AI and Inclusive SEO: Navigating Limitations for Diverse Narratives

As AI becomes an integral part of our digital toolkit, SEO professionals and content creators find themselves at the intersection of innovation and inclusivity.

Despite AI's advancements and opportunities for efficiencies, it's crucial for SEO professionals, copywriters, editors, and content creators leveraging AI to understand and appropriately address its limitations in promoting diversity and inclusion.

Join Ian for a deep dive into the intersection of AI, SEO, and content creation, where we'll unravel the intricacies of navigating AI's constraints to foster truly inclusive digital narratives.

Walk away with a practical toolkit to harness the power of AI responsibly, avoiding the perpetuation of inherent biases within algorithms and ensuring your digital strategies resonate authentically with diverse audiences.

Transcript

1. AI and Inclusive SEO: Navigating Limitations for Diverse Narratives Ian Helms Q.DIGITAL Speakerdeck.com/ianhelms @ianhelms @ianhelms
3. The Potential: AI promises efficiency and innovation for content creators and brands
4. The Problem: Biases inherent in AI systems can exclude or misrepresent diverse groups
8. Another Problem: AI learned from human biases, which created this problematic feedback loop that requires correction
10. SEOs and content creators need to recognize AI bias as they rely more on gen AI and other AI-powered tools
11. Prompt: Act as an SEO for a retail ecommerce apparel brand and brainstorm what different Americans might search for
12. AI Platform: ChatGPT 4o, Jasper, Perplexity, ChatGPT o1-preview Black = streetwear
13. AI Platform: ChatGPT 4o, Jasper, Perplexity, ChatGPT o1-preview Indian = fusion clothing
14. AI Platform: ChatGPT 4o, Jasper, Perplexity, ChatGPT o1-preview Mexican = embroidery
15. AI Platform: ChatGPT 4o, Jasper, Perplexity, ChatGPT o1-preview Chinese = modern traditional
16. AI Platform: ChatGPT 4o, Jasper, Perplexity, ChatGPT o1-preview Queer = gender-neutral
17. Would they not all just wear typical modern American clothing?
18. AI Platform: ChatGPT o1-preview
19. AI Platform: Perplexity
20. The same happened with food
21. AI Platform: Jasper
22. And travel…
23. AI Platform: ChatGPT 4o
24. Gen AI copywriting also includes bias—especially when it comes to language and tone
25. Prompt: Act as an SEO copywriter and an H1 and intro paragraph about AI bias in a tone that would appeal to readers
26. AI Platform: Perplexity AI Got Hands: How Bias in Artificial Intelligence is Throwing Shade on Black Folks
27. AI Platform: Perplexity We need to spill some tea about the not-so-fabulous world of AI bias.
28. You get the picture?
29. Speaking of pictures, AI image generators also fall victim to these same biases
30. Images: Rest of World/Midjourney Source: Github; October 10, 2023 93% of “an Indian person” on Midjourney were men over 60
31. Images: Rest of World/Midjourney Source: Github; October 10, 2023 48% of “an American person” on Midjourney were blonde
32. Images: Wired/Reece Rogers via Midjourney AI; April 2, 2024 LGBTQ+ folks love lilac hair?
33. Images: Ian Helms via Open AI DALL-E And the gayest gays are drag queens?
35. As AI keeps learning from humans using AI that perpetuates bias, the problems will continue to compound
36. How to navigate?
37. Recognize the importance of human curation alongside gen AI outputs
38. Ask follow-up questions and provide additional guiding prompts
39. Create an AI ethics policy
40. Implement ongoing bias training to equip your team with the skills to identify and mitigate stereotypes
41. Hire and involve marginalized voices in your SEO/content creation processes
42. Encourage and amplify user-generated content from diverse audiences
43. Vet gen AI content and tools for inclusivity, avoiding stereotypes and tokenism
44. Submit in-platform feedback
45. Thank you!