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TeleCrowdfunding

joris swinnen
August 11, 2015
55

 TeleCrowdfunding

Authentic Assessment - Pitch analytics at investor's fingertips

joris swinnen

August 11, 2015
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  1. This  disclaimer  is  to  acknowledge  that  the  informa4on  provided  in

     this  slide  deck  is  unique  to   this  business  and  confiden4al.  Therefore,  anyone  reading  this  plan  agrees  not  to  disclose  any  of   the  informa4on  in  this  business  plan  without  the  express  wri?en  permission  of  Joris  Swinnen.       It   is   also   acknowledged   by   the   reader   that   unauthorized   dissemina4on   of   the   informa4on   furnished  in  this  business  plan,  other  than  informa4on  that  is  in  the  public  domain,  may  cause   serious  harm  or  damage  to  Joris  Swinnen,  and  will  be  kept  in  the  strictest  confidence.     This  is  personally  shared  with  you,  so  I  appreciate  with  gra4tude  your  feedback.     By  wri4ng  this  as  an  honest  early  stage  startup  story,  I  take  my  personal  experience  as  a  star4ng   point   and   try   to   visualize   my   vision   with   some   to   be   validated   assump4ons,   rather   than   to   confine  to  a  presupposed  clean  model  of  proven  trac4on,  growth  and  development.   I   have   become   more   aware   of   my   own   personal   competences   and   piEalls.   Awareness   is   important  for  personal  development.  From  here,  I  can  proceed  to  strengthen  my  weaknesses   and   build   forth   on   my   strengths.     In   other   words,   before   wri4ng   this   actual   story,   I   already   “know”  that  the  result  is  a  growing  awareness  of  and  reflec4on  on  my  personal  development   and  feedback  feeds  my  learning  curve.     My  challenge  hereby  is  to  crack  the  code  of  pitch  success  &  produc4ze  models  that  result  in   analysis  preceding  reflec4on.   Disclaimer
  2. Frontpage   Telecrowdfunding 3.0   o10tct   Integrated  Contextual  Communica4on

     Pla6orm   Pitch Analytics at investors' fingertips   Facilitating a real time, smart connection  
  3. Overview   STEP  1   pitch   Step  1  

    Live  broadcasted  presenta4on   of  informa4on,    categorised   for  archive,  VideoOnDemand   Why  This?   Cracking  the  code  /  puzzle  on  how  can  we  make   the  advantages  of  our  solu4on  most  meaningful  &   compelling  to  any  investor  /  VC?     STEP  2   Q&A   Step  2   Interac4ve  Real  Time  assessment   What?   A  pla6orm  for  Elevator  Pitch  Analy4cs   where  we  enrich  the  engagement  /  context  from   the  conversa4on  and  visualize  the  output   dynamicly  in  a  personalized  dashboard     STEP  3   documenta4on   Step  3   Due  Dilligence   Why  Me?   Passionate  &  visionary  about  Real  Time  Assessment,     3  years  pivo4ng  &  prototyping  contextual  data   formats,  community  managing  &  networking   STEP  4   dashboard   Step  4   Visualiza4on  of  decision  making   Benchmarking  all  the  parameters     Why  Now?   Working  MVP  &  Customer  development   Growing  need  &  ini4a4ves  for  Crowdfunding  
  4. What?   Video  Chat   Data   Analy4cs   Visualiza4on

      Reten4on   Audio   Speech  to  Text   Live  broadcast   What? From Software as a Service (SaaS) to Business Process as a Service (BPaaS) Real  Time  Video  –  Data  annota4on  Service  /  PlaEorm  /  Business  Process     TeleAssessment  
  5. Platform for Interactive Real Time Video Assessment as multiple scalable

    distribution channel Personalized Dashboard Real Time SWOT Analytics Broadcast Crowdfunding Personalized Pitch Live Q&A videochat Market opportunity Need for integrated solution of - Contextual Communication - Interactive Video & Big Data Purpose
  6. Demo   Demo Our  interac4ve  video  assessment  plaEorm  for  live

     crowdfunding     •  takes  the  Real  Time  connec4on  between  entrepreneurs  &  investors  to  the  next  level   •  streamlines  the  elevator  pitch   •  makes  inves4ng  in  companies  &  startups  faster,  simpler  and  more  data  driven     than  anything  in  the  market     by  crea4ng  a  more  effec4ve  connec4on  through  broadcas4ng  video,  live  Q&A  between  investors   and  entrepreneurs  and  a  personalized  SWOT  dashboard  for  follow  up.  
  7. Mockup   Live  pitch  +  Q&A   Instant  analy4cs  

    authen4ca4on   Q&A   Keyword   sp2txt   Assessment   Feedback     loop   Search     VideoOnDemand   Personalised   dashboard   Dynamic  report   Bitchain   cryptocurrency   Modular   interoperability   features   X   X   X   X   X   X   X   x   x  
  8.   • Enterpreneurs   • Startups   • Business  Angels   • Incubators  

    • Accelerators   • VCs   • Crowdfunders   Interac4on   Personalisa4on   Dashboard   RT  Video   broadcast   Data   Analy4cs   Search   Metadata   Augment   Collaborate   Authen4ca4on   Annota4on   Why? Growing  NEED  
  9. Market needs Enterpreneur POV Most of the Crowdfunding websites are

    too static, ask a fee, have basic functionalities. Need to stand out, to start a real personal 2 directional - face2face dialogue. On the lookout to crack the code of decision making, criteria of jury, mind reading the investor. Investor POV Overseeing the overload of chunks of pitches and filtering the relevant interest and consecutive stages. Need to shrink the costs of time, transport & effort,.. Incubators & Accelerators have an offline pitch finale and need to take it online to continue the journey of their alumni. Enterpreneur + Investor POV Traveling to big events all over the world and spending on hotels, travel, food, etc. including the events fees which cost too much! Our challenge is get all interesting investors (VC, incubators, accelerators), gather & analyse their behavioral data to identify characteristics with predictive relationship to virality personalized publication of feeds/tips with quantitative and descriptive variables… trying to fathom their human subconscious by looking at who clicks what, when and why.
  10. O10tct  has  a  break-­‐out  poten4al  and  starts  with  two  immediate

     market  opportuni4es:     1.  the  es4mated  $64  BN  total  crowdfunding  market  &   2.  The  VC  industry     where  we  broadcast  pitch,  personalize  Q&A  and  SWOTanaly4cs  of  behavioral   database  of  granular  audiences  (Talent/demand  &  Funding/supply)     Crowdfunding $34.4 Billion VC industry $30 Billion     Challenge International Crowdfunding industry statistics: ü  2014 closed with $24 Billion with equity funding mixed in. ü  2015 is getting to an estimated $34.4 Billion. ü  2025 is getting to an estimated $95 Billion by the World Bank. Up until now powerful engagement & personalized data flow are still missing from Crowdfunding & investment platforms ! GoToMarket In Belgium there are 4 platforms; We’ll first focus on Bolero: meeting place for enterpreneurs & investors. Belgium has been on the forefront of rewards based platforms, although by now other EU countries (especially the UK) have developed much bigger rewards based Crowdfunding platforms. Next step steps are F6S.com (UK), Angellist & OneVest (US) + all individual incubators/ accelerators. Addressable market
  11. Competitive Landscape Minor  Compe4tors  /  first  target  customers:  Major  Compe4tors

     /  poten4al  partners:   Major  Compe44on  Synopsis:   •  how  they  get  data   •  what  data   •  how  to  use  it   •  how  to  make  it  ac4onable   –  Concrete  proof  of  concept   Our  Defensibility:   •  Crowdfunding,  Real  Time  streaming  video  &  live  big  data  analy4cs  are  exponen4ally  growing  industries.     What  would  happen  if  we  combined  these  rapidly  growing  markets  with  focus  on  investor  /  jury  service?   •  We’re  the  only  company  to  combine  RT  swot  analysis,  with  performance  and  usage  data.     •  By  using  our  app  analy4cs  tool,    making  learning  set  of  decision  making  /  vekng  opens  a  whole  new  world  ….     Mobile  inspira4on   Minor  Compe44on  Synopsis:   •  500  new  projects  launching  every  day     •  99%  of  all  campaigns  fail  to  stand  out   •  Provide  informa4on  ,  not  interac4on   •  Sta4c  connec4on  entrepreneurs  and  investors   •  Lack  of  a  dynamic  connec4vity  and  authen4c   informa4on  that  can't  be  displayed  through  text.    
  12.      world's  leading  video  plaEorm  and  community  for  gamers

     >100MN  visitors/month.   Dedicated  to  live  broadcasted  videogames,  like  YouTube,    but  with  live  conversa4ons.  It’s  a  global   phenomenon  with  worldwide  viewership  growing  to  12  BN  in  2014  !   statistics: •  From  2011  they  double  year  ater  year   •  Dona4ons  go  from  $1  to  $41K  +   •  Seriously  Venture  backed:  $35M   •  In  2014  acquired  by  the  company  Amazon  for  $970  million     Part  of  this  is  because  of  the  rapport  and  bonding  that's  created  from  these  social  interac4ons   from  a  show.  This  interac4ve  informa4on  would  never  show  through  text.  Live  video  is  faster,   more  effec4ve  and  more  entertaining.   Inspiration
  13. How  much      4me,      effort  &  

       money          does  it  take  to        get  to  the  right  pitch,        analyse,      evaluate,        organise  notes,   make  a  Swit  &  Sound  investment  deal  &      keep  all  relevant  data  reten4on  at  your  finger4ps  in  1  click?   Metrics    
  14. Dashboard   What if there was an easy way to

    make calculated / data based investment decisions in real time? All it takes: logging in, watch & interact, Q&A, rate & annotate, and filter your personalized output @ our video assessment platform. best  business  model   executable  team   scalability   authen4city  
  15. 2013 Started as a social innovation for education, language practice.

    12 months user analysis with Flemish universties, integration centres, VDAB, OCMW 2014  Winning hackathon Madrid @ www.tadhack.com 8 months prototyping & preparation for user analysis in HR, selection, recruitment, headhunters, multinationals, expert interviews and business modeling 2015 Winning hackathon London which led to fintech – instant Evaluation €20K prototyping (own skin in the game) + 12 months extensive market research in several verticals and visited leaders in •  HR industry Screening & Selection – Talent Dev, •  Language education - Testing, •  Healthcare & Pharma with focus on clinical trial experts, •  Automotive, oil & gas, •  Multinationals / Fortune 5000 Current status, accomplishments Why now?   Big interest => Strategic partnerships – half way past long sale funnel, pilot negotiation •  Frequent visited, guest panel discusions & presentations @ webRTC summits London to learn sectorial evolutions •  Organised meetup to learn & connect with specialized developers •  Showcased at websummit Dublin and interviewed 24 investors •  2 trips to Middle East (Abu Dhabi, Dubai & Qatar) prospecting leads ) during Royal Trade Mission (Hamad & QOC) to pitch the idea and listen to their feedback, learned a lot and pivoted around the customers needs. We’re pivoting on a flexible demoplatform while validating/preselling usecases: •  Recruitment, Education, Health, Care & PM
  16. Why  you?   •  VC insights, global network investment community

    & resonance •  € 500,000.00 Seed funding_convertible note for 18 months of runway Capex €25K  5%  Launching the company, Legal & Accounting €25K  5%  Investments Opex €50K  10%  (Pre)Sales & Business Development   €75K  15%  Wages €300K  60%  Development  €100K  Q4 2015 •  Producing a V1, building further on the demo MVP, pilot test in BE •  User Analysis & Mapping out customer journeys •  Beta testing & evaluate with costumers, prove the concept works  €100K Q1 2016 •  Iterating further and perfect to V2 •  Soft launch •  BE + NL Crowdfundingplatform pilot €50K Q2 2016 •  Start Crowdfunding + invest platforms UK pilots €25K Q3 2016 •  Start Crowdfunding + invest platforms US pilots €25K Q4 2016 •  Start Crowdfunding + invest platforms GE - FR pilots   Go To Market €25K  5%  2016-2017 •  Marketing & external Sales Customer Development incubators & accelerators Why we like you onboard?
  17. Prognosis   2015 BE BE NL UK 2016 EU US

    2017 Financial Need -­‐€  1.500.000     -­‐€  1.000.000     -­‐€  500.000      €  -­‐          €  500.000      €  1.000.000      €  1.500.000      €  2.000.000      €  2.500.000      €  3.000.000      €  3.500.000      €  4.000.000     2014   2015   2016   2017   2018   2019   2020   2021   BEST  case   BASE  case       WORST  case     Profit & Loss -­‐€  1.000.000      €  -­‐          €  1.000.000      €  2.000.000      €  3.000.000      €  4.000.000      €  5.000.000      €  6.000.000     2014   2015   2016   2017   2018   2019   2020   2021   BEST  case       BASE  case     WORST  case       US EMEA APAC 2018 Pilot roll out
  18. Executio n Founder – BizDev-CusDev Roberto Pioli Cloud David Rademaker

    Creative Biz Inspiration Joris Swinnen Nele Decruy PM Pro Adbulkarim Zidani Architecture Analytics Nora Szakacsy Account Management Saïd Tayebi Front End Pieter Buteneers Steven Reiz Security ? Financials Uprising Team + Dreams & Creations
  19. SWOT   Passionate  unicorn       Solid  market  research

      Effec4ve  network   Mature  stage  of  bizDev   Ac4ve  presales  for  pilots   working  MVP     85%   Strength   30%   IP   Faster  movers     Threat   25%   Financial  exper4se   Early  stage   CusDev   Weakness   Big  Market   Modular  growth  model   Scalability  to  #  ver4cals   From  SaaS  to  BPaaS     70%   Opportunity  
  20. entrepreneurs investors   by becoming the place to be  

    where our magic happens   Bridging the gap Place2B  
  21. Magic   crowdfunding  3.0   Authen4cated  Broadcas4ng     Data

     augmen4ng,  capture  &  reten4on   Analy4cs  of  SWOT  -­‐  data  visualiza4on   Con4nuous  learning  –  predic4on     Cracking  the  code  of  decision  making   Text  &  video  pos4ng   Pledge  counter   Rarely  interac4ve  forum  
  22. from   1.0       towards     3.0

      TelePitch   Competitive Advantage            2.0  
  23. Now seedfunders can connect in a more face to face

    level with potential business partners and investors with a personalized dashboard. All impressions will be tweaked into data driven decision making as the information will be at their finger tips. Keeping record of recorded gut feeling / input when viewing the pitch and adding data to make the decision well documented. From the behavioral data we acquire, an actionable report can be finetuned. Entrepreneur can pitch in a public or privately held online event, hosted by incubator or accelerator. Differentiator vs Crowdfunding alternatives Investors check out live or recorded pitches, companies profiles for information, look at the previous made remarks and scoring of favorites and could generate a fully informed investment decision in real time. Differentiator  
  24. Come  fly  with  us  …  we’re  taking  off   …

        TelePitch     crowdfunding  3.0