On_page_SEO.pdf

Transcript

1. ON PAGE SEO
3. • On page SEO (also called on site SEO) is the process of optimizing webpages and their content for both search engines and users it can helps rank pages higher on google and drive more organic traffic common tasks associated with on-page SEO include optimizing for search internal links and URL • Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search ranking examples of this include measures to optimize the content or improve the meta description and title tag
4. Keyword research  Keyword Research Is The Process Of Finding And Analysing Search Terms That People Enter In Search Engines With The Goal Of Using That Data For A Specific Purpose  Keywords research is the process of identifying the specific words and phrases
5. Web structure • A Web Structure Is The Way A Website Content And Page Are Organized And Interconnected It Involves The Hierarchical Arrangement Of Web Page And Their Relationships To One Another Website Structure Helps Visitors And Search Engines Navigate And Understand The Website Content • A Website Structure Refers To The Hierarchy Order And Organization Of Your Site Page Mapped Out By A Desired User Experiences It Connects All Your Web Pages With A Navigational System Of Menus Internal Linking And Content
6. • W3C validation refers to the process of checking a website code against the standards set by the words wide web consortium it ensure that the HTML,CSS and other web documents are correctly written and comply with these standards promoting interoperability and accessibility across different browsers and platforms validation helps identify errors or discrepancies that could effect how a website is displayed or accessed by users • W3C validation is the process of checking a website code to determine if it follows the formatting standards
7. • The meta title tag is your chance to convince users to open the page they see listed in search result so when writing a title tag you should always keep the user in mind it should be unique and readable and should contain the most important relevant keywords and if possible a call to action • A meta title also known as a title tag refers to the text that is displayed on search engine result pages and browsers tabs to indicate the topic of webpage • A meta title is the hyperlinked text that you click on in the search result
8. • A sitemap is a file where you provide information about the page,video,and other files on your site, and the relationships between them search engines like files on your site and the relationships between them search engines like google read this file to crawl your site more efficiently • Site is a protocol in XML format meant for webmaster to inform search engines about URL on a website that are available for web crawling
9. THANK YOU FOR WATCHING By Karan soni