Rapid visualisation: turning keyword data into actionable visual maps in minutes

In this talk, Adam will show you how to transform keyword data into insightful visual maps quickly and effectively. This session will demonstrate how to leverage AI to create visual topical maps that provide actionable insights, helping you make data-driven decisions with ease. Don't miss out and take your topical maps to the next level.

Transcript

1. Rapid Visualisation Adam Collins Ignite SEO https://speakerdeck.com/igniteseo_ @adamcollinsseo @adamcollinsseo Turning Keyword Data into Actionable Visual Maps in Minutes. #brightonseo
2. “WHAT YOU SEE IS ALL THERE IS” Daniel Kahneman @adamcollinsseo #brightonseo
3. @adamcollinsseo #brightonseo
4. We’re going to have to reconsider our budget for next quarter. 😱
6. What Are We Going To Cover 1 Why Clients Lose Faith? 2 Restructuring for Success 3 Full Access to Tools & Processes @adamcollinsseo #brightonseo
7. Who Am I? Agency Owner at Ignite SEO 13 Years Agency Experience @adamcollinsseo #brightonseo
8. Sexiest Man in London
9. Struggle For Topical Authority @adamcollinsseo #brightonseo
10. The Churn Cycle @adamcollinsseo #brightonseo
11. The Psychology of Perception Technical Solutions Psychological Solutions @adamcollinsseo #brightonseo
12. Look At Google Larger Index Page Rank Relevancy Single-Minded Focus On Search Continued Innovation Technical 🔧 Psychological 🧠 @adamcollinsseo #brightonseo
13. Step 1 Keyword Research @adamcollinsseo #brightonseo
14. KW Research 1 Topic Down 2 Get Buy-in 3 Avalanche SEO Strategy @adamcollinsseo #brightonseo
15. Topical Cluster Examples 1 Topical Map 2 Topical Cluster (Group) 👉 3 Spoke 👉👉 @adamcollinsseo #brightonseo
16. Topical Cluster Example @adamcollinsseo #brightonseo
17. Social Media Management Spokes Creating a Social Media Plan 2. Best Social Media Tools 3. Social Media Analytics Guide 1. @adamcollinsseo #brightonseo
18. Spoke Example @adamcollinsseo #brightonseo
19. Creating a Social Media Plan Secondary Keywords Social Media Planning Template 2. Social Media Plan Examples 3. Social Media Plan Checklist 1. @adamcollinsseo #brightonseo
20. A collection of closely related keyword clusters can be combined to create a "topical cluster" Andy Chadwick @adamcollinsseo #brightonseo
21. 3 Magic Rules Relevancy Intent Interlink @adamcollinsseo #brightonseo
22. Topical Map Topical Cluster Spoke Google Sheet Format
23. What Else? 1 Search Vol 3 Mapped URL 5 Tier 2 Intent 4 Secondary KW 6 KGR @adamcollinsseo #brightonseo
24. Do Yourself A MASSIVE Favour Automate Keyword Clustering Perfect Data Format @adamcollinsseo #brightonseo
25. Spreadsheet ✅ What Now? @adamcollinsseo #brightonseo
26. ` Use AI to format our data into a TXT File Visualise Data With Mindmap Software @adamcollinsseo #brightonseo
27. Data analysis with computational AI #1 Tool For AI Data Analysis My Fav Tool For Data Prep @adamcollinsseo #brightonseo
28. Prompt 1 Analyse hierarchical structure in spreadsheet. Ensues @adamcollinsseo #brightonseo
29. The hierarchical structure is indicated by the empty cells in the "Topical Map" and "Topical Cluster" columns, which suggest that the "Spoke" keywords are part of the same cluster or map as the previous non-empty cell. @adamcollinsseo #brightonseo
30. Prompt 2 Converts hierarchy into indented text. @adamcollinsseo #brightonseo
31. Goals For Prompt 2 1 Confirm intention 2 Maintain hierarchical connections 3 Simplify data for easy use 4 Check correct indentation @adamcollinsseo #brightonseo
32. @adamcollinsseo #brightonseo
33. Prompt 3 Format & refine keyword listings. Ensues @adamcollinsseo #brightonseo
34. Goals For Prompt 3 1 Add Additional KW Data 2 Remove Redundant Entries 3 Improve Readability Of KW Data @adamcollinsseo #brightonseo
36. SEO London SEO Agency London - Sv: 10000 KD: 61 Existing Local Seo Agency London - Sv: 1020 Kd: 14 Existing Affordable Seo London - Sv: 760 - Kd: 2 Existing SEO Courses London - Sv: 250.0 - Kd: 1 New Example Of Output @adamcollinsseo #brightonseo
37. MindMeister will turn your topical clusters into visual maps @adamcollinsseo #brightonseo
39. Format Map Colour Code A Few Tips 1 2 Explainer Video 3 Use notes 4 @adamcollinsseo #brightonseo
40. Report Monthly Showing Cluster Progress @adamcollinsseo #brightonseo
41. @adamcollinsseo #brightonseo
42. Free Resources 1 All Prompts 2 All Templates 3 Video Guides https://tinyurl.com/seobrightonignite @adamcollinsseo #brightonseo