #CCW2017
    Self-Publishing
    Alternating
    paperback margins
    Varying headers

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  64. #CCW2017
    Self-Publishing
    http://bit.ly/scrivener-self-publish

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  65. #CCW2017
    (OUT)BREAK

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  66. #CCW2017
    LAUNCHING YOUR BOOK

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  67. #CCW2017
    You are your own promoter

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  68. #CCW2017
    You are your own promoter
    Marketing dollars do NOT get
    spent on new authors
    You have to be SMART about
    how you use your time
    TIPS and TRICKS - find the
    ones that work best for your
    budget and time management

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  69. #CCW2017
    My Best TIPS & TRICKS

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  70. #CCW2017
    My Best TIPS & TRICKS

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  71. #CCW2017
    My Best TIPS & TRICKS

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  72. #CCW2017
    My Best TIPS & TRICKS

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  73. #CCW2017
    My Best TIPS & TRICKS

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  74. #CCW2017
    My Best TIPS & TRICKS

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  75. #CCW2017
    My Best TIPS & TRICKS

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  76. #CCW2017
    SOME BASICS

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  77. #CCW2017
    SOME BASICS
    • Media Kit

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  78. #CCW2017
    SOME BASICS
    • Media Kit
    • 2-3 excerpts selected (~250 words each)

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  79. #CCW2017
    SOME BASICS
    • Media Kit
    • 2-3 excerpts selected (~250 words each)
    • 8-10 tweet-length posts

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  80. #CCW2017
    SOME BASICS
    • Media Kit
    • 2-3 excerpts selected (~250 words each)
    • 8-10 tweet-length posts
    • 5-10 Memes (can create using Canva or PicMonkey)

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  81. #CCW2017
    SOME BASICS
    • Media Kit
    • 2-3 excerpts selected (~250 words each)
    • 8-10 tweet-length posts
    • 5-10 Memes (can create using Canva or PicMonkey)
    • website/blogsite

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  82. #CCW2017
    FACEBOOK Groups

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  83. #CCW2017
    FACEBOOK Groups
    • Be genre specific

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  84. #CCW2017
    FACEBOOK Groups
    • Be genre specific
    • Search: “Historical Fiction”, “Christian”, “Suspense”…

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  85. #CCW2017
    FACEBOOK Groups
    • Be genre specific
    • Search: “Historical Fiction”, “Christian”, “Suspense”…
    • Create MEMES using Canva or PicMonkey

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  86. #CCW2017
    FACEBOOK Groups
    • Be genre specific
    • I RECOMMEND: Post once a week
    • Search: “Historical Fiction”, “Christian”, “Suspense”…
    • Create MEMES using Canva or PicMonkey

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  87. #CCW2017
    FACEBOOK Groups
    • Be genre specific
    • I RECOMMEND: Post once a week
    • TIME COMMITMENT: 5-10 minutes a week
    • Search: “Historical Fiction”, “Christian”, “Suspense”…
    • Create MEMES using Canva or PicMonkey

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  88. #CCW2017
    FACEBOOK Groups
    • Be genre specific
    • I RECOMMEND: Post once a week
    • TIME COMMITMENT: 5-10 minutes a week
    • COST: $0 to ~$10/month
    • Search: “Historical Fiction”, “Christian”, “Suspense”…
    • Create MEMES using Canva or PicMonkey

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  89. #CCW2017
    T
    ypical Post
    Facing an uncertain
    destiny, can one
    woman’s spirit
    overcome? Read more
    about “The General’s
    Wife” at http://
    saraturnquist.com/
    thegeneralswife

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  90. #CCW2017
    BLOG TOURS
    DO:

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  91. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out

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  92. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out
    • Schedule to start near debut date of book

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  93. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out
    • Schedule to start near debut date of book
    • Plan ~20 stops for best results

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  94. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out
    • Schedule to start near debut date of book
    • Plan ~20 stops for best results
    • Offer a GRAND prize

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  95. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out
    • Schedule to start near debut date of book
    • Plan ~20 stops for best results
    I RECOMMEND:
    • Offer a GRAND prize

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  96. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out
    • Schedule to start near debut date of book
    • Plan ~20 stops for best results
    I RECOMMEND:
    • Use a blog tour service
    • Offer a GRAND prize

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  97. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out
    • Schedule to start near debut date of book
    • Plan ~20 stops for best results
    I RECOMMEND:
    • Use a blog tour service
    • Find a service that will do genre specific blogs
    • Offer a GRAND prize

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  98. #CCW2017
    BLOG TOURS
    DO:
    • Schedule 8 weeks out
    • Schedule to start near debut date of book
    • Plan ~20 stops for best results
    I RECOMMEND:
    • Use a blog tour service
    • Find a service that will do genre specific blogs
    • Schedule a mix of interviews, reviews, blogs, and spotlights
    • Offer a GRAND prize

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  99. #CCW2017
    BLOG TOURS
    TIME COMMITMENT:

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  100. #CCW2017
    BLOG TOURS
    TIME COMMITMENT:
    • A few minutes, several times a day, for a month

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  101. #CCW2017
    BLOG TOURS
    TIME COMMITMENT:
    • A few minutes, several times a day, for a month
    • This is so you can respond to comments on the blogs

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  102. #CCW2017
    BLOG TOURS
    TIME COMMITMENT:
    • A few minutes, several times a day, for a month
    MONEY:
    • This is so you can respond to comments on the blogs

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  103. #CCW2017
    BLOG TOURS
    TIME COMMITMENT:
    • A few minutes, several times a day, for a month
    MONEY:
    • $50-$???
    • This is so you can respond to comments on the blogs

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  104. #CCW2017
    BLOG TOURS
    TIME COMMITMENT:
    • A few minutes, several times a day, for a month
    MONEY:
    • $50-$???
    • Realistically, plan on $400
    • This is so you can respond to comments on the blogs

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  105. #CCW2017
    BLOG TOURS
    TIME COMMITMENT:
    • A few minutes, several times a day, for a month
    MONEY:
    • $50-$???
    • Realistically, plan on $400
    • It is a big commitment, but it is one of the better investments
    • This is so you can respond to comments on the blogs

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  106. #CCW2017
    SWAG!

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  107. #CCW2017
    SWAG!

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  108. #CCW2017
    SWAG!
    • Bookmarks

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  109. #CCW2017
    SWAG!
    • Bookmarks
    • Business Cards

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  110. #CCW2017
    SWAG!
    • Bookmarks
    • Business Cards
    • Post Cards

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  111. #CCW2017
    And then, there’s the useful stuff…

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  112. #CCW2017
    SWAG
    TIME COMMITMENT:

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  113. #CCW2017
    SWAG
    TIME COMMITMENT:
    • Creation time…can range from 10 minutes - hours

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  114. #CCW2017
    SWAG
    TIME COMMITMENT:
    • Creation time…can range from 10 minutes - hours
    MONEY:

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  115. #CCW2017
    SWAG
    TIME COMMITMENT:
    • Creation time…can range from 10 minutes - hours
    MONEY:
    • $5-$???

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  116. #CCW2017
    SWAG
    TIME COMMITMENT:
    • Creation time…can range from 10 minutes - hours
    MONEY:
    • $5-$???
    • Look at price/item - 45 cents was the max I
    would spend on something to give out

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  117. #CCW2017
    Social Media

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  118. #CCW2017
    Social Media
    • You should be posting/tweeting daily

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  119. #CCW2017
    Social Media
    • You should be posting/tweeting daily
    • About your life, your ham sandwich, etc

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  120. #CCW2017
    Social Media
    • You should be posting/tweeting daily
    • About your life, your ham sandwich, etc
    • T
    weet/post about your book(s) no more than 20% of the time

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  121. #CCW2017
    Social Media
    • You should be posting/tweeting daily
    • About your life, your ham sandwich, etc
    • T
    weet/post about your book(s) no more than 20% of the time
    • Memes, “this day in history”, pics, etc

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  122. #CCW2017
    Social Media
    • You should be posting/tweeting daily
    • About your life, your ham sandwich, etc
    • T
    weet/post about your book(s) no more than 20% of the time
    • Memes, “this day in history”, pics, etc
    • I RECOMMEND: Post/T
    weet 2-3 times a day on each

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  123. #CCW2017
    Social Media
    • You should be posting/tweeting daily
    • About your life, your ham sandwich, etc
    • T
    weet/post about your book(s) no more than 20% of the time
    • Memes, “this day in history”, pics, etc
    • I RECOMMEND: Post/T
    weet 2-3 times a day on each
    • T
    witter

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  124. #CCW2017
    Social Media
    • You should be posting/tweeting daily
    • About your life, your ham sandwich, etc
    • T
    weet/post about your book(s) no more than 20% of the time
    • Memes, “this day in history”, pics, etc
    • I RECOMMEND: Post/T
    weet 2-3 times a day on each
    • T
    witter
    • Facebook

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  125. #CCW2017
    Social Media
    • You should be posting/tweeting daily
    • About your life, your ham sandwich, etc
    • T
    weet/post about your book(s) no more than 20% of the time
    • Memes, “this day in history”, pics, etc
    • I RECOMMEND: Post/T
    weet 2-3 times a day on each
    • T
    witter
    • Facebook
    • Facebook Author Page

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  126. #CCW2017
    Social Media

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  127. #CCW2017
    Social Media
    • Hootsuite/Buffer - Great services to help with time
    management

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  128. #CCW2017
    Social Media
    • Hootsuite/Buffer - Great services to help with time
    management
    • Should have three social media outlets

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  129. #CCW2017
    Social Media
    • Hootsuite/Buffer - Great services to help with time
    management
    • Should have three social media outlets
    • If you are not here, make small, manageable goals to get here

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  130. #CCW2017
    Social Media
    • Hootsuite/Buffer - Great services to help with time
    management
    • TIME COMMITMENT: 10 minutes/day (roughly)
    • Should have three social media outlets
    • If you are not here, make small, manageable goals to get here

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  131. #CCW2017
    Social Media
    • Hootsuite/Buffer - Great services to help with time
    management
    • TIME COMMITMENT: 10 minutes/day (roughly)
    • MONEY: $0 - $240/year (the cost of Hootsuite/Buffer)
    • Should have three social media outlets
    • If you are not here, make small, manageable goals to get here

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  132. #CCW2017
    Newsletter

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  133. #CCW2017
    Newsletter
    • Send out a newsletter every 1-3 months
    • Include something of value to the reader
    • Recipes
    • Sneak peeks/first views
    • Give them an inside glimpse into your life/journey
    • Any freebies or contests you know about
    • Offer something for signing up
    • http://saraturnquist.com/list

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  134. #CCW2017
    Newsletter
    • TIME COMMITMENT: ~1 hour every 1-3 months
    • MONEY: $0 unless your e-mail list gets too big
    • The time to write a novella/short story
    • T
    o grow your list, visit the Marketing Brainstorming
    Session

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  135. #CCW2017
    Your T
    ribe

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  136. #CCW2017
    YOUR TRIBE
    • The people who follow you closely
    • encourage & support you
    • T
    ypically they are the ones who get ARCs and have the
    first reviews up when your book premiers
    • Run “mini-contests” for your T
    ribe
    • name a character
    • everyone who does 8 of these 10 things is entered to win
    • tweeting/posting/hashtagging about you

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  137. #CCW2017
    YOUR TRIBE
    • have a separate newsletter for them
    • first view to them, then to whole newsletter, then to FB
    I RECOMMEND
    TIME/MONEY COMMITMENT
    • you get out what you put in time wise
    • a $5 Starbucks card here, a $50 amazon card there…it can
    add up

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  138. #CCW2017
    BREAK (OUT)

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  139. #CCW2017
    SESSIONS:
    MARGETING
    CHARACTER/PLOTTING
    BLOGGING

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  140. #CCW2017
    Hannah R. Conway
    WEBSITE - http://hannahrconway.blogspot.com/
    TWITTER - @hannahrconway
    FACEBOOK - AuthorHannahConway
    E-MAIL - [email protected]
    PINTEREST - HannahRConway
    CONWAY’S CONVOY - http://bit.ly/2pkLqoj

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  141. #CCW2017
    Sara R. T
    urnquist
    WEBSITE - http://saraturnquist.com/
    TWITTER - @sarat1701
    FACEBOOK - AuthorSaraRT
    urnquist
    E-MAIL - [email protected]
    PINTEREST - SaraVT
    urnquist
    TURNQUIST’S TROUPE - http://bit.ly/turnquists-troupe
    YOUTUBE - Sara T
    urnquist

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  142. #CCW2017
    Greg L. T
    urnquist
    WEBSITE - GregL
    T
    urnquist.com
    TWITTER - @gregturn
    E-MAIL - [email protected]
    FACEBOOK - GregsWritingCorner

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  143. #CCW2017
    www.facebook.com/
    ClarksvilleChristianWriters/
    www.hilldale.org/CCW
    CONTACT:
    [email protected]
    [email protected]
    [email protected]

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