Breaking the code: how GenAI empowers non-techies in technical SEO

Level up your technical SEO skills with ChatGPT. Leverage ChatGPT to perform technical and on-page audits at scale, create your own chrome extension, create RegEx patterns, write JIRA tickets, and generate structured data.

Transcript

1. Breaking the code: how GenAI empowers non- techies in technical SEO John Caiozzo TenStrat Performance Marketing Speakerdeck.com/johncaiozzo www.linkedin.com/in/johncaiozzo @johncaiozzo
2. About Me: 11 years in SEO, agency & in-house.
3. “AI is the Greatest Technology Equalizer of All Time” - NVIDIA CEO, Jensen Huang
4. The Challenge for Non- Technical SEOs
6. Simplify Complex Concepts
7. Navigate technical tasks, troubleshooting
8. Interpret & Act On Data
9. AI: Your Technical SEO GPS
10. Workflow #1: Automating SEO Audits
11. Important Things to Check
12. What to Look For: Crawlability Rendering Indexability Heading Hierarchy Internal Linking Accessible Images Page Speed </> Structured Data
13. Make Your Own Audit Chrome Extension
14. Build an Audit Chrome Extension
15. Build an Audit Chrome Extension
16. chrome://extensions, Developer Mode
17. End Result:
18. Actionable Page-Level Recommendations
19. Model to run: gemini-2.0-flash-lite
20. Type of content to run prompts on
21. “Page Text” as your input
22. Click “Settings” to enter full prompt details
23. Use Simple Prompts
24. Example Output:
25. Workflow #2: RegEx Made Simple
26. RegWhat?
27. 2 Main Use-Cases for RegEx in SEO: FILTERS FOR REPORTS WRITING REDIRECT RULES AT SCALE
28. Ex. Filtering Out Branded Search Queries
29. Filtering Out Branded Search Queries
30. Similar Process for Redirects:
31. Workflow #3: Leveraging AI to Identify Optimizations
32. Use ChatGPT’s /agent Mode www.TenStrat.com
38. Workflow #4: Writing JIRA Tickets
39. Where GPTs (a.k.a Agents) come handy
40. Start Here:
44. Workflow #5: Writing Structured Data with ChatGPT
45. Use ChatGPT to Write Structured Data Fetch page details to write structured data Give page details or HTML to write the structured data
47. What to Watch Out For: Valid? Schema.org / Rich Results Test Accuracy – Hallucinations or Rewording?
48. Quick Wins: Start Today 1. Clear Prompts 2. Validate Output 3. Request Explanations 4. Streamline Processes
49. Accelerated Execution
50. Organizational Influence
51. Tackle One Problem Today!
52. Thank You! John Caiozzo TenStrat Performance Marketing Speakerdeck.com/johncaiozzo www.linkedin.com/in/johncaiozzo @johncaiozzo