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Avatar for Kate and Chris Kate and Chris
March 30, 2017
22

Segment and Unite

Agile in the City Birmingham 2017 - Keynote

Avatar for Kate and Chris

Kate and Chris

March 30, 2017

Transcript

  1. @grisgraygrau @worldofchris “Minds are in limited supply, and each mind

    has a limited capacity for memes, and hence there is a considerable competition among memes for entry into as many minds as possible.” Daniel C Dennett Memes and the Exploitation of Imagination Journal of Aesthetics and Art Criticism, 48, 127-35, Spring 1990. https://ase.tufts.edu/cogstud/dennett/papers/memeimag.htm There is only so much Mind Space
  2. @grisgraygrau @worldofchris "You can't do much carpentry with your bare

    hands and you can't do much thinking with your bare brain." Bo Dahlbom (via Daniel C Dennett)
  3. @grisgraygrau @worldofchris Thinking Tools Impact Mapping Real Options Test Driven

    Development Limiting WIP Queueing Policies Systems Thinking Event Storming Value Stream Mapping Constellation Game Spreadsheets User Story Mapping Cup of Coffee Diverge and Merge Strategy Deployment Complexity Theory Six Thinking Hats Retrospectives Pair Programming
  4. @grisgraygrau @worldofchris Thinking Tools Impact Mapping Real Options Test Driven

    Development Limiting WIP Queueing Policies Systems Thinking Event Storming Value Stream Mapping Constellation Game Spreadsheets User Story Mapping Cup of Coffee Diverge and Merge Strategy Deployment Complexity Theory Six Thinking Hats Retrospectives Pair Programming Political Segmentation
  5. @grisgraygrau @worldofchris Picture the scene… You work in the tech

    team of Stupendous You have no feedback on the tech you deploy
  6. @grisgraygrau @worldofchris “I have never encountered an executive who remains

    effective while tackling more than two tasks at a time.”
  7. @grisgraygrau @worldofchris “Do not boast about tomorrow, for you do

    not know what a day may bring. Let someone else praise you, and not your own mouth; an outsider, and not your own lips.” Proverbs 27:1-2 Via Oli Greaves
  8. @grisgraygrau @worldofchris What we said... - You only have limited

    time and resources - You don't need to convince everyone - Using segmentation you can discover people, otherwise disenfranchised - Don't battle with your hard opposition. - Your greatest asset are your soft support.
  9. @grisgraygrau @worldofchris "I don't manipulate voters, because I can't -

    they're too sophisticated. I'm much more interested in the nature of communication itself. How do you create a dialogue with the electorate?” David Sawyer Quote from NY Times obit - July 1995