Henry Chen

About me page is one of the most important pages on your site that often neglected by you and so many other businesses out there.

Here you can find logical reasons of why you should create great about me page on your site.

Transcript

2. Why You Need a Compelling About Me Page You need to prove yourself to be  an authority in your industry It  ’s an opportunity to strike a conversation and show your personality It will  Inspire your readers to take action with your ‘why’ Your About Me page will help move the  needle up and to the right You will be able to close deals with  ‘warm leads’ searching for you
3. You need to prove yourself to be an authority in your industry What is the number one reason you stick around on a website after your first visit? It’s trust. You want to be assured that the blogger (or the website owner) knows what he is talking about. That he (or she) has a track record of adding value in the industry. Once the trust is built, you’re much more likely to engage with the organization or the individual. So use the about page to craft a compelling brand image and increase your website’s returning visitors.
4. It’s an opportunity to strike a conversation and show your personality Once you’ve got them on your website, you want the visitors to hang around longer. Promote positivity as part of your personality. Some of us are just plain rude when it comes to emails, and even daily interactions at work. You need to show your personality i.e. write in your conversation style on your about page. It’s easy, and you should be doing it.
5. It will Inspire your readers to take action with your ‘why’ Why is your audience on your site? Are they there to be passive and just lurk. Or are they there to be an actively engaged reader that learns along with you and helps in creating a thriving community. To dive deeper, you need to understand the science behind motivation. It starts with the ‘why.’ Not the what or how. The about page is the perfect place to share your vision for your community. A persuasive value proposition will help you to get past the mere 1% of visitor engagement on the internet. On my about page, the reason Why I started this blog, and Why you are reading it is because you want to start kicking life’s ass by starting and running your own blog (and your future business).
6. Your About Me page will help move the needle up and to the right Remember I told you that the about page is one of the most visited pages on your website. That means it is one of the most important pages for achieving your business goals (more sales, readers, donations, etc.) So how can you leverage a high traffic page on your website that people love to visit? By treating it as a landing page. The visitors who just read about you have warmed up for your value offerings. If you’ve got any products to share or a service to offer, then you can subtly mention them.
7. You will be able to close deals with ‘warm leads’ searching for you A potential client loved your comment on a popular blog in your niche. Now it’s your opportunity to close! Remember why people might be going to your About page. They may have watched a video of yours They may have seen a great retweet, regram, or Liked post you put up on social media These people have only heard your name, were intrigued, and now want to learn more about you. This is your opportunity to sell them. They will most likely find your about page in the search results. Then click on your about page and read your life story.
8. Read the rest of this article @Wisestartupblog.com