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How to build a blog site

Greg Turnquist
April 17, 2016
130

How to build a blog site

Key things to physically stand up a Wordpress site. Accompanied by https://youtu.be/QAce7QnNooM

Greg Turnquist

April 17, 2016
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Transcript

  1. #CCW2016
    GregLTurnquist.com
    SETTING UP A BLOG
    Everything you wanted to know but were afraid to ask

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  2. #CCW2016
    GregLTurnquist.com
    SETTING UP A BLOG
    Everything you wanted to know but were afraid to ask
    Okay, may not EVERYTHING

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  3. #CCW2016
    GregLTurnquist.com
    BENEFIT OF YOUR
    OWN SITE?
    You own it, you control it
    Move stuff around as desired
    Refreshing look-and-feel is easy
    This will become YOU!

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  4. #CCW2016
    GregLTurnquist.com
    YOU ARE IN CONTROL
    Tweak headers, footers, and sidebars
    Link to Facebook, Twitter, Pinterest, and other social networks
    Link to Amazon, Good Reads, Leanpub so people can GIVE YOU MONEY
    Subscribe to your email list
    Move widgets around based on events (book launch, convention, coupons)
    Recent posts/comments + archives

    View full-size slide

  5. #CCW2016
    GregLTurnquist.com
    YOU ARE IN CONTROL
    Tweak headers, footers, and sidebars
    Link to Facebook, Twitter, Pinterest, and other social networks
    Link to Amazon, Good Reads, Leanpub so people can GIVE YOU MONEY
    Subscribe to your email list
    Move widgets around based on events (book launch, convention, coupons)
    Recent posts/comments + archives
    “Hey Jimmy, these people want to give us money.
    Shouldn’t we make that easy?”

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  6. #CCW2016
    GregLTurnquist.com
    EMAIL LIST
    Email is more popular than social media (85% vs. 62%)
    People guard their email accounts, making engagement higher
    (59% open rate vs. 31% click through rate)
    Better return on investment ($40 vs. $2-$17 for every $1 spent)
    Higher conversion rate (4.16% vs. 0.48%-2.64%)
    A/B campaigns - battle tested way to improve
    “Nothing but the
    facts, ma’am.”
    https://www.helpscout.net/list-building/

    View full-size slide

  7. #CCW2016
    GregLTurnquist.com
    EMAIL LIST
    Email is more popular than social media (85% vs. 62%)
    People guard their email accounts, making engagement higher
    (59% open rate vs. 31% click through rate)
    Better return on investment ($40 vs. $2-$17 for every $1 spent)
    Higher conversion rate (4.16% vs. 0.48%-2.64%)
    A/B campaigns - battle tested way to improve
    “Nothing but the
    facts, ma’am.”
    https://www.helpscout.net/list-building/
    “Sure wish I’d started sooner!”

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  8. #CCW2016
    GregLTurnquist.com
    EMAIL LIST
    Mail Chimp - free for the first 2,000 subscribers.
    Easy to add forms to your site, your Facebook page, and other
    places
    Create “hub” pages with option to sign up.
    Learn to ask, often (books, bookmarks, gifts, presentations,
    webinars…)
    “Nothing but the
    facts, ma’am.”

    View full-size slide

  9. #CCW2016
    GregLTurnquist.com
    EMAIL LIST
    Mail Chimp - free for the first 2,000 subscribers.
    Easy to add forms to your site, your Facebook page, and other
    places
    Create “hub” pages with option to sign up.
    Learn to ask, often (books, bookmarks, gifts, presentations,
    webinars…)
    GregLTurnquist.com/list
    “Nothing but the
    facts, ma’am.”

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  10. #CCW2016
    GregLTurnquist.com
    PLUGINS
    Akismet - spam filter for comments (free base)
    Contact Form 7 - create forms so people can email you (free)
    Google Analytics Dashboard for WP - track/display traffic (free)
    Jetpack - stats, socialize, publicize, etc. (free)
    Thrive Leads - build your email list (1x fee $67/one site or $97/unlimited)
    Yoast SEO - doing SEO right? (free base)
    WP Simple Paypal Shopping Cart - selling products (free)

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  11. #CCW2016
    GregLTurnquist.com
    JETPACK
    Lots of goodies. Key things to ensure are activated:
    Protect - protect from attacks
    Site Stats - gather metrics on traffic
    Sharing - add buttons to share posts on social media
    Publicize (needed to auto-cross post to Google+)
    Related Posts - Add links to other posts
    Enhanced Distribution - share your content with search engines

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  12. #CCW2016
    GregLTurnquist.com
    THEMES
    Wordpress has a new theme every year (free)
    Google “free wordpress themes” to find 1,000s
    Many offer paid upgrades for support/options
    Professionally designed paid-for themes

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  13. #CCW2016
    GregLTurnquist.com
    THEMES
    Wordpress has a new theme every year (free)
    Google “free wordpress themes” to find 1,000s
    Many offer paid upgrades for support/options
    Professionally designed paid-for themes
    Your content can stay the same while you
    refresh the look down the road.

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  14. #CCW2016
    GregLTurnquist.com
    I HAVE A SITE. NOW WHAT???
    Use it!!!
    Comment on threads
    with a link
    Tune your email signature
    Always, always, always
    drive traffic to your site

    View full-size slide

  15. #CCW2016
    GregLTurnquist.com
    I HAVE A SITE. NOW WHAT???
    Use it!!!
    Comment on threads
    with a link
    Tune your email signature
    Always, always, always
    drive traffic to your site

    View full-size slide

  16. #CCW2016
    GregLTurnquist.com
    I HAVE A SITE. NOW WHAT???
    Use it!!!
    Comment on threads
    with a link
    Tune your email signature
    Always, always, always
    drive traffic to your site

    View full-size slide

  17. #CCW2016
    GregLTurnquist.com
    I HAVE A SITE. NOW WHAT???
    Use it!!!
    Comment on threads
    with a link
    Tune your email signature
    Always, always, always
    drive traffic to your site

    View full-size slide

  18. #CCW2016
    GregLTurnquist.com
    I HAVE A SITE. NOW WHAT???
    Use it!!!
    Comment on threads
    with a link
    Tune your email signature
    Always, always, always
    drive traffic to your site

    View full-size slide

  19. #CCW2016
    GregLTurnquist.com
    I HAVE A SITE. NOW WHAT???
    Use it!!!
    Comment on threads
    with a link
    Tune your email signature
    Always, always, always
    drive traffic to your site
    Links build the web

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  20. #CCW2016
    GregLTurnquist.com
    REFERENCE - PAGES TO BUILD
    /list - subscribe to your mailing list
    /contact - contact form to email you (if you want it)
    /meet-me or /about - short bio
    /resume - if you are hanging your shingle
    /off-to-war, /the-lady-bornekova - one per published work

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  21. #CCW2016
    GregLTurnquist.com
    REFERENCE - SETTINGS
    Settings => General
    Title and Tagline - pick something fun, open ended, and YOU
    Membership - do NOT let other people become members
    Settings => Reading
    “Show a related header” and “Use a large and visually striking layout”
    Settings => Discussion
    “Comment author must fill out name and email” and “Enable threaded comments”
    Settings => Permalinks
    “Custom structure” with /%year%/%monthnum%/%postname%.html

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  22. #CCW2016
    GregLTurnquist.com
    SETTING UP A BLOG
    Everything you wanted to know but were afraid to ask

    View full-size slide