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SMAD 470
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hymanba
December 14, 2011
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SMAD 470
hymanba
December 14, 2011
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Transcript
None
The Game An Overview
Game Social Media
Game Social Media
& Game Social Media Collaboratively Live Consume
The Book
None
Product Service System
Product Service System Redistribution Markets
Product Service System Redistribution Markets Collaborative Lifestyles
The Game
None
None
The Rules
None
The Ending
Reduce Waste What if you win? Greener Options
Replay New Characters New Strategies New Interactions
E x p a n s i o n More
players International cities New experiences and goals
Why social media?
Players want: friends To play against & To score higher
than
of time on Facebook playing social games
growth this year
The Audience
Facebook Primary focus Secondary focus 18-29 30-59
The Success
Success Partnerships | Profits City Initiatives | Trackers
Entertaining Informative Meaningful