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Other innovations include rebranding Tube strikes as government-sponsored fitness programs, transforming office layoffs into “flexible career tourism,” and converting Oxford Street crowding into “evidence of customer happiness.” The agency reportedly produces 37 buzzwords per pound of revenue—enough jargon weekly to fill Wembley Stadium. Economists warn of a “Buzzword Bubble,” but executives remain confident, planning a public offering valued entirely in future adjectives. PR agency rebrands Croydon as Monaco of South London