Allstate Multiculti

Transcript

1. Allstate Multicultural Tactics Proposal PROPERTY OF ANSWERSMEDIA, 2014
2. Agenda Proposal overview OUR EXPERIENCE 1 YOUR NEEDS 2 •  2014 goals THE IDEA 3 THE CONCEPTS 4 •  Mi Allstate. Mi agente. •  Allstate All-stars •  State of the Agent WHY IT MATTERS 5 •  Review THANK YOU 6 •  Multicultural & Tactical •  What we propose •  How it works PROPERTY OF ANSWERSMEDIA, 2014
3. our EXPERIENCE PROPERTY OF ANSWERSMEDIA, 2014
4. Our Experience Multicultural & Tactical PROPERTY OF ANSWERSMEDIA, 2014
5. your NEEDS PROPERTY OF ANSWERSMEDIA, 2014
6. DRIVE TRAFFIC TO MIAALLSTATE.COM AND MOBILE SITE Your Needs 2014 goals ALLSTATE MULTICULTURAL is looking to: SPOTLIGHT MULTICULTURAL AGENTS UP FACEBOOK PRESENCE TARGET SSLO COMMUNITY PROPERTY OF ANSWERSMEDIA, 2014
7. the IDEA PROPERTY OF ANSWERSMEDIA, 2014
8. What we propose: Allstate Agent Video Contest The Idea 50,000   SOY ALLSTATE   CREATE A VIDEO UPLOAD & SHARE VIA FACEBOOK VOTE ON THE MICROSITE WIN PRIZES A promotional contest that invites Allstate agents to create a video detailing why they or someone they know that should be (Multicultural) Allstate Agent of the Year—create, upload, share and gather votes in order to win a chance to be featured in a commercial. ALLSTATE AGENT VIDEO CONTEST PROPERTY OF ANSWERSMEDIA, 2014
9. How it works: Allstate Agent Video Contest The Idea Users will create their profile and upload their video to a promotional microsite by entering their info and a unique identifier, such as Agent ID CREATE A VIDEO In order to get votes, participants will promote their video and share it with their friends and family. VOTE ON THE MICROSITE Grand prize winner will star in a commercial shot on location in the agent’s community. The spot will be loaded to their profile on agents.allstate.com and also featured on the home page of miallstate.com. WIN PRIZES PROPERTY OF ANSWERSMEDIA, 2014
10. How it works: Allstate Agent Video Contest The Idea To spread the word, AnswersMedia will create a call to entry video giving all the information about the contest and provide details on how to enter. This entry video will live on miaallstate.com, Facebook and other social media channels. SPREADIN’ THE WORD PROPERTY OF ANSWERSMEDIA, 2014
11. the CONCEPTS PROPERTY OF ANSWERSMEDIA, 2014
12. Mi Allstate. Mi agente The Concepts PROPERTY OF ANSWERSMEDIA, 2014
13. Mi Allstate. Mi agente. Mi Allstate. Mi agente. Tu seguro familiar. Family is always there for you—so are we. That makes us all one big familia. Since there’s no calendar-official Agent’s Day (yet), we figured a chance to show the world just what it means to be an Allstate agent would do just fine. Create a video showing how you go the extra mile, from not just being an insurance agent, but to being part of the community and family. The Concepts PROPERTY OF ANSWERSMEDIA, 2014
14. Allstate All-stars The Concepts PROPERTY OF ANSWERSMEDIA, 2014
15. Allstate All-stars Allstate All-stars Super-Agentes de tu comunidad All agents are stars, but it’s time to recognize the All-stars of the community, the Super-Agentes: part futbolista, part roquero, all heart—you know the type. If you got it, flaunt it. If you know one, give ‘em props! No matter how hard your world gets rocked, you, as an Allstate All-star and SuperAgente, are there to save the day. This campaign can occur annually with each year’s winner being added to the All-star Hall of Fame. The Concepts PROPERTY OF ANSWERSMEDIA, 2014
16. State of the Agent The Concepts PROPERTY OF ANSWERSMEDIA, 2014
17. State of the Agent State of the Agent Address the people. Insure the people. In some shape or form, agents are addressing people on a 24/7 basis—from their predicaments, to helping them prepare for the wonderful milestones in their lives…Now it’s time to let the whole community know—agents, get behind that podium and share your (All)state with the world! Agents will create campaign videos, slogans and share photos to highlight their commitment to their community. The Concepts PROPERTY OF ANSWERSMEDIA, 2014
18. why IT MATTERS PROPERTY OF ANSWERSMEDIA, 2014
19. will: THE ALLSTATE AGENT VIDEO CONTEST SPOTLIGHT MULTICULTURAL AGENTS UP FACEBOOK PRESENCE TARGET SSLO COMMUNITY Why it matters Reason to believe DRIVE TRAFFIC TO MIAALLSTATE.COM AND MOBILE SITE PROPERTY OF ANSWERSMEDIA, 2014
20. Thank you! PROPERTY OF ANSWERSMEDIA, 2014