Jump on the next curve AQDFL 71th edition v2en

Change is today a continuous process, it is no longer a sequence of rare and punctual phenomena. Nothing escapes: Technology, your market, your customers, your competitors, your employees, etc.

To survive and succeed, your business need to adapt, learn, innovate and transform itself continuously. It will have to become "agile" from left to right, from top to bottom.

And to succeed in this transformation, the most important of all changes will likely be the evolution of your own leadership style and your ability to learn new skills.

This presentation is a sharing of experiences and discoveries I made during the titanic transformation of La Presse and the creation of the revolutionary La Presse + application.

Presentation made in August 2018 in La Malbaie as part of the 71st edition of the AQDFL conference

Transcript

1. SAUTEZ SUR LA PROCHAINE COURBE JUMP ON THE NEXT CURVE JEAN-MARC DE JONGHE VP DIGITAL PRODUCTS, LA PRESSE AQDFL 2018 71TH EDITION
2. Introduction 0
3. 133 years! Established october 20th 1884…
5. 2010: What are we doing wrong? 5
7. P r e s e n t C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h I n n o v a t i o n C u r v e
11. L A P R E S S E + A P R I L 2 0 1 6 +1 Million Downloads on iOS & Android
12. L A P R E S S E + 5 Y E A R S L A T E R 22 000+ ratings on the App Store 4.79/5
13. 50 000 100 000 150 000 200 000 250 000 300 000 Aug-13 Mar-14 Nov-14 Jul-15 Jul-16 Jul-17 Auj. 213,000 print copies at launch 275,000 
 daily unique devices 400,000
 weekly unique devices Still 300 new downloads everyday ! L A P R E S S E + D A I L Y U N I Q U E D E V I C E S
14. Texte d’introduction 14 0 15 30 45 60 Average time per device per day - La Presse+ WEEK DAYS SATURDAY SUNDAY 40
 MINUTES 52
 MINUTES 50
 MINUTES Mins L A P R E S S E + E N G A G E M E N T
15. A F U L L O R G A N I Z A T I O N T R A N S F O R M A T I O N
16. A F U L L O R G A N I Z A T I O N T R A N S F O R M A T I O N
17. W H A T P E O P L E T H I N K W H A T R E A L L Y H A P P E N E D
18. Ideas are common, ideas are easy Ideas are cheap Execution is all that matters It takes a team to make it real -Casey Neistat, Chris Sacca, John Doerr, George R. R. Martin
20. idea something
 real Our focus should be here
21. 5 learnings to inspire you 1. Will before skills 2. To innovate you need to be a beginner again and again 3. Avoid control, embrace context 4. Stop trying to imagine the perfect idea, discover it! 5. Getting started is to quit talking and begin doing!
22. 1Will
 before skills
23. - M O H A M E D A L I « Champions aren’t made in gyms. Champions are made from something they have deep inside them : a desire, a dream, a vision.
 They have to have
 the skill, and the will. But the will must be stronger than the skill.»
24. 1963 1982 1984* 1978 1996 2006 2007 2015 2010 2000
25. 1963 2015
26. Pace of change is accelerating
28. C H A N G E I S N O W T R U L Y A C O N S T A N T P R O C E S S , N O T A N E V E N T
29. The career of our parents
30. Our carreers Plus de changements Disruption
31. « Disruptive innovation is a breakthrough innovation, as opposed to incremental innovation, which merely optimizes the existing» Source: Jean-Marie Dru, 15 approches disruptives de l’innovation" (Ed. Pearson) Disruption
32. Disruption
33. Consequences ? Disruption
34. Five years from now, over one- third of skills (35%) that are considered important in today’s workforce will have changed Source: World Economic Forum, Jan 2016 Disruption
36. « Technology is transforming organizations, skills needs are changing rapidly and we know companies cannot find the talent they need. People with in-demand skills who can continually learn and adapt can call the shots. » Source: Skills Revolution 2.0 - ManpowerGroup We are in the midst of a Skills Revolution
37. It’s an attitude ! An amazing opportunity if you have the will !
38. Unicorns No thank you ! When recruiting or building your team S K I L L S W I L L
39. Unicorns No thank you ! Soft Skills Hard Skills S K I L L S W I L L When recruiting or building your team
40. Unicorns No thank you ! Soft Skills Hard Skills S K I L L S W I L L When recruiting or building your team
41. Unicorns No thank you ! Soft Skills Hard Skills S K I L L S W I L L When recruiting or building your team
42. With time
 Relevant With time
 Obsolete S K I L L S W I L L Soft Skills Hard Skills When recruiting or building your team
43. - P E T E R D R U C K E R « The only skill that will be important in the 21st century is the skill of learning new skills. Everything else will become obsolete over time.. »
44. 2To innovate you need to be a beginner again and again
45. - M A H A T M A G A N D H I « You must be the change you wish to see in the world. »
46. Pace of change is accelerating
47. P r e s e n t C u r v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h
48. P r e s e n t C u r v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h STAY THE MASTER AND BECOME OBSOLETE
49. P r e s e n t C u r v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h STAY THE MASTER AND BECOME OBSOLETE
50. P r e s e n t C u r v e I n n o v a t i o n C u r v e D y i n g M i l k i n g 
 t h e c o w ( M a n y f i r m s ) T r a j e c t o r y P a t h s 
 t o t h e N e x t C u r v e T i m e G r o w t h BEGINNER'S VALLEY STAY THE MASTER AND BECOME OBSOLETE
51. If you want to stay relevant,
 the beginner’s valley is a must
52. Learning is escalating an S-curve Mastery Time COMPETENCE
53. Learning is escalating an S-curve Mastery Time COMPETENCE Confidence Jedi Beginner Padawan Comfort zone Anakin Master Yoda
54. Master 0 Confidence Master 0 Confidence SET OF COMPETENCES A SET OF COMPETENCES A To disrupt yourself… go ahead, jump ! Comfort zone
55. Master 0 Confidence Master 0 Confidence SET OF COMPETENCES A SET OF COMPETENCES A To disrupt yourself… go ahead, jump ! Comfort zone Always look like a step backward !
56. Master 0 Confidence Master 0 Confidence SET OF COMPETENCES A SET OF COMPETENCES A To disrupt yourself… go ahead, jump ! Comfort zone The beginner’s valley
57. Hello, my name is Jean-Marc
 I was a complete control freak
 and master of all our business processes
58. Mr. « Been there, done that ! » Not like this, let me show you how…
59. Translation: master Jedi of knowing all the solutions
 of our past problems
60. Not useful at all if you want to innovate and solve new problems Yesterday Tomorrow
62. I’m the boss therefore I decide Big volume of decision to make Bottleneck Delivered value
63. I had no choice but to learn to disrupt myself
64. My first « paradigm shift » ? from creator curator to
65. Everything is about
 my ideas Mon 1er « paradigm shift » ? Identifying and being the protector of
 the best ideas Creator Curator to
66. Change of posture facing my teams
67. Change of posture facing my teams They are the pros They are closer to the problems They have great ideas They are in the best position
 to find the solutions I am in the best position
 to be the curator
68. My new role: identify and
 put into action their (best) ideas Change of posture facing my teams
69. Innovative leader: from creator to curator Top-Down Leadership Alignment and context leadership I decide I put into action Past To be
70. Avoid control, embrace context 3
71. « Great things in business are never done by one person. They're done by a team of people. » - S T E V E J O B S
72. ACTIVATING 
 THE BRAINS
 AROUND YOU The ultimate skill
73. Putting everybody into action toward the same goal
74. Innovative leader: from creator to curator Top-Down Leadership Alignment and context leadership I decide I put into action Before Now
75. a.
76. - A L B E R T E I N S T E I N « If you can’t explain it simply, you don’t understand it well enough. »
77. Method A : you as the expert of everything Solution Problem
78. Solution Expert Problem Method A : you as the expert of everything
80. Problem Method B : you as the expert of the problem
81. Problem Method B : you as the expert of the problem
82. Problem Expert Expert Method B : you as the expert of the problem
83. Problem Solution Solution Solution Solution Solution Solution Solution Expert Expert Method B : you as the expert of the problem
85. Before urging to find a solution, focus on understanding
 (to its core) what is the problem you’re trying to solve
86. Problem Solution Fall in love with
 their own solution ❤ Fall in love with the problem they’re trying to solve for their clients The good innovators
87. b.
88. - A N T O I N E D E S A I N T - E X U P É R Y « If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea. »
89. Be the expert of giving context and alignment
90. Pace of change is accelerating
91. H I G H A U T O N O M Y L O W A U T O N O M Y Inspiration : Stephen Bungay, « Art of action » Alignment and autonomy L O W 
 A L I G N M E N T H I G H A L I G N M E N T
92. Organization:
 Micro-Managed Culture:
 Indifference Organization:
 Start-ups Culture:
 Chaos H I G H A U T O N O M Y L O W A U T O N O M Y I hope someone is working on the problem! Inspiration : Stephen Bungay, « Art of action » Shut-up and follow orders! Alignment and autonomy L O W 
 A L I G N M E N T H I G H A L I G N M E N T
93. Organization:
 Authoritarian Culture:
 Conformism Organization:
 Micro-Managed Culture:
 Indifference Organization:
 Start-ups Culture:
 Chaos H I G H A U T O N O M Y L O W A U T O N O M Y I hope someone is working on the problem! Inspiration : Stephen Bungay, « Art of action » Shut-up and follow orders! Build me a sail ship ASAP ! We need to cross the ocean ⭐ Alignment and autonomy L O W 
 A L I G N M E N T H I G H A L I G N M E N T
94. Organization:
 Authoritarian Culture:
 Conformism Organization:
 Innovative Culture:
 Collaboration Organization:
 Micro-Managed Culture:
 Indifference Organization:
 Start-ups Culture:
 Chaos H I G H A U T O N O M Y L O W 
 A L I G N M E N T L O W A U T O N O M Y I hope someone is working on the problem! Inspiration : Stephen Bungay, « Art of action » Shut-up and follow orders! Build me a sail ship ASAP ! We need to cross the ocean Figure out how ! We need to cross the ocean ⭐ ⭐ Alignment and autonomy H I G H A L I G N M E N T
95. H I G H A U T O N O M Y L O W A U T O N O M Y Inspiration : Stephen Bungay, « Art of action » Which team will do best ? ⭐ ⭐ L O W 
 A L I G N M E N T H I G H A L I G N M E N T
96. ACTIVATE EVERY BRAIN AROUND YOU
97. ALL THOSE BRAINS AROUND YOU
98. ACTIVATE THEM !
99. PROVIDE INSIGHT AND UNDERSTANDING TO ENABLESOUND DECISIONS 
 BE THE EXPERT OF GIVING CONTEXT AND ALIGNMENT
100. FOCUS ON THE PROBLEM
 YOU’RE TRYING TO SOLVE DONT BRING YOUR SOLUTION
101. Biggest difference ? Product/service built with control
 and your solution Product/service built with context and
 a team contribution
102. Stop trying to imagine the perfect idea, Discover it! 4
103. – W I N S T O N C H U R C H I L L « Success consists of stumbling from failure to failure with no loss of enthusiasm »
104. The perfect idea
106. idea something
 real Our focus should be here
107. Here is my idea!
108. W H A T P E O P L E T H I N K W H A T R E A L L Y H A P P E N E D Innovation and success
109. Idea $$$ Product
110. Idea Product Nope
111. « …an incomplete and unfinished copy of what may be a product, service, experience or a final material object. » Source: Jean-Marie Dru, 15 approches disruptives de l’innovation" (Ed. Pearson) Prototype
112. « What can we do quickly to test this assumption or idea? » Prototype
117. Idea Prototype Prototype Prototype Product $$$
118. Idea Prototype Prototype Prototype Product With luck
119. Idea Prototype Prototype Prototype Product $$$ Idea Idea Idea Prototype
120. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype The reality
121. Idea Prototype Prototype Prototype Product Idea Idea Idea Prototype The reality Fake Less fake, more real Real
122. Our innovation workflow Fake
123. Save time and money building the right things 1. Test ideas Make the experience of your product better Learn and find new opportunities 2. Get new ideas Two reasons to prototype
125. The biggest reward for prototyping « A shared understanding drives the micro-decisions that everyone makes every day whether writing code, creating positioning, deploying a build, designing an experience, and so on. » -Steven Sinofsky
126. Getting started is to quit talking and begin doing! 5
127. – W A L T D I S N E Y « The way to get started is to quit talking and begin doing. »
129. My new role: identify and
 put into action their (best) ideas
130. Where is Charlie the perfect idea ?
131. 1 2 3 Fake Show Learn A simple method to find unicorns
132. 1 2 3 Experiment Measure Pivot A simple method to find unicorns
133. Everybody participate
134. Everyone has its own post-it moment Here is the problem we are trying to solve, any ideas ?
135. Everyone has its own post-it moment Here is the problem we are trying to solve, any ideas ?
136. My team’s ideas each time we do it!
137. Damn! Ideas are SO easy! Which one we’ll choose?
138. L O W V A L U E E F F O R T O R C O S T H I G H V A L U E Sorting ideas
139. Money pit Quick wins L O W V A L U E E F F O R T O R C O S T H I G H V A L U E Sorting ideas
140. ROI = VAL / EFF * R O I = R E T U R N O N I N V E S T M E N T Sorting ideas
141. ROI = VAL / EFF Step 1 : Determine The Value * R O I = R E T U R N O N I N V E S T M E N T Value
142. Distribute money to everyone
143. x 1 x 2 x 2 x 2 F O R C E T H E M TO C H O O S E Pro tip M A K E S U R E T H E Y CA N ’ T S P L I T 
 T H E M O N E Y E Q UA L LY
144. Let the money speak!
145. ROI = VAL / EFF Step 2 : determining the effort Effort or costs * R O I = R E T U R N O N I N V E S T M E N T
146. W H AT W I L L B E T H E E F F O RT TO R E A L I Z E 
 (O R T R Y) T H I S I D E A ? Ask the people who are going to get us there
147. You can use the money as a representation of the cost
148. Often ideas are great but too large
149. Slice them in more manageable pieces of “potentially shippable” product
150. Money pit Quick wins L O W V A L U E E F F O R T O R C O S T H I G H V A L U E Sorting ideas
151. Start doing !
152. 1 2 3 Fake Show Learn A simple method to find unicorns
153. 2 years roadmap Five-year plan Do not try to be a fortune-teller
154. Instead focus on the 3 next steps/ideas/initiatives 1. 2. 3.
155. And repeat the process every 3 to 6 months
156. 5 learnings to inspire you 1. Will before skills 2. To innovate you need to be a beginner again and again 3. Avoid control, embrace context 4. Stop trying to imagine the perfect idea, discover it! 5. Getting started is to quit talking and begin doing!
157. Take away 9
158. a. Pace of change is accelerating TIME CHANGE We are here
159. b. To stay relevant, embrace the beginner’s valley
160. c. The will must be stronger than the skill
161. d. Innovative leader: from creator to curator Top-to-bottom Leadership Alignment and context leadership I decide I put into action Past To be
162. e. Fall in love with the problem you’re trying to solve ❤
163. f. How to be an innovative leader Be the expert of giving context, alignment and autonomy
164. g. Don’t wait for the perfect idea
165. h. Quit talking and begin doing! « What can we do quickly to test this assumption or idea? »
166. i. A simple method to find true unicorns 1 2 3 Fake Show Learn
167. Inspirational leaders Will You need a team Leadership Success Master the problem Action
169. Connect with me Jean-Marc De Jonghe @madmac ca.linkedin.com/in/dejonghe speakerdeck.com/jdejongh
170. References • Crossing the Chasm (1991, revised 1999 and 2014), Geoffrey A. Moore • TedTalk, Dan Pink sur la surprenante science de la motivation, Dan Pink
 https://www.ted.com/talks/ dan_pink_on_motivation? language=fr#t-1010302 • Why we plan – Part I – Failure to Rescue, Buridan’s Blog
 http://buridansblog12.rssing.com/ chan-20258046/all_p1.html • Complicated vs Complex and why it’s matters - Roland Wolfig
 https://beya.io/2016/03/complicated-vs- complex-and-why-it-matters/ • Complexity and Strategy https:// hackernoon.com/complexity-and- strategy-325cd7f59a92#.5h6wyrxvk • Prototyping: Fake It till you make it (WWDC 2014, Apple Developper, Apple Inc.), Get a glimpse of Apple's prototyping process and the range of tools and techniques they use, some of which might surprise you. https:// developer.apple.com/videos/play/design/ 12/ • The Future of Jobs : Employment, Skills and Workforce Strategy for the Fourth Industrial Revolution (World Economic Forum, Jan 2016)