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Jonathan Noguchi

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May 12, 2012
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Jonathan Noguchi

Social Calm Outline (BJ Fogg format)

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jnoguchi

May 12, 2012
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  1. "  Sites like student-doctor network lack a degree of credibility

      Asking friends who recently left for med school adds credibility  MS1&2s are still connected to their younger undergraduate friends   Willing to set aside small amts of time to answer questions   Can refer questions to other MS1&2s while still retaining credibility People’s Perspectives
  2. "   1. Tina is applying to medical school, but

    has so many questions about the whole application process! Story Board   5. Tina feels confident in Kevin’s answers and is able to proceed with her application.   3. She sends a question to Kevin, her close friend and a current MS1 at UW SOM.   2. Too stressed out by the flurry of faceless questions and responses, she turns to MedAdvise   4. Kevin, fresh from having just applied the previous year, gladly posts an answer   6. Tina tells other friends about MedAdvise and the undergrad &MS network of friends grows.
  3. "  Networks of former undegrad/current MS friends  Pose questions to

    one or all friends in network   All friends to generate different POVs, one friend for question specific to that SOM  Follow-up question abilities  Refer question to “a friend of a friend” in the SOM – still retains degree of credibility  Public/private settings to allow other applicant friends to view answers to questions you’ve posted Features & Functionalities
  4. "  Sites like SDN lack a sense of credibility –

    can’t put a face to the question/answer  People feel more comfortable asking friends questions that they don’t want to “put out there” on a public online forum  MS1&2s feel more obliged to set aside time to help their friends rather than help random people posting questions on SDN Theoretical Justifications
  5. "  MS1&2 Feedback:   Hard to generate a timely response

    due to overwhelming amt of work   Don’t want to answer the same question twice   Conversely, not all answers applicable to different people  Undergraduate feedback:   Quicker responses User Research Early Results
  6. "  Limited to students who have friends already in med

    school  Broadness of answer spectrum relies on how many friends you have in medical school  How much time are MS1&2s willing to put into answering questions as network begins to grow to >10 people per med student Shortcomings
  7. "  Facebook chat-like instant messaging  Dropbox   Notes   General

    tips   Medical news   Med school specific   Opinions on healthcare debate  Med-school-events-nearby page  “Friends you may know” recommendations Expansion
  8. "  Code it! (a.k.a. find someone who can)  Integrate dropbox

     Contact universities to link their events page Next Step