SocialCalm Midway Presentation - JNoguchi

Transcript

1. J O N AT H A N N O G U C H I SOCIALCALM MIDWAY REPORT
2. PROJECT GOAL •  Reduce pre/post-exam anxiety by leveraging self- affirmation AND affirmation from other friends •  Sent via text 15-20 before/after exam •  Targets Stanford pre-medical freshmen •  Try to dissolve the link that equates exam performance to self-worth and future success •  Boost confidence •  Put things in perspective •  Create strong emotional networks that can be tapped in the future
3. NOI FROM EMPATHY MAP •  Hard to get freshmen to jump on board •  They have a firm pre-disposition to mentally tie exam performance to future success and self-worth •  Will initial skepticism create a bias and handicap the project before it has a chance to lift off? •  Could picture messages add some more flavor and be more effective than straight text? •  Even seeing smiling (and familiar) faces could induce a physiological change and perhaps reduce pre/post exam anxiety
4. FIRST TRIAL •  Hasn’t happened yet! •  Will take place this Tuesday during a Physical Chemistry exam
5. EXPERT FOCUS INSIGHT •  Stanford freshmen particularly susceptible to this kind of pre/post-exam anxiety •  Prototype takes very little of their time