The Relevance of UX for Conversion and Monetisation

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1. The Relevance of UX for Conversion and Monetization Itasoha Akhibi Equator Speakerdeck.com/itasoha-akhibi www.linkedin.com/in/itasoha-akhibi/ @itasohaa
2. HAVE YOU EVER WONDERED… @itasohaa #brightonSEO
3. A WORLD WITHOUT UX WILL SUCK!!! @itasohaa #brightonSEO Source: Spiralytics
4. @itasohaa #brightonSEO 70% OF E-COMMERCE CUSTOMERS ABANDON THEIR PURCHASE DUE TO POOR UX
5. 88% OF ONLINE CUSTOMERS ARE LESS LIKELY TO RETURN TO A WEBSITE AFTER A BAD USER itasohaa
6. Source: Spiralytics 70% OF ONLINE BUSINESSES FAIL DUE TO BAD UX @itasohaa #brightonSEO
7. THE AVENGERS OF UX @itasohaa #brightonSEO
8. @itasohaa #brightonSEO • DISCOVER • EXPLORE • TEST • LISTEN
9. @itasohaa #brightonSEO • IMPROVED SEO FROM SEMANTICS HTML • OPPORTUNITIES TO REACH MORE USERS ON MORE DEVICES/SETTINGS/ ENVIRONMENT
10. @itasohaa #brightonSEO • IMPROVED USER EXPERIENCE • BETTER SEO RANKINGS • INCREASED CONVERSION AND REVENUE • MOBILE OPTIMIZATION
11. WHAT IS THE UX-CONVERSION FUNNEL? @itasohaa #brightonSEO
12. @itasohaa #brightonSEO RESEARCH ANALYZE TEST HYPOTHESIS DEVELOP
13. UX TECHNIQUES FOR OPTIMIZING CONVERSION @itasohaa #brightonSEO
14. A/B TESTING @itasohaa #brightonSEO
15. SIMPLIFIED NAVIGATION @itasohaa #brightonSEO
16. LEVERAGE SOCIAL PROOF @itasohaa #brightonSEO
17. PRIVATE HEALTHCARE COMPANY @itasohaa #brightonSEO
18. @itasohaa #brightonSEO A/B TEST VARIATION 1 +82% CONCLUSIVE INCREASE IN CLICK THROUGH RATE
19. @itasohaa #brightonSEO CONCLUSIVE INCREASE IN START CONSULTATION CLICKS A/B TEST VARIATION 1 +38.7%
20. LUXURY GOODS AND SERVICES @itasohaa #brightonSEO +73.9% CONCLUSIVE INCREASE IN ENGAGEMENT WITH REORDER NAVIGATION CTAS 97.8% STATISTICAL SIGNIFICANCE
21. FAST MOVING CONSUMER GOODS @itasohaa #brightonSEO A/B TEST VARIATION 1 +208.5% CONCLUSIVE INCREASE IN PDP PROGRESSION 98.6% STATISTICAL SIGNIFICANCE
22. WHEN TO A/B TEST vs “JUST SHIP IT” @itasohaa #brightonSEO
24. UX AS A MONETIZATION STRATEGY @itasohaa #brightonSEO
25. @itasohaa #brightonSEO
26. INSURANCE COMPANY @itasohaa #brightonSEO
27. @itasohaa #brightonSEO RESULT: TRACKING 1.25M, EXCEEDING THE 1.06M TARGET WITH PROJECTIONS AT 2.5M OBJECTIVE: COMMUNICATE DIFFERENCES BETWEEN PRODUCTS AND PROVIDE CONTEXT
28. FAST MOVING CONSUMER GOODS @itasohaa #brightonSEO RESULTS: 30% INCREASE IN CONVERSION RATE £14,450,000 PROJECTED INCREMENTAL REVENUE OBJECTIVE: OPTIMIZE CHECKOUT EXPERIENCE TO REDUCE CART ABANDONMENT.
29. DIGITAL BANKING @itasohaa #brightonSEO +£108,000 IN ANNUAL RISK MITIGATION DUE TO PRODUCT VALIDATION RESEARCH.
30. HERE’S SOME MORE… @itasohaa #brightonSEO COMPANY UX IMPROVEMENT RESULTS E-commerce Site A Improved Navigation & Checkout Process 30% Increase in Conversion App B Improved Onboarding Experience £350,000 Revenue Boost Software Company C Mobile Optimization 50% Uplift in User Engagement
31. HOW CAN WE MAXIMIZE REVENUE THROUGH UX? @itasohaa #brightonSEO
32. SIMPLIFY THE USER JOURNEY @itasohaa #brightonSEO
33. PERSONALIZATION @itasohaa #brightonSEO
34. OPTIMIZE FOR MOBILE @itasohaa #brightonSEO
35. A/B TESTING AND ITERATION @itasohaa #brightonSEO
36. LET’S TALK METRICS • CONVERSION RATE @itasohaa #brightonSEO
37. LET’S TALK METRICS • CONVERSION RATE • BOUNCE RATE @itasohaa #brightonSEO
38. LET’S TALK METRICS • CONVERSION RATE • BOUNCE RATE • CLICK THROUGH RATE @itasohaa #brightonSEO
39. LET’S TALK METRICS • CONVERSION RATE • BOUNCE RATE • CLICK THROUGH RATE • AVERAGE ORDER VALUE @itasohaa #brightonSEO
40. LET’S TALK METRICS • CONVERSION RATE • BOUNCE RATE • CLICK THROUGH RATE • AVERAGE ORDER VALUE • CUSTOMER LIFETIME VALUE @itasohaa #brightonSEO
41. WHAT DOES BEST PRACTICE LOOK LIKE? @itasohaa #brightonSEO
42. @itasohaa #brightonSEO USER UNDERSTANDING CONDUCT USER RESEARCH TO DEFINE AND UNDERSTAND YOUR TARGET AUDIENCE.
43. @itasohaa #brightonSEO DESIGN AND USABILITY PRIORITIZE INTUITIVE NAVIGATION AND ACCESSIBILITY
44. @itasohaa #brightonSEO FUNCTIONALITY KEEP LOAD TIMES AS LOW AS POSSIBLE, OPTIMIZE BACKEND PROCESSES IF NECESSARY
45. @itasohaa #brightonSEO CONVERSION OPTIMIZATION STREAMLINE THE CONVERSION PATHS TO MINIMIZE STEPS AND REDUCE FRICTION
46. @itasohaa #brightonSEO ACCESSIBILITY AND INCLUSION ENSURE YOUR DESIGN COMPLIES WITH THE WEB CONTENT ACCESSIBILITY GUIDELINES
47. @itasohaa #brightonSEO ANALYTICS AND PERFORMANCE REGULARLY REVIEW PERFORMANCE DATA TO IDENTIFY TRENDS, SUCCESSES, AND AREAS OF IMPROVEMENT
48. @itasohaa #brightonSEO FEEDBACK AND ITERATION ESTABLISH MECHANISMS FOR COLLECTING AND ANALYSING USER FEEDBACK CONTINUOUSLY
49. THANK YOU 49