Tools and approaches to deal with Socially Sustainable Innovation projects

INSITE Workshop
Designing a more Sustainable Europe:
Stories for Change and Innovation

Transcript

1. Tools and approaches to deal with Socially Sustainable Innovation projects Mauro Mattioli – ECLT INSITE Workshop Designing a more Sustainable Europe: Stories for Change and Innovation Venice (January 30th / February 1st )
2. MD Social Frontend A4 Storyboard SNA Dashboard A-A Space Database Document Repository MD Toolset Ecosystem
3. MD Social Frontend A4 Storyboard SNA Dashboard A-A Space Database Document Repository Project participants interaction Read / write narratives Read storyboards
4. MD Social Frontend A4 Storyboard SNA Dashboard A-A Space Database Document Repository DEr «Document capture» Export narratives Import documents
5. MD Social Frontend A4 Storyboard SNA Dashboard A-A Space Database Document Repository DEr «Clip & Tag» + A-A Space Definition Classify and export clips Edit A-A Space elements
6. MD Social Frontend A4 Storyboard SNA Dashboard A-A Space Database Document Repository DEr SNA Analysis Export A-A Space Analyze A-A Space
7. MD Social Frontend A4 Storyboard SNA Dashboard A-A Space Database Document Repository DEr Narrative Analysis (1) Read/write narratives Create storyboards
8. MD Social Frontend A4 Storyboard SNA Dashboard A-A Space Database Document Repository DEr Narrative Analysis (2) Read/write narratives Create storyboards Link to clips Map to A-A Space elements
9. A4 a Narrative Modeling Language
10. The language objectives • Extract a «narrative frame» (cast + plot?) from a natural language story (or other narrative expression). • Visualize objects and relationships in a graphical way to allow the identification of patterns (similar narrative structures, generalization of narrative dynamics) • Supply a high level representation that «pins» underlaying DataBase objects and allow a navigation to objects and related documents
11. The language features • Is formal – Syntax constraints force a structured expression • Must be simple – Easy to learn, easy to remember • Should have enough expressive power – Easy to «read», easy to «write» • Intergrate with natural language – Leave part of the description «inside» the objects to give flexibility in description
12. The four «A»’s AGENTS ARTIFACTS ATTRIBUTIONS ACTIONS
13. Agents By "agent", we mean any collection of people that jointly engages in economic activity. Individuals are agents (we generally refer to them as “actors”) and so are firms -- as are the marketing group assigned to a particular product in a firm, a team of researchers working together to develop a new product, or an industry-level trade association. [Lane-Maxfield – “Foresight, Complexity and Strategy”] ” An Individual Agent A Group Agent
14. Artifacts By "artifact", we mean any object or service around which economic activity is organized -- in particular, objects and services designed, produced and exchanged by economic agents. And by "object", we mean not only cars, movies and telephones, but software systems, architectural blueprints and financial instruments as well. [Lane-Maxfield – “Foresight, Complexity and Strategy”] ” An Artifact
15. Relationships A relationship is a directed link from a source to a destination. Both, source and destination, can be Agent or Artifact.
16. Relationship examples « There is a group called X and two individuals, A and B. B is the father of A. B is also the chief of X and A is a member of it. A owns an object called Y, that is a commercial competitor of a similar object Z.»
17. Attributions An “attribution” is an interpretation of meaning by an agent to itself, to another agent or to an artifact. An agent has meaning in so far as its actions can be interpreted coherently in terms of an identity: that is, the functions towards which the agent’s actions are directed and the “character” that informs the ways in which these actions are carried out. An artifact’s meaning concerns the way in which agents use it. [Lane-Maxfield – “Foresight, Complexity and Strategy”] ” An Attribution A Self-Attribution
18. Attribution usage « Agent A attributes the property * to himself » « In this context Artifact X is considered to have the property * » « Agent A attributes the property * to Artifact X »
19. Actions The first three A’s define an «Agent/Artifact Space», fundamentally modeling a static view. In a narrative context a fourth element is needed to represent the dynamic view. So we introduced Actions (… what else Agents are made for?). An Action
20. Action usage « The action * ‘happens’ to Artifact X » « Agent A makes * to Artifact X » « Agent A tells * to Agent B » Communicative acts are represented as Actions
21. Lifecycle Elements (Transformations) A Creation A Termination In the dynamic view we need to describe the lifecycle events of start and end. This elements are attached to static objects (Agents / Artifacts / Attributions) to define when they enter or exit the narrative context. NB: only explicit (meaningful) start/end events are modeled.
22. Transformation usage « In this scene the production of X is discontinued. » «A begins in this scene to attribute M to X »
23. Narrative Strucure, Scenes, Diagrams Scene 2 Scene 1 Narrative Structure Diagram 1-1 Diagram 2-1 Diagram 2-2 Actions and transformations Only relevant elements are represented
24. The cast • The cast of agents, artifacts and attributions for any scene is a subset of the narrative structure cast. • Each scene has its own actions. • Each diagram shows a subset of elements from the scene. Narrative Structure Cast Scene Cast + Scene Actions Diagram Cast + Diagram Actions
25. Narrative structure mapping « There is a group called X and two individuals, A and B. B is the father of A. B is also the chief of X and A is a member of it. A owns an object called Y, that is a commercial competitor of a similar object Z.» A = Alexia B = Bartholomeus X = Dragon’s Empire Y = Golden Fields County Z = Magic Apple Farmland A = Alice Smith B = Bob Smith X = the Smith’s family Y = iPad Z = Samsung Notes A = Arnold Karabekian II B = Baxter Karabekian X = ACME Corp. Y = Far-east stocks Z = Startup control share
26. The Storyboard Tool The storyboard of Green Europe narrative
33. Extracting patterns The storyboard of Betrayal Archetype narrative