User Onboarding Teardown

A quick overview of the user onboarding process used at UserOnboard.com. Meta much?

Transcript

1. How User Onboard Onboards New Users
2. First, let’s look at what’s above the fold…
3. Not much. But that’s not necessarily a bad thing.
4. Navigation makes the choices obvious, but what does ‘Training’ mean? Hint: It’s actually a landing page for a book Sam wrote. Not a training course or consulting service. Hmm.
5. So, we’re left with ‘Teardowns’ and ‘Contact.’ I don’t know Sam yet, so I have nothing to contact him about. Let’s explore teardowns.
6. Ah! Prominently displayed here. Very nice. But maybe it would be better to embed the most recent one and use some kind of CTA to get to more teardowns?
8. Latest Teardowns
9. Embedded Post Goes Here Latest Teardowns
10. Why make me leave the homepage to view a sample of your work? Side note: Loved the interview, Sam!
11. Let’s continue…
12. Let’s continue…
13. How?
14. How? How?
15. This copy could use another pass. Describe how user onboarding improves success rates and how I can learn from other web apps. Hint: By reviewing the teardowns, of course! CTA must be made more clear. How? How?
16. And that’s basically it. But wait, what’s below the fold?
17. Sweet! More content! Erm. Shouldn’t this stuff be above the fold?
18. Sweet! More content! Erm. Shouldn’t this stuff be above the fold? Answer: It depends. You have to prioritize your CTAs. Is it more important to grow your email list or sell copies of your book?
19. Sweet! More content! Erm. Shouldn’t this stuff be above the fold? Whatever it is, pair it with the sample teardowns (sources of credibility & trust) and get it above the fold.
20. Anyways, let’s see what else we’ve got.
21. Believe it or not, this button goes to the ‘Training’ page referenced in the main navigation! To me, training = courses or consulting. Book = consumable product.
22. Believe it or not, this button goes to the ‘Training’ page referenced in the main navigation! To me, training = courses or consulting. Book = consumable product. Maybe there is a better, more intuitive term that could be used in the navigation? “Get The Book” could be an option.
23. What is this?! Blog posts? I saw no mention of a blog in the navigation! Might be worth adding if it’s an important part of showing your expertise and generating book sales.
24. Side Note: This feels out of place here. Like it was tucked in between these two CTAs at the last minute.
25. Finally, tucked away in a dusty corner of the User Onboarding homepage, we find the lowly email newsletter sign-up.
26. If it’s important, emphasize it, make the button larger and get it above the fold. If not, maybe it’s worth a text link in the main body copy that directs to MailChimp/Aweber/Whatever.
27. Ok, Smart Guy. If you’re so smart. How would you design the homepage?
28. Well, I’ll show you.
29. First, let’s review. CURRENT HOMEPAGE
30. CURRENT HOMEPAGE Unclear Navigation Links
31. CURRENT HOMEPAGE Unclear Navigation Links Poor Use of Space for “Showcase”
32. CURRENT HOMEPAGE Unclear Navigation Links Poor Use of Space for “Showcase” What’s the priority? Sales or Subscribers?
33. CURRENT HOMEPAGE Unclear Navigation Links Poor Use of Space for “Showcase” “Out of Nowhere” Blog What’s the priority? Sales or Subscribers?
34. CURRENT HOMEPAGE Unclear Navigation Links Poor Use of Space for “Showcase” “Out of Nowhere” Blog What’s the priority? Sales or Subscribers? Poor placement. Feels like an afterthought.
35. Now, here’s my version.
36. Now, here’s my version. Disclaimer: I’m not a designer. This was my haphazard take on the redesign with Pixlr and about 30 mins of free time. We’ll call it a “wireframe.”
37. UO.COM REDESIGN
38. Cleared Up The Uncertainty UO.COM REDESIGN
39. Cleared Up The Uncertainty Dedicated Page For Blog UO.COM REDESIGN
40. Cleared Up The Uncertainty Embedded Content With Option To Explore Further Dedicated Page For Blog UO.COM REDESIGN
41. Cleared Up The Uncertainty Embedded Content With Option To Explore Further Dedicated Page For Blog Email Sign-up Form At Or Above The Fold UO.COM REDESIGN
42. Cleared Up The Uncertainty Embedded Content With Option To Explore Further Dedicated Page For Blog Email Sign-up Form At Or Above The Fold Information About Book On Homepage UO.COM REDESIGN
43. That’s all, Folks. Hope you enjoyed the show as much as I enjoyed making it!