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Self Publishing and Marketing

Greg Turnquist
May 06, 2017
97

Self Publishing and Marketing

Learn everything you need to know when it comes to self publishing and marketing

Greg Turnquist

May 06, 2017
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  1. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

    • Author & Speaker • Agented by Jessie Kirkland
  2. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

    • Author & Speaker • Agented by Jessie Kirkland
  3. #CCW2017 Hannah R. Conway • Elizabethtown, KY • Military Wife

    • Author & Speaker • Agented by Jessie Kirkland
  4. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  5. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  6. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  7. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  8. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  9. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  10. #CCW2017 Sara R. T urnquist • Clarksville native • Supermom

    of 3 crazy, but lovable clones • Author Extraordinaire
  11. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  12. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  13. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  14. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  15. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  16. #CCW2017 Greg L. T urnquist Software geek Father of 3

    fun/crazy kids Conference speaker and coffee ❤er
  17. #CCW2017 Self-Publishing 10+ years ago - don’t do it! T

    oday - come on in! The water’s fine. Watched a new indie author sell 700 books, in one week.
  18. #CCW2017 Self-Publishing Scrivener • Non-linear editor • Outline your stories

    • “Flange down” as you work • Full-screen composition mode
  19. #CCW2017 Self-Publishing Scrivener • Non-linear editor • Outline your stories

    • “Flange down” as you work • Full-screen composition mode • “musclebound electronic organizing system” -Jerry Jenkins
  20. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

    1. Go to amazon.com/kindlepublishing 2. Download KindleGen & Install
  21. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

    1. Go to amazon.com/kindlepublishing 2. Download KindleGen & Install 3. In Scrivener, Compile -> Compile For Mobi -> KindleGen pane -> Change button
  22. #CCW2017 Self-Publishing Scrivener • Publish to Kindle and Create Space

    • Amazon Kindle (.MOBI) • Paperback Create Space (.PDF)
  23. #CCW2017 You are your own promoter Marketing dollars do NOT

    get spent on new authors You have to be SMART about how you use your time TIPS and TRICKS - find the ones that work best for your budget and time management
  24. #CCW2017 SOME BASICS • Media Kit • 2-3 excerpts selected

    (~250 words each) • 8-10 tweet-length posts
  25. #CCW2017 SOME BASICS • Media Kit • 2-3 excerpts selected

    (~250 words each) • 8-10 tweet-length posts • 5-10 Memes (can create using Canva or PicMonkey)
  26. #CCW2017 SOME BASICS • Media Kit • 2-3 excerpts selected

    (~250 words each) • 8-10 tweet-length posts • 5-10 Memes (can create using Canva or PicMonkey) • website/blogsite
  27. #CCW2017 FACEBOOK Groups • Be genre specific • Search: “Historical

    Fiction”, “Christian”, “Suspense”…
  28. #CCW2017 FACEBOOK Groups • Be genre specific • Search: “Historical

    Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  29. #CCW2017 FACEBOOK Groups • Be genre specific • I RECOMMEND:

    Post once a week • Search: “Historical Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  30. #CCW2017 FACEBOOK Groups • Be genre specific • I RECOMMEND:

    Post once a week • TIME COMMITMENT: 5-10 minutes a week • Search: “Historical Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  31. #CCW2017 FACEBOOK Groups • Be genre specific • I RECOMMEND:

    Post once a week • TIME COMMITMENT: 5-10 minutes a week • COST: $0 to ~$10/month • Search: “Historical Fiction”, “Christian”, “Suspense”… • Create MEMES using Canva or PicMonkey
  32. #CCW2017 T ypical Post Facing an uncertain destiny, can one

    woman’s spirit overcome? Read more about “The General’s Wife” at http:// saraturnquist.com/ thegeneralswife
  33. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book
  34. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results
  35. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results • Offer a GRAND prize
  36. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Offer a GRAND prize
  37. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Use a blog tour service • Offer a GRAND prize
  38. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Use a blog tour service • Find a service that will do genre specific blogs • Offer a GRAND prize
  39. #CCW2017 BLOG TOURS DO: • Schedule 8 weeks out •

    Schedule to start near debut date of book • Plan ~20 stops for best results I RECOMMEND: • Use a blog tour service • Find a service that will do genre specific blogs • Schedule a mix of interviews, reviews, blogs, and spotlights • Offer a GRAND prize
  40. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month • This is so you can respond to comments on the blogs
  41. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • This is so you can respond to comments on the blogs
  42. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • $50-$??? • This is so you can respond to comments on the blogs
  43. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • $50-$??? • Realistically, plan on $400 • This is so you can respond to comments on the blogs
  44. #CCW2017 BLOG TOURS TIME COMMITMENT: • A few minutes, several

    times a day, for a month MONEY: • $50-$??? • Realistically, plan on $400 • It is a big commitment, but it is one of the better investments • This is so you can respond to comments on the blogs
  45. #CCW2017 SWAG TIME COMMITMENT: • Creation time…can range from 10

    minutes - hours MONEY: • $5-$??? • Look at price/item - 45 cents was the max I would spend on something to give out
  46. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time
  47. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc
  48. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each
  49. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each • T witter
  50. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each • T witter • Facebook
  51. #CCW2017 Social Media • You should be posting/tweeting daily •

    About your life, your ham sandwich, etc • T weet/post about your book(s) no more than 20% of the time • Memes, “this day in history”, pics, etc • I RECOMMEND: Post/T weet 2-3 times a day on each • T witter • Facebook • Facebook Author Page
  52. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • Should have three social media outlets
  53. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • Should have three social media outlets • If you are not here, make small, manageable goals to get here
  54. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • TIME COMMITMENT: 10 minutes/day (roughly) • Should have three social media outlets • If you are not here, make small, manageable goals to get here
  55. #CCW2017 Social Media • Hootsuite/Buffer - Great services to help

    with time management • TIME COMMITMENT: 10 minutes/day (roughly) • MONEY: $0 - $240/year (the cost of Hootsuite/Buffer) • Should have three social media outlets • If you are not here, make small, manageable goals to get here
  56. #CCW2017 Newsletter • Send out a newsletter every 1-3 months

    • Include something of value to the reader • Recipes • Sneak peeks/first views • Give them an inside glimpse into your life/journey • Any freebies or contests you know about • Offer something for signing up • http://saraturnquist.com/list
  57. #CCW2017 Newsletter • TIME COMMITMENT: ~1 hour every 1-3 months

    • MONEY: $0 unless your e-mail list gets too big • The time to write a novella/short story • T o grow your list, visit the Marketing Brainstorming Session
  58. #CCW2017 YOUR TRIBE • The people who follow you closely

    • encourage & support you • T ypically they are the ones who get ARCs and have the first reviews up when your book premiers • Run “mini-contests” for your T ribe • name a character • everyone who does 8 of these 10 things is entered to win • tweeting/posting/hashtagging about you
  59. #CCW2017 YOUR TRIBE • have a separate newsletter for them

    • first view to them, then to whole newsletter, then to FB I RECOMMEND TIME/MONEY COMMITMENT • you get out what you put in time wise • a $5 Starbucks card here, a $50 amazon card there…it can add up
  60. #CCW2017 Hannah R. Conway WEBSITE - http://hannahrconway.blogspot.com/ TWITTER - @hannahrconway

    FACEBOOK - AuthorHannahConway E-MAIL - [email protected] PINTEREST - HannahRConway CONWAY’S CONVOY - http://bit.ly/2pkLqoj
  61. #CCW2017 Sara R. T urnquist WEBSITE - http://saraturnquist.com/ TWITTER -

    @sarat1701 FACEBOOK - AuthorSaraRT urnquist E-MAIL - [email protected] PINTEREST - SaraVT urnquist TURNQUIST’S TROUPE - http://bit.ly/turnquists-troupe YOUTUBE - Sara T urnquist
  62. #CCW2017 Greg L. T urnquist WEBSITE - GregL T urnquist.com

    TWITTER - @gregturn E-MAIL - [email protected] FACEBOOK - GregsWritingCorner