Jump on the next curve AQDFL 71th edition v2en

509dc3c8ba5b34a90874350c5a489890?s=47 Jean-Marc De Jonghe
August 18, 2018
52

Jump on the next curve AQDFL 71th edition v2en

Change is today a continuous process, it is no longer a sequence of rare and punctual phenomena. Nothing escapes: Technology, your market, your customers, your competitors, your employees, etc.

To survive and succeed, your business need to adapt, learn, innovate and transform itself continuously. It will have to become "agile" from left to right, from top to bottom.

And to succeed in this transformation, the most important of all changes will likely be the evolution of your own leadership style and your ability to learn new skills.

This presentation is a sharing of experiences and discoveries I made during the titanic transformation of La Presse and the creation of the revolutionary La Presse + application.

Presentation made in August 2018 in La Malbaie as part of the 71st edition of the AQDFL conference

509dc3c8ba5b34a90874350c5a489890?s=128

Jean-Marc De Jonghe

August 18, 2018
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Transcript

  1. SAUTEZ SUR LA PROCHAINE COURBE JUMP ON THE NEXT CURVE

    JEAN-MARC DE JONGHE VP DIGITAL PRODUCTS, LA PRESSE AQDFL 2018 71TH EDITION
  2. Introduction 0

  3. 133 years! Established october 20th 1884…

  4. None
  5. 2010: What are we doing wrong? 5

  6. None
  7. P r e s e n t C u r

    v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h I n n o v a t i o n C u r v e
  8. None
  9. None
  10. None
  11. L A P R E S S E + A

    P R I L 2 0 1 6 +1 Million Downloads on iOS & Android
  12. L A P R E S S E + 5

    Y E A R S L A T E R 22 000+ ratings on the App Store 4.79/5
  13. 50 000 100 000 150 000 200 000 250 000

    300 000 Aug-13 Mar-14 Nov-14 Jul-15 Jul-16 Jul-17 Auj. 213,000 print copies at launch 275,000 
 daily unique devices 400,000
 weekly unique devices Still 300 new downloads everyday ! L A P R E S S E + D A I L Y U N I Q U E D E V I C E S
  14. Texte d’introduction 14 0 15 30 45 60 Average time

    per device per day - La Presse+ WEEK DAYS SATURDAY SUNDAY 40
 MINUTES 52
 MINUTES 50
 MINUTES Mins L A P R E S S E + E N G A G E M E N T
  15. A F U L L O R G A N

    I Z A T I O N T R A N S F O R M A T I O N
  16. A F U L L O R G A N

    I Z A T I O N T R A N S F O R M A T I O N
  17. W H A T P E O P L E

    T H I N K W H A T R E A L L Y H A P P E N E D
  18. Ideas are common, ideas are easy Ideas are cheap Execution

    is all that matters It takes a team to make it real -Casey Neistat, Chris Sacca, John Doerr, George R. R. Martin
  19. None
  20. idea something
 real Our focus should be here

  21. 5 learnings to inspire you 1. Will before skills 2.

    To innovate you need to be a beginner again and again 3. Avoid control, embrace context 4. Stop trying to imagine the perfect idea, discover it! 5. Getting started is to quit talking and begin doing!
  22. 1Will
 before skills

  23. - M O H A M E D A L

    I « Champions aren’t made in gyms. Champions are made from something they have deep inside them : a desire, a dream, a vision.
 They have to have
 the skill, and the will. But the will must be stronger than the skill.»
  24. 1963 1982 1984* 1978 1996 2006 2007 2015 2010 2000

  25. 1963 2015

  26. Pace of change is accelerating

  27. None
  28. C H A N G E I S N O

    W T R U L Y A C O N S T A N T P R O C E S S , N O T A N E V E N T
  29. The career of our parents

  30. Our carreers Plus de changements Disruption

  31. « Disruptive innovation is a breakthrough innovation, as opposed to

    incremental innovation, which merely optimizes the existing» Source: Jean-Marie Dru, 15 approches disruptives de l’innovation" (Ed. Pearson) Disruption
  32. Disruption

  33. Consequences ? Disruption

  34. Five years from now, over one- third of skills (35%)

    that are considered important in today’s workforce will have changed Source: World Economic Forum, Jan 2016 Disruption
  35. None
  36. « Technology is transforming organizations, skills needs are changing rapidly

    and we know companies cannot find the talent they need. People with in-demand skills who can continually learn and adapt can call the shots. » Source: Skills Revolution 2.0 - ManpowerGroup We are in the midst of a Skills Revolution
  37. It’s an attitude ! An amazing opportunity if you have

    the will !
  38. Unicorns No thank you ! When recruiting or building your

    team S K I L L S W I L L
  39. Unicorns No thank you ! Soft Skills Hard Skills S

    K I L L S W I L L When recruiting or building your team
  40. Unicorns No thank you ! Soft Skills Hard Skills S

    K I L L S W I L L When recruiting or building your team
  41. Unicorns No thank you ! Soft Skills Hard Skills S

    K I L L S W I L L When recruiting or building your team
  42. With time
 Relevant With time
 Obsolete S K I L

    L S W I L L Soft Skills Hard Skills When recruiting or building your team
  43. - P E T E R D R U C

    K E R « The only skill that will be important in the 21st century is the skill of learning new skills. Everything else will become obsolete over time.. »
  44. 2To innovate you need to be a beginner again and

    again
  45. - M A H A T M A G A

    N D H I « You must be the change you wish to see in the world. »
  46. Pace of change is accelerating

  47. P r e s e n t C u r

    v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
  48. P r e s e n t C u r

    v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h STAY THE MASTER AND BECOME OBSOLETE
  49. P r e s e n t C u r

    v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h STAY THE MASTER AND BECOME OBSOLETE
  50. P r e s e n t C u r

    v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h BEGINNER'S VALLEY STAY THE MASTER AND BECOME OBSOLETE
  51. If you want to stay relevant,
 the beginner’s valley is

    a must
  52. Learning is escalating an S-curve Mastery Time COMPETENCE

  53. Learning is escalating an S-curve Mastery Time COMPETENCE Confidence Jedi

    Beginner Padawan Comfort zone Anakin Master Yoda
  54. Master 0 Confidence Master 0 Confidence SET OF COMPETENCES A

    SET OF COMPETENCES A To disrupt yourself… go ahead, jump ! Comfort zone
  55. Master 0 Confidence Master 0 Confidence SET OF COMPETENCES A

    SET OF COMPETENCES A To disrupt yourself… go ahead, jump ! Comfort zone Always look like a step backward !
  56. Master 0 Confidence Master 0 Confidence SET OF COMPETENCES A

    SET OF COMPETENCES A To disrupt yourself… go ahead, jump ! Comfort zone The beginner’s valley
  57. Hello, my name is Jean-Marc
 I was a complete control

    freak
 and master of all our business processes
  58. Mr. « Been there, done that ! » Not like

    this, let me show you how…
  59. Translation: master Jedi of knowing all the solutions
 of our

    past problems
  60. Not useful at all if you want to innovate and

    solve new problems Yesterday Tomorrow
  61. None
  62. I’m the boss therefore I decide Big volume of decision

    to make Bottleneck Delivered value
  63. I had no choice but to learn to disrupt myself

  64. My first « paradigm shift » ? from creator curator

    to
  65. Everything is about
 my ideas Mon 1er « paradigm shift

    » ? Identifying and being the protector of
 the best ideas Creator Curator to
  66. Change of posture facing my teams

  67. Change of posture facing my teams They are the pros

    They are closer to the problems They have great ideas They are in the best position
 to find the solutions I am in the best position
 to be the curator
  68. My new role: identify and
 put into action their (best)

    ideas Change of posture facing my teams
  69. Innovative leader: from creator to curator Top-Down Leadership Alignment and

    context leadership I decide I put into action Past To be
  70. Avoid control, embrace context 3

  71. « Great things in business are never done by one

    person. They're done by a team of people. » - S T E V E J O B S
  72. ACTIVATING 
 THE BRAINS
 AROUND YOU The ultimate skill

  73. Putting everybody into action toward the same goal

  74. Innovative leader: from creator to curator Top-Down Leadership Alignment and

    context leadership I decide I put into action Before Now
  75. a.

  76. - A L B E R T E I N

    S T E I N « If you can’t explain it simply, you don’t understand it well enough. »
  77. Method A : you as the expert of everything Solution

    Problem
  78. Solution Expert Problem Method A : you as the expert

    of everything
  79. None
  80. Problem Method B : you as the expert of the

    problem
  81. Problem Method B : you as the expert of the

    problem
  82. Problem Expert Expert Method B : you as the expert

    of the problem
  83. Problem Solution Solution Solution Solution Solution Solution Solution Expert Expert

    Method B : you as the expert of the problem
  84. None
  85. Before urging to find a solution, focus on understanding
 (to

    its core) what is the problem you’re trying to solve
  86. Problem Solution Fall in love with
 their own solution ❤

    Fall in love with the problem they’re trying to solve for their clients The good innovators
  87. b.

  88. - A N T O I N E D E

    S A I N T - E X U P É R Y « If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea. »
  89. Be the expert of giving context and alignment

  90. Pace of change is accelerating

  91. H I G H A U T O N O

    M Y L O W A U T O N O M Y Inspiration : Stephen Bungay, « Art of action » Alignment and autonomy L O W 
 A L I G N M E N T H I G H A L I G N M E N T
  92. Organization:
 Micro-Managed Culture:
 Indifference Organization:
 Start-ups Culture:
 Chaos H I

    G H A U T O N O M Y L O W A U T O N O M Y I hope someone is working on the problem! Inspiration : Stephen Bungay, « Art of action » Shut-up and follow orders! Alignment and autonomy L O W 
 A L I G N M E N T H I G H A L I G N M E N T
  93. Organization:
 Authoritarian Culture:
 Conformism Organization:
 Micro-Managed Culture:
 Indifference Organization:
 Start-ups

    Culture:
 Chaos H I G H A U T O N O M Y L O W A U T O N O M Y I hope someone is working on the problem! Inspiration : Stephen Bungay, « Art of action » Shut-up and follow orders! Build me a sail ship ASAP ! We need to cross the ocean ⭐ Alignment and autonomy L O W 
 A L I G N M E N T H I G H A L I G N M E N T
  94. Organization:
 Authoritarian Culture:
 Conformism Organization:
 Innovative Culture:
 Collaboration Organization:
 Micro-Managed

    Culture:
 Indifference Organization:
 Start-ups Culture:
 Chaos H I G H A U T O N O M Y L O W 
 A L I G N M E N T L O W A U T O N O M Y I hope someone is working on the problem! Inspiration : Stephen Bungay, « Art of action » Shut-up and follow orders! Build me a sail ship ASAP ! We need to cross the ocean Figure out how ! We need to cross the ocean ⭐ ⭐ Alignment and autonomy H I G H A L I G N M E N T
  95. H I G H A U T O N O

    M Y L O W A U T O N O M Y Inspiration : Stephen Bungay, « Art of action » Which team will do best ? ⭐ ⭐ L O W 
 A L I G N M E N T H I G H A L I G N M E N T
  96. ACTIVATE EVERY BRAIN AROUND YOU

  97. ALL THOSE BRAINS AROUND YOU

  98. ACTIVATE THEM !

  99. PROVIDE INSIGHT AND UNDERSTANDING TO ENABLESOUND DECISIONS 
 BE THE

    EXPERT OF GIVING CONTEXT AND ALIGNMENT
  100. FOCUS ON THE PROBLEM
 YOU’RE TRYING TO SOLVE DONT BRING

    YOUR SOLUTION
  101. Biggest difference ? Product/service built with control
 and your solution

    Product/service built with context and
 a team contribution
  102. Stop trying to imagine the perfect idea, Discover it! 4

  103. – W I N S T O N C H

    U R C H I L L « Success consists of stumbling from failure to failure with no loss of enthusiasm »
  104. The perfect idea

  105. None
  106. idea something
 real Our focus should be here

  107. Here is my idea!

  108. W H A T P E O P L E

    T H I N K W H A T R E A L L Y H A P P E N E D Innovation and success
  109. Idea $$$ Product

  110. Idea Product Nope

  111. « …an incomplete and unfinished copy of what may be

    a product, service, experience or a final material object. » Source: Jean-Marie Dru, 15 approches disruptives de l’innovation" (Ed. Pearson) Prototype
  112. « What can we do quickly to test this assumption

    or idea? » Prototype
  113. None
  114. None
  115. None
  116. None
  117. Idea Prototype Prototype Prototype Product $$$

  118. Idea Prototype Prototype Prototype Product With luck

  119. Idea Prototype Prototype Prototype Product $$$ Idea Idea Idea Prototype

  120. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype The

    reality
  121. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype The

    reality Fake Less fake, more real Real
  122. Our innovation workflow Fake

  123. Save time and money building the right things 1. Test

    ideas Make the experience of your product better Learn and find new opportunities 2. Get new ideas Two reasons to prototype
  124. None
  125. The biggest reward for prototyping « A shared understanding drives

    the micro-decisions that everyone makes every day whether writing code, creating positioning, deploying a build, designing an experience, and so on. » -Steven Sinofsky
  126. Getting started is to quit talking and begin doing! 5

  127. – W A L T D I S N E

    Y « The way to get started is to quit talking and begin doing. »
  128. None
  129. My new role: identify and
 put into action their (best)

    ideas
  130. Where is Charlie the perfect idea ?

  131. 1 2 3 Fake Show Learn A simple method to

    find unicorns
  132. 1 2 3 Experiment Measure Pivot A simple method to

    find unicorns
  133. Everybody participate

  134. Everyone has its own post-it moment Here is the problem

    we are trying to solve, any ideas ?
  135. Everyone has its own post-it moment Here is the problem

    we are trying to solve, any ideas ?
  136. My team’s ideas each time we do it!

  137. Damn! Ideas are SO easy! Which one we’ll choose?

  138. L O W V A L U E E F

    F O R T O R C O S T H I G H V A L U E Sorting ideas
  139. Money pit Quick wins L O W V A L

    U E E F F O R T O R C O S T H I G H V A L U E Sorting ideas
  140. ROI = VAL / EFF * R O I =

    R E T U R N O N I N V E S T M E N T Sorting ideas
  141. ROI = VAL / EFF Step 1 : Determine The

    Value * R O I = R E T U R N O N I N V E S T M E N T Value
  142. Distribute money to everyone

  143. x 1 x 2 x 2 x 2 F O

    R C E T H E M TO C H O O S E Pro tip M A K E S U R E T H E Y CA N ’ T S P L I T 
 T H E M O N E Y E Q UA L LY
  144. Let the money speak!

  145. ROI = VAL / EFF Step 2 : determining the

    effort Effort or costs * R O I = R E T U R N O N I N V E S T M E N T
  146. W H AT W I L L B E T

    H E E F F O RT TO R E A L I Z E 
 (O R T R Y) T H I S I D E A ? Ask the people who are going to get us there
  147. You can use the money as a representation of the

    cost
  148. Often ideas are great but too large

  149. Slice them in more manageable pieces of “potentially shippable” product

  150. Money pit Quick wins L O W V A L

    U E E F F O R T O R C O S T H I G H V A L U E Sorting ideas
  151. Start doing !

  152. 1 2 3 Fake Show Learn A simple method to

    find unicorns
  153. 2 years roadmap Five-year plan Do not try to be

    a fortune-teller
  154. Instead focus on the 3 next steps/ideas/initiatives 1. 2. 3.

  155. And repeat the process every 3 to 6 months

  156. 5 learnings to inspire you 1. Will before skills 2.

    To innovate you need to be a beginner again and again 3. Avoid control, embrace context 4. Stop trying to imagine the perfect idea, discover it! 5. Getting started is to quit talking and begin doing!
  157. Take away 9

  158. a. Pace of change is accelerating TIME CHANGE We are

    here
  159. b. To stay relevant, embrace the beginner’s valley

  160. c. The will must be stronger than the skill

  161. d. Innovative leader: from creator to curator Top-to-bottom Leadership Alignment

    and context leadership I decide I put into action Past To be
  162. e. Fall in love with the problem you’re trying to

    solve ❤
  163. f. How to be an innovative leader Be the expert

    of giving context, alignment and autonomy
  164. g. Don’t wait for the perfect idea

  165. h. Quit talking and begin doing! « What can we

    do quickly to test this assumption or idea? »
  166. i. A simple method to find true unicorns 1 2

    3 Fake Show Learn
  167. Inspirational leaders Will You need a team Leadership Success Master

    the problem Action
  168. None
  169. Connect with me Jean-Marc De Jonghe @madmac ca.linkedin.com/in/dejonghe speakerdeck.com/jdejongh

  170. References • Crossing the Chasm (1991, revised 1999 and 2014),

    Geoffrey A. Moore • TedTalk, Dan Pink sur la surprenante science de la motivation, Dan Pink
 https://www.ted.com/talks/ dan_pink_on_motivation? language=fr#t-1010302 • Why we plan – Part I – Failure to Rescue, Buridan’s Blog
 http://buridansblog12.rssing.com/ chan-20258046/all_p1.html • Complicated vs Complex and why it’s matters - Roland Wolfig
 https://beya.io/2016/03/complicated-vs- complex-and-why-it-matters/ • Complexity and Strategy https:// hackernoon.com/complexity-and- strategy-325cd7f59a92#.5h6wyrxvk • Prototyping: Fake It till you make it (WWDC 2014, Apple Developper, Apple Inc.), Get a glimpse of Apple's prototyping process and the range of tools and techniques they use, some of which might surprise you. https:// developer.apple.com/videos/play/design/ 12/ • The Future of Jobs : Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution (World Economic Forum, Jan 2016)