Jeb Kratzig

Jeb A. Kratzig is a general manager with nearly two decades of experience leading high-volume retail operations. His leadership rests on three key principles: accountability, structure, and trust. These values have guided him throughout his career, helping him create environments where employees achieve consistency and growth. Over the years, he has guided multiple store teams, supported employees in moving into leadership positions, and delivered profitability through strategic planning and disciplined execution. He has earned respect for turning underperforming groups into stable teams, retaining talent, and sustaining results in a constantly changing retail landscape.

Born in 1978 in Bellingham, Washington, Jeb grew up passionate about athletics. He excelled in high school, being named the 1996 Bellingham Herald Football Player of the Year. The following year, he was recognized as an All-State Quarterback. These honors reflected his athletic ability, dedication, work ethic, and determination to succeed under pressure. The lessons of discipline, teamwork, and leadership he gained during those years continue to influence how he approaches his professional life.

He began his career in the grocery and retail industry in 2008. Within a year, he moved into a leadership role, setting the stage for steady professional growth. From 2009 onward, he managed stores across Washington and California, gaining firsthand experience with staffing, operations, and customer service challenges. These early roles gave him valuable insights into the importance of aligning employees with goals, balancing efficiency with service, and managing teams to ensure accountability and support.

Since 2014, Jeb Kratzig has served as a General Manager, a role he still holds today. He currently leads a large retail store in Cathedral City, California. His responsibilities include overseeing more than 90 employees across multiple shifts, requiring precise scheduling, effective communication, and strong collaboration across different levels of leadership. Working closely with assistant managers, senior crew members, and floor leads, he ensures that store goals are consistently met while supporting his team's development.

One of Jeb’s notable strengths is his ability to coordinate multiple departments simultaneously. He fosters cross-functional communication and avoids the isolation of teams, ensuring that all departments work together as part of a larger system. By creating an environment where communication flows freely, he reduces inefficiencies and helps maintain operational stability even during high-volume or unpredictable times.

Employee retention has been a key area of focus throughout Jeb’s career. His stores consistently show lower turnover compared to national averages, reflecting the culture of trust and accountability he cultivates. Over the years, he has promoted more than 15 employees into leadership positions, mentoring them through daily coaching, direct feedback, and clear expectations. He views leadership as an investment in people, focusing on long-term growth rather than short-term fixes.

Operational discipline is another core element of Jeb’s management approach. He is process-oriented, with an eye for systems that ensure consistency and efficiency. His work includes overseeing inventory management, wage optimization, seasonal ordering, and merchandising execution. By aligning labor models with customer traffic patterns, tightening schedules, and applying quarterly data to forecasting, he has successfully reduced waste and improved profitability while maintaining strong customer service.

Throughout his career, Jeb Kratzig has demonstrated that leadership rooted in accountability, structure, and trust creates lasting success. His commitment to team development, operational excellence, and consistent results continues to define his work as a general manager.