Neosperience People Analytics Pitch

This presentation showcases the People Analytics solution of Neosperience in a pitch format.

Transcript

1. www.neosperience.com | blog.neosperience.com | info@neosperience.com Neosperience Empathy In Technology People Analytics – Deep insight in the physical world
2. Who are we? Neosperience Lab is a research laboratory startup controlled by Neosperience R&D in Digital Customer Experience (DCX) tech Help brands to understand and engage their clients better Data science team of 4 with diversified specializations and academic background (2 PhD, 1 MsC, 1 intern) Luca Bianchi, PhD Janos Tolgyesi, MsC Alessandro Bitetto, PhD Luca Contini, intern
3. The Problem Retail managers know little about customers’ behavior and preferences IR person counters, sales statistics and personnel briefing are unreliable Store layout and planograms are based on subjective intuitions Competition with online stores that have much richer metrics
4. The Solution Analyze people’s position, trajectories and actions Create insights that can trigger real time as well as offline actions (eg. customer assistance or change store layout) Bring the power of web analytics to physical environments Analyze the causes of customer churn in retail shops
5. How we do it? Custom made (IoT) smart cameras streaming the video to archive service GDPR Compliance with Face Obfuscation Person detection, pose estimation, re-identification and people tracking with deep neural networks
6. When we do it? June 2018 Research kick-off, start prototype building August 2018 Found 1st client for PoC: a cosmetic retail network December 2018 Start of PoC in 3 stores in Milan, cover Christmas March 2019 End of PoC: 240k min video (1TB), 70m frames 350m detections 20GB database April 2019 Start building v2 with smart cameras Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun
7. The Results Found hot spots in the retail shop Measured relative popularity of the areas Synthesized typical trajectories Identified peak times of visits
8. Market size and Clients E-commerce continues to drain clients from retail shops Amazon aims to open around 3000 Go grocery stores by 2021 This is the last moment for retailers to transform their shop into a smart system If traditional retails want to survive they should understand better their clients’ needs
9. Empathy in technology