Sonja Wraith - HGT14

Sonja admits to Marketing Crimes and promises to behave :-)

Presented at the Hippo GetTogether, Hippo's famous annual developer conference.
Please see http://onehippo.com for more information

Transcript

1. 1 1 On Marketing Crimes
2. 2 2
3. 3 3 Sonja in 1994
4. 4 4
5. 5 5 Sonja in 1994
6. 6 6
7. 7 7 It aint easy
8. 8 8 It aint easy
9. 9 9
10. 10 10 61%
11. 11 11
12. 12 12 Digital Experience Budgets are balanced Source: Refocus The Digital Experience Technology Investment Discussion, Sep 2013, Forrester Research Inc.
13. 13 13
14. 14 14
15. 15 15
16. 16 16
17. 17 17
18. 18 18
19. 19 19
20. 20 20
21. 21 21
22. 22 22 Our Motive
23. 23 23
24. 24 24 Our Motive
25. 25 25 Crime Prevention – what IT can do
26. 26 26 Crime Prevention – What Marketing has to do
27. 27 27
28. 28 28