we rafļ¬ed a 100 USD Amazon card gift) Authority & Credibility (e.g, Ph.D., University professors) Liking (e.g., personalized emails) Scarcity: (e.g., we deļ¬ned a deadline) Brevity (e.g., we asked closed questions as much as possible) Social Beneļ¬t (e.g., 1 USD for the Brazilian Red Cross)