The Convergence of AI and UX: Transforming User Engagement and SEO Strategies

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2. WHY UX AND SEO NEED AI THE DISCONNECT BETWEEN UX & SEO @itasohaa #brightonSEO
3. PAGE 3 TRADITIONALLY, THESE DISCIPLINES OPERATE IN SILOS, MISSING OPPORTUNITIES TO COLLABORATE FOR MUTUAL BENEFIT @itasohaa #brightonSEO
4. PAGE 4 THE AI BRIDGE AI enables data-driven insights that align user needs with search engine requirements, creating a seamless connection @itasohaa #brightonSEO
5. PAGE 5 WHAT I WISH AI DOES NOT REPLACE CREATIVITY; IT IMPROVES IT. IT IS A TOOL TO AMPLIFY HUMAN EXPERTISE I KNEW IF YOU’VE EVER FELT OVERWHELMED BY DATA OR DISCONNECTED FROM YOUR USERS … 5 YEARS AGO … AI OFFERS CLARITY AND ACTIONABLE INSIGHTS SKATE CLUB @itasohaa #brightonSEO
6. PAGE 6 WHAT AI CAN DO FOR UX & SEO @itasohaa #brightonSEO
7. PAGE 7 HYPER PERSONALIZATION WITH AI Optimizely for personalized user experiences @itasohaa #brightonSEO
8. PAGE 8 PREDICTIVE UX DESIGN PREDICTIVE ANALYTICS IN UX DESIGN @itasohaa #brightonSEO
9. PAGE 9 @itasohaa #brightonSEO
10. PAGE 10 STREAMLINED NAVIGATION & ACCESSIBILITY STREAMLINED NAVIGATION WITH AI @itasohaa #brightonSEO
11. PAGE 11 KEY TAKEAWAY BY INTEGRATING A WELL-DESIGNED CHATBOT AT KEY FRICTION POINTS WE HELPED USERS FEEL SUPPORTED AND CONFIDENT, TURNING A FRUSTRATING TASK INTO A GUIDED EXPERIENCE @itasohaa #brightonSEO
12. REAL RESULTS: CASE STUDY @itasohaa #brightonSEO
13. PAGE 13 💡 Actionable Insight: “Start small—improve one critical user journey with AI tools. Iterate fast based on data, not assumptions.” @itasohaa #brightonSEO
14. PAGE 14 HOW TO GET STARTED THREE TOOLS TO START WITH 1. CHATGPT FOR CONTENT OPTIMIZATION 2. HOTJAR AI FOR BEHAVIORAL INSIGHTS 3. SEMrush FOR AI-DRIVEN KEYWORD STRATEGIES “Start with one tool, one insight, one change—and build momentum from there.” @itasohaa #brightonSEO
15. PAGE 15 WHAT’S NEXT IN AI FOR UX AND SEO @itasohaa #brightonSEO
16. AI IS HERE TO SUPPORT - NOT REPLACE - YOUR EXPERTISE. START SMALL BUT START NOW. @itasohaa #brightonSEO
17. PAGE 17 THANK YOU