#NFLeverywhere

https://vimeo.com/98972025

Transcript

2. &
3. & Visa / NFL 
 Twitter Campaign Strategy Proposal 4-21-14
4. • Campaign Objective Proposal Agenda • Campaign Strategy Overview • Idea 1: Sports Influencer • Idea 2: Vine Influencer • Summary
6. Objective: Get NFL fans to engage with Visa.
7. How? By getting NFL fans closer to the game. Objective: Get NFL fans to engage with Visa.
8. Here’s how: CAMPAIGN OVERVIEW + #everywhere existing brand identity / values NFL fans’ interests / passions = NFL
 everywhere
9. Here’s how: CAMPAIGN OVERVIEW + = NFL
 everywhere Visa will bring the NFL everywhere to fans: from engaging and unique content to new perspectives. #everywhere existing brand identity / values NFL fans’ interests / passions
10. Here’s how: Sports Influencer Strategy 1 Vine Influencer Strategy 2 IDEAS
11. Sports Influencer Strategy 1 Here’s how: Idea 1 Using Visa–NFL athlete relationships, Visa will promote unique athlete content that brings fans closer to the game.
13. From family fun to strategy play-by-plays, Visa’s value as knowledge-holder will be reinforced by spotlighting unique content for NFL fans.
14. Vine Influencer Strategy 2 Additionally, fans will be able to Tweet in exactly what they want to see at the game to help steer the real-time content. Twitter and Visa will partner with Vine Influencer Ian Padgham to create custom 6-second NFL Vine content. Here’s how: Idea 2
15. Meet
 Ian Padgham • Vine Influencer • Successful partnerships in the past
16. The Vine content will bring fans closer to the game through engaging videos that celebrate football and its heroes. Ian Padgham: Vine Examples
17. Additionally, Visa and Twitter will offer NFL fans their own unique perspectives. Fans will be able to Tweet in exactly what they want to see at the game to help steer the real-time content.
18. In real-time, a Vine is created showing fan- requested content. The Vine content will bring fans closer to the games by providing unique angles and access points at the stadium.
20. Visa and Twitter will enhance 
 fans’ NFL experience and get 
 fans everywhere closer to the game.
22. Thank You.