Hugo Valk - HGT14

(Inside-out ➜ Outside-in)3 From reactive to proactive Hugo Valk I-bridge

2 About me Hugo Valk Lead developer Online 7 years
@ I-bridge [email protected] @hugovalk

3 #2 HR Service provider worldwide #1 in Belgium, Canada,
Germany, Iberia, India, Luxembourg, Netherlands, Poland Shaping the world of work

4 Randstad Groep Nederland

5 Agenda  Introduction • Why • What • How
• Results • Next

6 WHY – A NEW ONLINE STRATEGY “He who has
a ‘why’ to live can bear almost any ‘how’” Friedrich Nietzsche

7 Instead of: “Help yourself” We don’t want to just
present ourselves anymore

8 Good To Know YOU

9 Optimize experience and self service

10 The transition Self Service Enchant & Captivate Business processes
Operational marketing Enchant & Captivate Operational marketing Online Business

11 Agenda  Introduction  Why • What • How

12 WHAT – WHERE WE CAME FROM “Success has always
been easy to measure. It is the distance between one’s origins and one’s final achievement.” Michael Korda

13 The split brain of our websites Content driven CMS
Marketing Functionality driven Java application Business processes

14 The CMS – Roxen Obscure technology (Pike) Excellent support
Hard to find resources Easy to use for editors Hard to integrate with

15 The application framework Stateful 1 – 12 MB session
Steep learning curve Component driven framework Easy to Drag & Drop Hard to customize Oracle ADF Not accessible for marketers

16 What technology can we use to support our clients
wishes and strategy? Roxen ADF Synergy Suitable for rich applications Suitable for content management and branding Hippo CMS Application Frameworks

17 Agenda  Introduction  Why  What • How

18 HOW – WHAT WE DID UP TO NOW “The
road to success is always ‘under construction’” Steve Maraboli

19 www.randstad.nl www.randstadpayrollsolutions.nl www.randstaddirect.nl … The challenges we face www.tempo-team.nl
www.tempo-team.nl/work4women www.tempo-team-payrolling.nl www.sparq.nl … www.yacht.nl www.yachtplaza.nl … Other sites: www.ibridge.nl www.ebridge.nl www.stadamsterdam.nl/ … Shopping list • Responsive layout • More decoupling from backend • Faster • Open standards • Secure • Code reuse • …

20 From single vendor to ‘best of breed’ Elasticsearch Spring
core Spring Security Spring Security SAML Spring Web …

21 A shared code base Hippo Enterprise Ed. I-bridge Fundamentals
Other Yacht Tempo- Team Randstad Configuration Styling Site specific code Site/CMS WAR Hippo Forge Plugin Jar files Generic plugins e.g. Banner / linklist / video / jobboard Jar files Abstract base classes Domain model Web services Jar files Communication with internal web services

22 Plugins <html /> Maven archetype for plugins

23 Agenda  Introduction  Why  What  How

24 FIRST RESULTS “However beautiful the strategy, you should occasionally
look at the results.” Winston Churchill

25 Technical results Speed: Response time < 0.5 sec Fast
dev cycle for Tempo-Team No major disruption AT ALL after go-live

26 Business results Funnel improvements e.g. + 6 pp job
overview  job details More visitors via SEO and SEA No increase in mobile visitors Without specific improvements!!

27 Agenda  Introduction  Why  What  How
 Results • Next

28 LOOKING INTO THE FUTURE “It’s tough to make predictions,
especially about the future.” Yogi Berra

29 Current challenges Dynamic form components progress

30 SSO and SAML Spring Security Spring Security SAML

31 A more relevant experience Trying to make sense of
the collected data Come up with a working targetting strategy

32 Collected relevance data

33 Any questions?  Introduction  Why  What 
How  Results  Next

Hugo Valk - HGT14

Hugo Valk - HGT14

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(Inside-out ➜ Outside-in)3 From reactive to proactive Hugo Valk I-bridge

2 About me Hugo Valk Lead developer Online 7 years

3 #2 HR Service provider worldwide #1 in Belgium, Canada,

4 Randstad Groep Nederland

5 Agenda  Introduction • Why • What • How

6 WHY – A NEW ONLINE STRATEGY “He who has

7 Instead of: “Help yourself” We don’t want to just

8 Good To Know YOU

9 Optimize experience and self service

10 The transition Self Service Enchant & Captivate Business processes

11 Agenda  Introduction  Why • What • How

12 WHAT – WHERE WE CAME FROM “Success has always

13 The split brain of our websites Content driven CMS

14 The CMS – Roxen Obscure technology (Pike) Excellent support

15 The application framework Stateful 1 – 12 MB session

16 What technology can we use to support our clients

17 Agenda  Introduction  Why  What • How

18 HOW – WHAT WE DID UP TO NOW “The

19 www.randstad.nl www.randstadpayrollsolutions.nl www.randstaddirect.nl … The challenges we face www.tempo-team.nl

20 From single vendor to ‘best of breed’ Elasticsearch Spring

21 A shared code base Hippo Enterprise Ed. I-bridge Fundamentals

22 Plugins <html /> Maven archetype for plugins

23 Agenda  Introduction  Why  What  How

24 FIRST RESULTS “However beautiful the strategy, you should occasionally

25 Technical results Speed: Response time < 0.5 sec Fast

26 Business results Funnel improvements e.g. + 6 pp job

27 Agenda  Introduction  Why  What  How

28 LOOKING INTO THE FUTURE “It’s tough to make predictions,

29 Current challenges Dynamic form components progress

30 SSO and SAML Spring Security Spring Security SAML

31 A more relevant experience Trying to make sense of

32 Collected relevance data

33 Any questions?  Introduction  Why  What 