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オンラインとオフラインを越境するUX

Iku Kamiya
September 14, 2019

 オンラインとオフラインを越境するUX

【UX MILK Fest 2019 登壇資料】
モバイル決済やIoTプロダクトなど、アプリに留まらない複数のタッチポイントを持つサービスが増えていく中で、リアル店舗でもサービスを展開するインバウンド対策プラットフォーム「Payke」、ハードウェアとスマートフォンを連携して使用する紛失防止デバイス「MAMORIO」のデザインを通じて感じたオンラインとオフラインを横断・越境するサービスのUXデザインについてお話しします。

Iku Kamiya

September 14, 2019
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  1. ΦϯϥΠϯͱΦϑϥΠϯΛӽڥ͢Δ69
    ਆ୩Ү
    Payke,Inc. Lead Designer
    @UX MILK Fest 2019

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  2. ਆ୩Ү Iku Kamiya
    גࣜձࣾ1BZLFϦʔυσβΠφʔ
    %FTJHOTIJQίϯςϯπνʔϜ
    19oxo @ikukamiya
    ͜Ε·Ͱͷࡏ੶ɾ͓࢓ࣄ

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  3. ΦϯϥΠϯͱΦϑϥΠϯΛӽڥ͢Δ69
    Thema

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  4. ͜Ε·ͰͷΩϟϦΞ
    ֶੜ࣌୅
    ࡶࢽͷฤू
    ࣾձਓʙ೥໨ ࣾձਓʙ೥໨ ࣾձਓ೥໨ʙ

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  5. ͜Ε·ͰͷΩϟϦΞ
    ֶੜ࣌୅
    ࡶࢽͷฤू
    ࣾձਓʙ೥໨ ࣾձਓʙ೥໨ ࣾձਓ೥໨ʙ
    ϑϦʔϚΨδϯɺίϫʔΩϯάεϖʔεɺ
    *P5ϓϩμΫτͳͲ
    ʮΦϑϥΠϯͷ৔Ͱͷ࣮ମݧΛ൐͏σβΠϯʯ͕ςʔϚ

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  6. ΦϯϥΠϯͷ
    Ϣʔβʔମݧ
    ΦϑϥΠϯͷ
    Ϣʔβʔମݧ
    :BIPP+"1"/ͷ৔߹

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  7. .".03*0ͷ৔߹
    ΦϯϥΠϯͷ
    Ϣʔβʔମݧ
    ΦϑϥΠϯͷ
    Ϣʔβʔମݧ

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  8. ΦϯϥΠϯͷ
    Ϣʔβʔମݧ
    ΦϑϥΠϯͷ
    Ϣʔβʔମݧ
    ϋʔυ΢ΣΞ
    ϦΞϧͳ৔ॴఏڙ
    খചళల։
    Πϕϯτ։࠵
    ࢴഔମ
    *P5ɺ"3ɺ73ͳͲ
    8FCαʔϏε
    8FCϝσΟΞ
    ΞϓϦ
    &ίϚʔε
    ΦϯϥΠϯͱΦϑϥΠϯΛԣஅͯ͠ߟ͑Δ͜ͱͰ
    Α͍Ϣʔβʔମݧ͕ੜ·ΕΔ

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  9. Ұ෦ͷϓϩμΫτ͚ͩͷ࿩ʁ

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  10. ༧໿αʔϏεͷ৔߹
    ߦ͖͍͓ͨళΛ
    ୳ͯ͠༧໿
    ళฮʹߦͬͯ
    αʔϏεΛड͚Δ
    ޱίϛΛॻ͘ Ϧϐʔτʁ

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  11. ΦϯϥΠϯ ΦϑϥΠϯ
    ༧໿αʔϏεͷ৔߹
    ߦ͖͍͓ͨళΛ
    ୳ͯ͠༧໿
    ళฮʹߦͬͯ
    αʔϏεΛड͚Δ
    ޱίϛΛॻ͘ Ϧϐʔτʁ
    ΦϯϥΠϯ ΦϑϥΠϯ
    ΦϑϥΠϯͷମݧ΋τʔλϧͰߟྀͯ͠
    αʔϏεΛઃܭ͍ͯ͠Δ

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  12. ༧໿
    FUDʜ
    ͲΜͳੑ࣭ͷαʔϏεͰ͋ͬͯ΋
    ΦϯϥΠϯͱΦϑϥΠϯͷܨ͕ΓΛߟ͑Δ͜ͱ͸ॏཁ
    ܾࡁ
    ϝσΟΞ
    4/4
    ಈը ίϚʔε
    ήʔϜ
    Ϛονϯά
    ࣸਅ
    Ϛοϓ

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  13. ϢʔβʔͱςΫϊϩδʔͷؔΘΓํͷมԽ
    ग़యɿIUUQTXXXIBLVIPEPEZNFEJBDPKQOFXTSFMFBTF

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  14. ϢʔβʔͱςΫϊϩδʔͷؔΘΓํͷมԽ
    ग़యɿIUUQTXXXJUNFEJBDPKQNPCJMFBSUJDMFTOFXTIUNM

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  15. ϢʔβʔͱςΫϊϩδʔͷؔΘΓํͷมԽ

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  16. ςΫϊϩδʔ͕ΑΓੜ׆ʹೖΓࠐΉதͰ
    ΦϯϥΠϯͱΦϑϥΠϯͷܨ͕ΓΛߟ͑ͨ
    ମݧઃܭͷॏཁੑ͕ߴ·͍ͬͯΔ

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  17. ཧ૝ͷ69ͱ
    ٕज़తͳ੍໿ͷΪϟοϓΛຒΊΔ
    1

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  18. Ϟϊ͕Έ͔ͭΔ͜ͱ
    .".03*0ͷཧ૝ͷ69

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  19. ֎Ͱͳͨ͘͠Β
    ͳͨ͘͠৔ॴ͕෼͔Δ
    ՈͷதͰݟࣦͬͨΒ
    Ͳ͜ʹӅΕ͍ͯΔ͔෼͔Δ

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  20. #FBDPOͷి೾Λ
    ΞϓϦ্ͰՄࢹԽ

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  21. εϚϗΛۭؒʹ͔͟͢ͱ
    "3Ͱ৔ॴ͕෼͔Δ
    ࠷ॳߟ͑ͨ͜ͱ

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  22. εϚϗΛۭؒʹ͔͟͢ͱ
    "3Ͱ৔ॴ͕෼͔Δ
    ࠷ॳߟ͑ͨ͜ͱ

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  23. εϚϗΛखʹ࣋ͬͯ
    า͖ճͬͯ΋Β͍
    ి೾Λݕ஌ͨ͠Β
    ϚʔΧʔΛදࣔ͢Δ
    Ͱ͖Δ͜ͱ

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  24. า͖ճͬͯ΋Β͏޻෉

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  25. า͖ճͬͯ΋Β͏޻෉

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  26. ϞϊͱͷҐஔؔ܎͕
    ෼͔Γ΍͍͢Α͏ʹ
    %."1Λ࠾༻

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  27. σϞಈը
    Ҿ༻ɿIUUQTXXXHJ[NPEPKQNBNPSJPBSIUNM

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  28. ཧ૝ͱཧ૝ͷΪϟοϓΛຒΊΔͨΊʹ
    ཧ૝ͷ
    69
    ٕज़తͳ
    ੍໿

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  29. ٕज़తͳ
    ੍໿
    ཧ૝ͷ
    69
    ཧ૝ͱཧ૝ͷΪϟοϓΛຒΊΔͨΊʹ
    ݁Ռͱͯ͠
    ϢʔβϏϦςΟ௿Լ
    ૝ఆ͍ͯͨ͠௨Γʹ
    ಈ࡞͠ͳ͍

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  30. ཧ૝ͱཧ૝ͷΪϟοϓΛຒΊΔͨΊʹ
    ཧ૝ͷ
    69
    ٕज़తͳ
    ੍໿ ྆ऀͷόϥϯε͕औΕͯॳΊͯ
    ྑ͍Ϣʔβʔମݧ͕ੜ·ΕΔ

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  31. ʢࣦͨ࣌͘͠ʹʣϞϊ͕Έ͔ͭΔ͜ͱ
    .".03*0ͷཧ૝ͷ69

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  32. όοςϦʔ໰୊

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  33. ॆి͸ෆՄ
    ి஑ण໋͸໿೥

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  34. ى͜Γ͏Δ͕͔ͬΓମݧ
    ࣦͨ࣌͘͠ʹݶͬͯ
    .".03*0͕ి஑੾Ε

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  35. ࣦͨ࣌͘͠ʹݶͬͯి஑੾Εͱ͍͏
    ͕͔ͬΓମݧΛ๷͙ͨΊʹ͸ʁ

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  36. ॆిࣜʹ͢Δ

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  37. ॆిࣜʹ͢Δ

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  38. ి஑͕੾Εͨ
    λΠϛϯάͰ௨஌
    69+".ʢ೥ʣ
    -5࣌ͷࢿྉΑΓ

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  39. ి஑͕੾Εͨ
    λΠϛϯάͰ௨஌
    69+".ʢ೥ʣ
    -5࣌ͷࢿྉΑΓ
    ˚

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  40. ి೾Λݕ஌Ͱ͖ͳ͘ͳͬͨΒ
    lࣦͨ͘͠zͱ൑அ͍ͯ͠Δ
    ి஑੾Εͱฆࣦͷ۠ผ͕
    ΞϓϦͰ͸Ͱ͖ͳ͍

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  41. ૝ఆ͢Δి஑ण໋ʹ
    ౸ୡͨ࣌͠఺Ͱ
    ܾΊଧͪͰ
    ి஑දࣔΛग़͢
    Ͱ͖Δ͜ͱ

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  42. ϞοΫ
    ૝ఆ͢Δి஑ण໋ʹ
    ౸ୡͨ࣌͠఺Ͱ
    ܾΊଧͪͰ
    ి஑දࣔΛग़͢
    Ͱ͖Δ͜ͱ

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  43. Ϣʔβʔʹͱͬͯ͸
    ʮి஑੾ΕͷλΠϛϯάͰ
    ڭ͑ͯ͘Εͨʯ
    ͱ͍͏ମݧʹͳΔ

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  44. .".03*0Λ
    ͚͍ͭͯΔͱ
    ϞϊΛࣦ͘͞ͳ͍
    ۙڑ཭ͷϞϊ͸
    "3Ͱ୳ͤΔ
    ి஑͕੾ΕͨΒ
    ڭ͑ͯ΋Β͑Δ
    Ϊϟοϓ͸σβΠφʔਓͰຒΊΔ΋ͷͰ͸ͳ͍
    ͔͚ͨͩ͟͠Ͱ
    ୳͢ͷ͸ෆՄೳ
    ి஑੾Εͱฆࣦͷ
    ۠ผ͸ෆՄೳ
    ཧ૝ͷ69
    ٕज़తͳ੍໿

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  45. Ϊϟοϓ͸σβΠφʔਓͰຒΊΔ΋ͷͰ͸ͳ͍
    .".03*0Λ
    ͚͍ͭͯΔͱ
    ϞϊΛࣦ͘͞ͳ͍
    ۙڑ཭ͷϞϊ͸
    "3Ͱ୳ͤΔ
    ి஑͕੾ΕͨΒ
    ڭ͑ͯ΋Β͑Δ
    ཧ૝ͷ69 ͔͚ͨͩ͟͠Ͱ
    ୳͢ͷ͸ෆՄೳ
    ి஑੾Εͱฆࣦͷ
    ۠ผ͸ෆՄೳ
    ٕज़తͳ੍໿

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  46. Ϊϟοϓ͸σβΠφʔਓͰຒΊΔ΋ͷͰ͸ͳ͍
    ۙڑ཭ͷϞϊ͸
    "3Ͱ୳ͤΔ
    ి஑͕੾ΕͨΒ
    ڭ͑ͯ΋Β͑Δ
    ͔͚ͨͩ͟͠Ͱ
    ୳͢ͷ͸ෆՄೳ
    ి஑੾Εͱฆࣦͷ
    ۠ผ͸ෆՄೳ
    ٕज़తͳ੍໿
    .".03*0Λ
    ͚͍ͭͯΔͱ
    ϞϊΛࣦ͘͞ͳ͍
    ཧ૝ͷ69
    ཧ૝ͷମݧΛඳ͘ਓ
    ΪϟοϓΛՄࢹԽͰ͖Δਓ
    ཧ૝ͷ࣮ݱํ๏Λߟ͑Δਓ

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  47. Ϣʔβʔ͕σβΠϯͱ
    ઀৮͢ΔλΠϛϯά͔Βߟ͑Δ
    2

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  48. )BOB)BOB#FOJ
    =
    "-$
    ίτό͕෼͔Βͳͯ͘΋
    ఻ΘΔ৘ใ

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  49. ίτό͕෼͔Βͳͯ͘΋
    ఻ΘΔ৘ใ
    ߪೖͷܾΊखʹͳΔ৘ใ
    ʹ঎඼ͷʮετʔϦʔʯ
    w ੈքॳͷϋΠϏεΧεͷεύʔΫ
    ϦϯάϫΠϯ
    w ੈքతͳϑΝογϣϯࡶࢽ
    ʰ70(6&ʱͰ΋঺հ
    w ϑΣϥʔϦͷߪೖऀϓϨθϯτʹ
    ΋࢖༻͞Εͨ
    w ͦΜͳوॏͳϫΠϯ͕=
    ͰߪೖͰ͖Δʂ
    )BOB)BOB#FOJ
    =
    "-$

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  50. ߪೖͷܾΊखʹͳΔ৘ใ
    ʹ঎඼ͷʮετʔϦʔʯ
    w ੈքॳͷϋΠϏεΧεͷεύʔΫ
    ϦϯάϫΠϯ
    w ੈքతͳϑΝογϣϯࡶࢽ
    ʰ70(6&ʱͰ΋঺հ
    w ϑΣϥʔϦͷߪೖऀϓϨθϯτʹ
    ΋࢖༻͞Εͨ
    w ͦΜͳوॏͳϫΠϯ͕=
    ͰߪೖͰ͖Δʂ

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  51. ཱྀத
    ཱྀલ
    εςʔδ
    ར༻Ϟνϕʔ
    γϣϯ
    ౰ॳ૝ఆ͍ͯͨ͠ετʔϦʔ
    ཱྀޙ
    ސ٬ߦಈ
    ػೳ
    ๚೔લʹ೔ຊͷਓؾ঎඼Λ஌Δ
    ͜ͱ͕Ͱ͖Δ
    ݴ༿ͷ෼͔Βͳ͍೔ຊͰ΋҆৺
    ͯ͠γϣοϐϯά͕Ͱ͖Δ
    ཱྀதͰങͬͨ঎඼ͷޱίϛΛॻ
    ͍ͨΓɺಡΉ͜ͱ͕Ͱ͖Δ
    wϥϯΩϯά
    wίϥϜ
    wཉ͍͠΋ͷϦετ
    wεΩϟϯ
    wϚοϓ
    wళһϔϧϓػೳɹͳͲ
    wϥϯΩϯά
    wίϥϜ
    wޱίϛػೳ
    ΦϯϘʔσΟϯάʢόʔίʔυΛ
    εΩϟϯͯ͠࢖͏ΞϓϦͩͱೝࣝ
    ͯ͠΋Β͏ʣ
    ೔ຊͷਓؾ঎඼ϥϯΩϯάɺίϥ
    ϜͳͲͷίϯςϯπΛফඅ͢Δ
    ๚೔࣌ʹങ͍͍ͨ঎඼Λཉ͍͠΋
    ͷϦετʹ௥Ճ͢Δ
    ๚೔લʹཉ͍͠΋ͷϦετʹೖΕ
    ͍ͯͨ঎඼Λߪೖ
    ঎඼ΛεΩϟϯ
    ίϯςϯπফඅ
    ߪೖ ߪೖͨ͠঎඼ͷ
    ޱίϛ౤ߘɺӾཡ

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  52. ཱྀத
    ཱྀલ
    εςʔδ
    ར༻Ϟνϕʔ
    γϣϯ
    ౰ॳ૝ఆ͍ͯͨ͠ετʔϦʔ
    ཱྀޙ
    ސ٬ߦಈ
    ػೳ
    ๚೔લʹ೔ຊͷਓؾ঎඼Λ஌Δ
    ͜ͱ͕Ͱ͖Δ
    ݴ༿ͷ෼͔Βͳ͍೔ຊͰ΋҆৺
    ͯ͠γϣοϐϯά͕Ͱ͖Δ
    ཱྀதͰങͬͨ঎඼ͷޱίϛΛॻ
    ͍ͨΓɺಡΉ͜ͱ͕Ͱ͖Δ
    wϥϯΩϯά
    wίϥϜ
    wཉ͍͠΋ͷϦετ
    wεΩϟϯ
    wϚοϓ
    wళһϔϧϓػೳɹͳͲ
    wϥϯΩϯά
    wίϥϜ
    wޱίϛػೳ
    ΦϯϘʔσΟϯάʢόʔίʔυΛ
    εΩϟϯͯ͠࢖͏ΞϓϦͩͱೝࣝ
    ͯ͠΋Β͏ʣ
    ೔ຊͷਓؾ঎඼ϥϯΩϯάɺίϥ
    ϜͳͲͷίϯςϯπΛফඅ͢Δ
    ๚೔࣌ʹങ͍͍ͨ঎඼Λཉ͍͠΋
    ͷϦετʹ௥Ճ͢Δ
    ๚೔લʹཉ͍͠΋ͷϦετʹೖΕ
    ͍ͯͨ঎඼Λߪೖ
    ঎඼ΛεΩϟϯ
    ίϯςϯπফඅ
    ߪೖ ߪೖͨ͠঎඼ͷ
    ޱίϛ౤ߘɺӾཡ
    ػೳ։ൃͷओ࣠

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  53. ཱྀத
    ཱྀલ
    εςʔδ
    ར༻Ϟνϕʔ
    γϣϯ
    ౰ॳ૝ఆ͍ͯͨ͠ετʔϦʔ
    ཱྀޙ
    ސ٬ߦಈ
    ػೳ
    ๚೔લʹ೔ຊͷਓؾ঎඼Λ஌Δ
    ͜ͱ͕Ͱ͖Δ
    ݴ༿ͷ෼͔Βͳ͍೔ຊͰ΋҆৺
    ͯ͠γϣοϐϯά͕Ͱ͖Δ
    ཱྀதͰങͬͨ঎඼ͷޱίϛΛॻ
    ͍ͨΓɺಡΉ͜ͱ͕Ͱ͖Δ
    wϥϯΩϯά
    wίϥϜ
    wཉ͍͠΋ͷϦετ
    wεΩϟϯ
    wϚοϓ
    wళһϔϧϓػೳɹͳͲ
    wϥϯΩϯά
    wίϥϜ
    wޱίϛػೳ
    ΦϯϘʔσΟϯάʢόʔίʔυΛ
    εΩϟϯͯ͠࢖͏ΞϓϦͩͱೝࣝ
    ͯ͠΋Β͏ʣ
    ೔ຊͷਓؾ঎඼ϥϯΩϯάɺίϥ
    ϜͳͲͷίϯςϯπΛফඅ͢Δ
    ๚೔࣌ʹങ͍͍ͨ঎඼Λཉ͍͠΋
    ͷϦετʹ௥Ճ͢Δ
    ๚೔લʹཉ͍͠΋ͷϦετʹೖΕ
    ͍ͯͨ঎඼Λߪೖ
    ঎඼ΛεΩϟϯ
    ίϯςϯπফඅ
    ߪೖ ߪೖͨ͠঎඼ͷ
    ޱίϛ౤ߘɺӾཡ
    ཭୤ ཭୤

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  54. ϢʔβʔͱσβΠϯͷ઀৮λΠϛϯάΛ
    ߟ͑Δͱ཭୤ͷݪҼ͕ݟ͑ͯ͘Δ

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  55. ཱྀલ
    ͷ઀৮λΠϛϯά
    όʔίʔυΛಡΈऔΔͱ
    ศརͳ৘ใ͕ಘΒΕΔΞϓϦ
    ͱ͍͏ظ଴஋Λ࣋ͬͯ
    μ΢ϯϩʔυ
    ཱྀલ

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  56. όʔίʔυΛಡΈऔΔͱ
    ศརͳ৘ใ͕ಘΒΕΔΞϓϦ
    ͱ͍͏ظ଴஋Λ࣋ͬͯ
    μ΢ϯϩʔυ
    ཱྀલ

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  57. ཱྀߦલͷϢʔβʔ͸
    ʮ࣮ࡍʹߦͬͨϢʔβʔʯͷ
    ϦΞϧͳޱίϛΛٻΊ͍ͯΔ
    ཱྀલ

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