RoomBounce_Deck.pdf

Transcript

1. Part 1: Concept & Vision
2. Our goal is to enhance the way people communicate & consume content online. We want to make live video a part of everyday life. We will do this by creating an experience that is beautiful, simple, and user-friendly.
3. RoomBounce • RoomBounce is a live video network based around your interests. • RoomBounce is dynamic. It changes depending on how you use it. • RoomBounce is live. From live streaming to the BounceChat, everything is happening now.
4. “It’s like Skype meetsTwitter” • Live video lets you create and share new experiences with people no matter where they are in the world. • BounceChat is the messaging platform that connects everything together. With it, you can chat with people in your room, or instant message friends and followers in different rooms. • "Bounce" sends you to a random public room. Now you can quickly find new content and meet new people.
5. User Interface • 3 Basic Room Layouts: • BounceCast - One main stream is ideal for broadcasting. • DualCast - Two main streams is ideal for collaboration. • MultiCast - Four streams is ideal for groups . • Create public and private rooms. • Public rooms are organized around your interests. • Sign in through facebook connect. • “Add-Ons” define new room types. Each room type has a broad purpose and works for all 3 layout types.
6. BounceChat • BounceChat is the messaging platform that connects everything together. It allows you to talk with friends and followers across all the rooms. • The BounceChat behaves like a normal chat room until you enter an “Action”. • Actions allow you to control the BounceChat. • @username - Send a private msg to a user across rooms. • @followers - Send a msg to all of your online followers. • @bounce - Send you to random room. • @facebook - Push msg to facebook status. • @twitter - Push msg to twitter status.
7. BounceCast • Concerts & Performances - Bands, Dj’s, celebrities, and comedians can instantly perform to live audiences. • Social TV - Users can collaboratively enjoy streaming tv shows / movies / sporting events. • Social Shopping - A sales add-on would allow brands to collect payments directly from their live video stream and customers to participate in live social buying. • Social Education - Q & A add-on would allow users to ask room creators questions & receive answers. When you’re done, there is a button to send a transcript of all Q & A’s to your email. One main stream is ideal for rooms with a single focus.
8. DualCast • Collaborative Meetings - Quickly create a room and arrange meetings. • Debates - Live polling will enable users to have debates and speakers to receive live feedback. • Interviews - Quickly conduct public or private video interviews. • Commentating & News - Broadcast live commentary on the latest news & stream content to review / talk about. • 1 on 1 Games - Rap freestyle, dance battles, speed dating, jam sessions, xbox screen casts. Two streams are best for collaboration.
9. MultiCast • Talk Shows • Group Meetings • Team Debates • Team Social Gaming • Holidays & Family Reunions Four streams are best for groups where all the users are equally important.
10. Following & Followers Users & brands can grow a recurring following for their live video streams. As a broadcaster, this allows you to bring back users who enjoyed your content anytime you start a new stream. As a spectator, it allows you to quickly self curate the content you are exposed to. Rooms can go viral within RoomBounce when users share interesting room links to all of their followers.
11. Add-Ons The difference between a room for meetings and one for concerts is the add-on. Each room “type” is created by adding an add-on to one of the 3 basic layouts. Add-on’s are controlled by users through the BounceChat. To create an entirely new user experience, we only need to build a single add-on.
12. Part 2: Business
13. ✓ BounceWall - Users can offer services & collect payments for entry into a room. RoomBounce will take a percentage of all entrance fees. • Social TV - In exchange for a small fixed price, users can watch a new episode of their favorite tv show / movie / live sports event with hundreds of other people who share a common interest in that show. (Collaborative Consumption) • Concerts & Performances - Performers can choose to charge and collect payments for entry into their online shows. • Tutors & Classes - Users can receive live help, and tutors can make supplemental income by live streaming services. • Consulting - Doctors, lawyers, therapists, and business specialists will be able to find new clients & charge for live consultations. ✓ Social Shopping - Brands can sell their products to consumers through a live video sales room. A sales add-on would enable one click payout via Paypal or credit card. • Brands receive real time product feedback. • Products can be virally shared via BounceChat to users in any room across RoomBounce. • @Followers enables brands to quickly leverage large numbers of users to their live sales room. Monetization Our goal with monetization is to enhance user experience, not dilute it.
14. Market Size & Growth Potential ✓ B2C ECommerce - $142 billion market in US. • Addressable Market - $26 billion worth of clothes sold online represented ~13% of the domestic market. Forrester Research estimates that US online retail industry will be worth $279 billion in 2015. • 72% of women look for apparel online. We will offer them something they’ve never been able to have before. Live video shopping. ✓ Online Training - Market growth estimates are from $678MM in 2009 to $1.6b in 2014 at a compound annual rate of 11.5 percent. • Online Tutoring - $132MM spent in online tutoring by american parents in 2010. • 1.9 million students in K-12 schools use online tutoring services. ✓ Roombounce will introduce several new markets by giving people with talent and expertise a new way to monetize their skills. Some of these markets include live video performances (musicians, comedians, actors) as well as live video consultations from professionals like doctors, lawyers, and therapists.
15. Customer Acquisition Strategy • Niche Marketing: Allows us to market directly to an individuals interests. • We will create rooms based on high traffic interests/keywords and populate them with StumbleUpon Advertising. • Ex. Create a cooking room and plant 2 active seed users. StumbleUpon Ads targeted for users with “cooking” as a tagged interest. Repeat simultaneously with multiple high traffic niches. • Partner with talent & celebrities to put on live shows. They will leverage their following to initially populate the room, and we will use paid advertisements to accelerate room growth. • Viral / Referral: Users will be cleverly incentivized to share the room they are in with friends through twitter and facebook. • Strategic partnerships for the launch of new add-ons.
16. Competition • Streaming Video - Justin.tv, Airtime, LiveStream, Stickam, ShortForm, SpreeCast, Google Hangouts. • Opportunity: UI is too complex and noisy for average users to pick up and use instantly. • Opportunity: All of these are missing key functionality to connect different rooms / streams / channels together. Users can’t interact across the platform. • Opportunity: Users cannot directly monetize their live broadcasts. • Communication - Skype, Twitter • Each new room type will have unique niche specific competition.
17. Cutting Edge Tech • BounceChat is built using the newest and most advanced technology available; Node.Js and WebSocket with Socket.io. WebSocket “Provides a method to push messages from client to server efficiently and with a simple syntax.” and Socket.io “detects and decides if the connection will be established with WebSocket, AJAX long polling, Flash, etc.,” giving us the most advanced and efficient cross platform chat client that current technology supports. • Cloud Servers - Allows us to deploy more resources on demand. • Our streaming technology is based on Adobe® Flash® Media Server 4.5 software, which “delivers media to multiple platforms — including Apple iOS devices — with a choice of powerful protocols that can save significant bandwidth costs and lighten network load. Encode once and deliver across platforms with on-demand media packaging. Deliver exceptional media experiences with protected delivery and real-time encryption for your high-quality content”. • P2P Protocol in Flash Player 10.1 will drastically lower bandwidth costs, making live streaming significantly more resource efficient than before.
18. Intellectual Property • BounceChat has several different components combined into one object, much like a “universal remote”. It functions first like a normal room chat, displaying messages from users in your room. It also works cross platform, allowing you to private message friends who are in different rooms without needing to open a new chat window or navigate to their room. The BounceChat also allows you to control parts of the RoomBounce website; including navigation (@bounce), add-ons, and thumbnail videos.
19. Milestones, Money & Proceeds Beta Milestone: February 10th, 2011 Angel Round: $500K in convertible debt with a 20% conversion premium. Key hires: Flash Engineer (1), PhP Engineer (1), Designer (1/2) Infrastructure Costs: Beta: Free with OpenTok Streaming API We are building our own P2P streaming solution alongside OpenTok and will transfer over as we test and scale with beta users. Infrastructure costs will account for a large portion of our total expenses. (12 Month Runway)
20. Co-Founder & CEO Self taught in affiliate marketing, initially as a publisher, then an advertiser, at age 14. Developed several profitable affiliate campaigns, later sharing the methods and techniques online for free. Founded Nova Corp, an internet marketing & web development consulting company. Founded and grew GoDonor.org to over 75 charities and 100 publishers. Direct admit to Kelley Business School at Indiana University and varsity track athlete (sprinter). Julian Sarokin
21. Co-Founder & CTO Began developing for NuOrbit Media in 8th grade. Earned B.S in Computer Information Technology in 2007 from Purdue’s prestigious technology department. Emmy nominated for his work on ESPN’s “Mayne Street”. Built the NFL and NBA mock draft machines in use since 2008. Previously director of software development at Stormfront Productions. Side project SoSimpull.com gets 400k page views a month. Specialties include developing new technologies for web and mobile applications and is proficient in Cold Fusion, JAVA, XML, JavaScript, SQL, C#, C++, PHP, and JQuery. Aaron Ho
22. Join us. RoomBounce is Beautiful, Simple, and User-Friendly. We are going to make live video a part of everyday life.
23. http://TinyUrl.com/RoomBounce Julian@RoomBounce.com