Site optimization is the application of different techniques to make a site appear unique and outstanding over the other competitor sites so that more traffic is directed to that site. It involves making the site look more relevant for the relevant searches so that the recommendations can be directed to the site by amazon. This will hence translate to more sales and hence higher rankings. The objective of making more money online will therefore be achieved easily by such sellers.

Increased competition
Where there are so many sellers dealing with similar products, it will be very hard to get the desired number of customers to sell products to and gain more income. In such cases is where the site optimization is necessary. It will raise the position of a site in the amazon listings from a lower position to a higher one. A site will be optimized by offering the best offers for certain products that are in demand. Users on amazon are known to be very sensitive to the price at which the products are being offered as. Reasonable prices that are convenient to the seller are the best to use here.

Determining the business position
To start with, the amazon seller must understand the position that they are in. this is have the starting point ready. To determine the position, they sellers have to analyze the other sellers and gauge them. AMZ trackers will be used very efficiently for this purpose. They will spy on the other sellers and the data obtained displayed on the seller’s screen. You will be required to check out AMZ tracker tool and use it accordingly for this purpose.
Determining the negative reviews
Many reviews are often written by the many buyers that buy products from the amazon sellers. It will be challenging to go through the reviews one by one. The personnel employed for that will get tired at some point. Employing extra labor for petty tasks is also uneconomical and will lead to misusing of funds. AMZ tracker should be considered to do the job. AMZ tracker will help to detect those reviews that are negative. The seller will therefore be in a position to choose what to do next before matters go worse. The best option left is to delete the reviews so that other new users may not be misled by them. Those that are positive will not be of any effect to the sit and are left intact.
Keyword researching
Keywords are the terms or groups of words that you will find users keying in on the search engines. The connection between the buyer and the seller is very essential. Since there are many sellers, one needs to use keywords appropriately so that the site will be unique. When the keywords are typed by the buyers they should lead to the best site. AMZ trackers will help to determine the currently used keywords by the users as in these helpful hints.