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20201028_AdTechnologyMeetup
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AdTechnology Meetup
December 03, 2020
Technology
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1.4k
20201028_AdTechnologyMeetup
2020年10月28日に開催したAdTechnologyMeetupにて、当日投影したスライドです。
AdTechnology Meetup
December 03, 2020
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Transcript
㻞䈊
㻠䈊 ፱ጄଠ୯ஐ୩ୡ୨க ૦ ૦ ૦ ૦ இணୠ ୶எ୶ୟᐶ᛭ଠవୄૺଽ ୶எ୶ୟᐶ᛭ଠ፯ᎋୄᆐଉଘଽ
ᱥᜊᄷᡨ ணୡ᮫ഊ૦ᣡ
୶ୟᐶ᛭ଠᚨᙡୄᮌଖଳଉો ፯ᎋୄᤎଝૺଽଅଚଙᐶ᛭ୄᝌ଼ 㻣䈊 ፱உண૾ቁଋዷฎᅌ
ୟ୶எ ୶ୟᐶ᛭ଠవୄૺଽ 㻤䈊
ᨅၽᣞశตଳଘชଠዷଝႦᭇᄃუଙᴝෟ૽వୄ ଼ᳵକଘ૿ોవୄଛૺଘଽ૽କଘ૿ରଋ 㻥䈊
ᜳ༡ᣞశ གᇸ4*FSଙ୧୩୶ஐ᷻ᜲୄᣦỿଉᄛો୷ஜ୳இଙ୩எ ୳டୟଠ᷻ᜲୄᣦଘોᏐუ័4DBMF0VUଝഊ័ૌ4DBMF0VU%41 ଶ"E(FOFSBUJPOଠ᷻ᜲᴛᛟୄሟჾૌႦଝ,%%*ᣃୠஇଝଽ ෨ોႦଝ័ฅ 4VQFSTIJQᏐუ័ଝ័ช༷ፕ ୄᣦỿૌ 4VQFSTIJQଙଡોႲยఔᐶ፱ᵄ$50ଚଉଘોშ૿૿ોႲย୧୩୶ஐଠ ᷻ᜲᴛᛟୄሟჾૌ Ⴆ଼ોᑀགྷᏐუ័ଝഊ័ૌᑀགྷୠஇଠ୷୯୫୳ୄ፞
གḢᔲᛟଉႲยஇங୳அஐ᷻ᜲଠቯᴓୄଉଘଽૌ 㻝㻜䈊 ᑀགྷᏐუ័7JDF4FOJPS.BOBHFS តᑷ᠌ᡅ
୶ ண ୧ ண ῠΰῡ ῠῥῡ Ⴆ Ⴆ Ⴆ
Ⴆ តᑷଇ ፱ଇ ชᛯଇ ᎋ ఔ Ⴒย ச୩୶ணୠႲย "%/8 %41 441 %.1 1"44 ଫச 35# ୶ஆ 1.1 $%1 ஈ୳୰ ஃ୷ணୠ ୣண୶ଢ଼୩ Ⴒย $PPLJF ᮍ൝ J04 %00) 57 ῷῷῷ ῷῷῷ Ⴒยᐶ᛭ഊ ஙஇ ୰ୟଝ ᱻଇାଽ ୩எ"%/8 ଠགྷ௦ୄቁ ଋ 4DBMF0VUଙ %41ଠགྷ௦ୄ ቁଋ ෨ଇାଽ %41ଶ "E(FOFSBUJPO ૾Ạᯣଝᇡ᷶ ᑀགྷଙႲยஇ ங୳அ ஐ᷻ᜲ 㻝㻝䈊 Ⴆᭇῠតᑷଇῡ
ዶଙഊ័ଉ୫ஙୣஏகୡ୧ண୧୩୶ஐᏐუ័ଝ ଘોண୯୳ႲยḂᴐଠஇ୰ୟଝናୁ଼ોண୯ ୳Ⴒยண୨ଠଢ଼ஓசୄ୩୯ଇଽૌ Ꮠუ័$ZCFS;ଝഊ័ᄛો%41ଶ%.1ଜଛଠᑗଜஇ୰ୟଠ ᷻ᜲଝናୁ଼ોႦ଼Ꮠუ័୨୨୳ୟଝഊ័ૌ Ⴆ଼෪ᤓᄎ$50ଝပొૌᚨଡண୨சணୠஎ୨ண ૽ોᮉ൏ଶ᮱ᮣો᷻ᜲોணஅஙଶ୷୯ᝑଠᑑᢀଜ ଛો႙Ⴒଁሟჾଉଘଽૌ ண୨ᜳေᵄଚୟଙለᬾፘകଝૌ ଅା૽ଠႲยଠᯌୄଉଜଛୄấႆૌ
㻝㻞䈊 Ꮠუ័୨୨୳ୟ෪ᤓᄎ$50 ፱ጥ ᜳ༡ᣞశ
୶ ண ୧ ண ῠΰῡ ῠῥῡ Ⴆ Ⴆ Ⴆ
Ⴆ តᑷଇ ፱ଇ ชᛯଇ ᎋ ఔ Ⴒย ச୩୶ணୠႲย "%/8 %41 441 %.1 1"44 ୶ஆ 1.1 $%1 ୣண୶ଢ଼୩ Ⴒย $PPLJF ᮍ൝ %00) 57 ῷῷῷ Ⴒยᐶ᛭ഊ ିିକଘᦗ ଫச 35# ஈ୳୰ ஃ୷ணୠ J04 㻝㻟䈊 %41૾ᄜଝ ᠼଓ૾କଘଁଽ %.1ોഊ᠙୴ો ᮣᕺ୴ଜଛ ႙Ⴒଁ᷻ᜲ ῷῷῷ ሟჾଉଘ இ୰ୟ૾ኤ ౡᥔᆁ༁Ⴒย૾ ᅋᇡ᷶ ᦗ ୣો*%'" ૾କଖ଼ዶᮍఔᐶୄ ౬଼ଡଊଳଽ Ⴆᭇῠ፱ଇῡ
4&ଚଉଘଢ଼ஓசୄ୩୯ଇᄛોஅசஙண୩ଚ ଉଘ8FCᣃଠ᷻ᜲୄᣦỿଋଽૌ ଏଠᄛો"E(FOFSBUJPOଠ4%,᷻ᜲଝናୁ଼ોᚨଡ4VQFSTIJQᏐ უ័ଠ71P&ഖ୶ୟ୨୫ண୯᷶ୄඒଳଽૌ 㻝㻠䈊 4VQFSTIJQᏐუ័ 71P&ഖ୶ୟ୨୫ண୯᷶ ชᛯᝢ ᜳ༡ᣞశ
୶ ண ୧ ண ῠΰῡ ῠῥῡ Ⴆ Ⴆ Ⴆ
Ⴆ តᑷଇ ፱ଇ ชᛯଇ ᎋ ఔ Ⴒย ச୩୶ணୠႲย "%/8 %41 441 %.1 1"44 ୶ஆ 1.1 $%1 ୣண୶ଢ଼୩ Ⴒย $PPLJF ᮍ൝ %00) 57 ῷῷῷ ଫச 35# ஈ୳୰ ஃ୷ணୠ J04 Ⴆஈ୳୰ஃ୷ணୠଚ ૽*51ଚ૽ଙଜ૽ᜎା ႦႲยᐶ᛭ഊ Ⴆ"E(FOFSBUJPO૾ 'BDFCPPL"VEJFODF /FUXPSLଚཔᣇ Ⴆடணଇଚଠ෪ ଼ᣣ૾ჟ័ୖண୷ ଙ෪଼ାଽ 㻝㻡䈊 ῷῷῷ Ⴆ*51ౄḠଚ ૽TUQSJDFBVDUJPOଚ ૽0.4%,ଚ૽ TFMMFSTKTPOଚ૽ଙଜ ૽ᜎା Ⴆୣଚ૽J04ଚ૽ ଙᜎାଃଛଜ૽൩ฎ૿ ଝଜା Ⴆᭇῠชᛯଇῡ
୶ ண ୧ ண ῠΰῡ ῠῥῡ Ⴆ Ⴆ Ⴆ
Ⴆ តᑷଇ ፱ଇ ชᛯଇ ᎋ ఔ Ⴒย ச୩୶ணୠႲย "%/8 %41 441 %.1 1"44 ୶ஆ 1.1 $%1 ୣண୶ଢ଼୩ Ⴒย $PPLJF ᮍ൝ %00) 57 ῷῷῷ ῷῷῷ ଫச 35# ஈ୳୰ ஃ୷ணୠ J04 㻝㻢䈊 Ⴆᭇῠชରଚଳῡ
୶ ண ୧ ண ῠΰῡ ῠῥῡ Ⴆ Ⴆ Ⴆ
Ⴆ តᑷଇ ፱ଇ ชᛯଇ ᎋ ఔ Ⴒย ச୩୶ணୠႲย "%/8 %41 441 %.1 1"44 ଫச 35# ୶ஆ 1.1 $%1 ஈ୳୰ ஃ୷ணୠ ୣண୶ଢ଼୩ Ⴒย $PPLJF ᮍ൝ J04 %00) 57 ῷῷῷ ῷῷῷ ଅଅରଙଡవୄૺଘ૿ରଉଠଙ ଅଠଡ፯ᎋୄᆐଉଘରଉହ 㻝㻣䈊 Ⴆᭇ
ୟ୶எ ୶ୟᐶ᛭ଠ፯ᎋୄᆐଉଘଽ 㻝㻤䈊
Ⴆᄛଠᐶ᛭ଡଛଜକଘଽଠ૽ῷ ଚ୶எଙૼዷଝૼᯌୄକଘରଋ 㻝㻥䈊
Ɣ 4/4ો&$ોఒᣇଠஇங୳அஎ 1' ୄ௴ᄮଝႲย୧୩୶ஐ᷻ᜲଡોஇங ୧ଝᣚᄮଠᵒᆳୄଉଖଖોშ૿૿ᔲᜲଝᬻୁାଽૌ୷୩இஜଃଙଡଜଁો ச୩୶ணୠ Ɣ ୖଡ଼୷ண૾༗ૺ൏ዴ૾ᴓଲૌለᬾଝண୧୳இୄሿଖો1'ଚଏାౄ ༻ଙ࿚ᚨዷᔕଶᎋଽଅଚ૾༷ୁକଘଁଽૌ1'ౄ༻ଡોႲย୧୩୶ஐଙᬻକଘിᚫ ୄஆஙୖ୦ଶ୷୩ଙሟᵄ൏૾༗ૺଽ
Ɣ ᚨᙡᝑតଠ(". )FBEFS#JEEJOHଠୣ୧୩୶ஐႦᄛଡોᒹକଘଽଠ૽ῷ Ɣ ᙰᠼᣃଠႲย័ଡોඇ૾ଁଝૺଽႲยᎠોᨅ័ଠ૾ሿଖ፡ᝈଜ୷ ୯ોགᇸஇங୳அஎଚଠஙண୩ોஉ୶ஆଜለᬾଜଛ૾ଜଚᛛ૿ ᒹଽଠଡ૽ଜ଼ෝଉଁଜଽ 㻞㻜䈊 តᑷଇ૾ૺଽႦᄛ 㻡㼥㼑㼍㼞㼟㻌㼘㼍㼠㼑㼞䈊
Ɣ ᑀགྷୄ఼ଠགᇸஇங୳அஎଚ௱ନྺଝଜଽଝોႲยஇ ங୳அஐୄ᷻ᜲૌ Ɣ இங୧ୄᆳଉો*%ଠ൙ᛟዷᔕૌ இங୳அஎଡሿକଘ ଽᆁ༁૾༾൏ૌ෪଼ሄଝ᱆ొ૾ౘૌ 㻞㻝䈊 ࿚ᚨଠଳଝ෪଼ᣣଙଽଅଚῠតᑷଇῡ
Ɣ ᙰᠼᣃଠႲย័ଡોూᚫႹଚஇங୳அஎౄ༻ଭମᕆᖞૌ Ɣ 4/4ો&$ોᓴᕩᡡଠஇங୳அஎ૾௴ᄮଚଜ଼ોႲยᣃଠ୧୩୶ஐ᷻ᜲ ૾ᴓଲૌஏஇசଜଛ૾ોஇங୳அஎଠ້ౡୄଇଝଽૌ Ɣ ဌ༰ଶஅஙணẨପଠ୷୨୯எୡ୶ணୠଠጲ૾ᅋᴌଝᴓଲૌ Ɣ Ⴒย૽$3.Ẩରଙᑬዴଉો0.0ଜ෪଼ᣣ૾ᓛଝ༗ૺଽ Ɣ
%00)ଶ.BB4ଜଛ૾ᣫોணஙணଚஅஙணଠᑬዴ૾༗ૺଽ 㻞㻞䈊 ፱ଇ૾ૺଽႦᄛ 㻡㼥㼑㼍㼞㼟㻌㼘㼍㼠㼑㼞䈊
Ɣ ଶକଣ଼భ૾གఔૌᱺჵൾଜ᷻ᜲᣣᤵୄଖଁଽ Ɣ இங୳அஎῠରଌଡ-*/&ῡଝఄକ૽଼ଖଖોౡᥔᆁ༁ୄଢ଼ଝોႲ ย૽ச୨ୗஜ୧ணો$3.ଶဌ༰ኆᣃଠஃ୩ଜଛોᑗྶᮌଉ ଜ૾அୄ௦଼ો0.0ଜఔᐶପଚဩ᷻ଉଘଁ 㻞㻟䈊 ࿚ᚨଠଳଝ෪଼ᣣଙଽଅଚῠ፱ଇῡ
Ɣ *%'"""*%SEQBSUZDPPLJFஉ୩ଠ*%ଝằାଜଁଜଽ Ɣ $.1 $POTFOU.BOBHFNFOU1MBUGPSN ଠጲ Ɣ ᴃጓටଠᔵାଠᡍଚଉଘો%41૾Ⴒย௹ଝ଼ᯎᣚଜᆁ༁ୄቾ៍ଋଽଅଚ૾ ଇଝᨛටଋଽૌῠ୫ண୧୶ஆଜTUQBSUZEBUBଚଠഖଟฅଚᇔᄾ ଡ଼ῡ
Ɣ ୦୯ୢ୶ணୠ૽Ṟାોୣண୶ண୴ᴐඐଜႲย૾଼TUQBSUZ ୷୯ଝ᳴ଚଅିଙଠඓ᰾ଝଜଽૌῠჵTUQBSUZ୷୯ୄሿଜஆ ச୳୧ஓଠዷ૾༾ଅଚୄૺଽଚો௹ᇩ༂ଝଡଜଜῷῡ 㻞㻠䈊 ชᛯଇ૾ૺଽႦᄛ 㻡㼥㼑㼍㼞㼟㻌㼘㼍㼠㼑㼞䈊
Ɣ -JWF3BNQ+BQBOોົങ%41ൖଚଜଽ4DBMF0VU%41ଚ*EFOUJUZ-JOLଠቭᴐና ୄᜲᭇ ż IUUQTQSUJNFTKQNBJOIUNMSEQIUNM Ɣ Ꮃᅌୄሿକଘ෪଼ᣣଳଽ᷻ᜲᣣᤵ૾གఔૌቫᛟଡ૾ண୨ଠ᱆ ొଚଉଘોభఔଚ૾କଓ଼ᣣଙᬻକଘରଋ 㻞㻡䈊 ࿚ᚨଠଳଝ෪଼ᣣଙଽଅଚῠชᛯଇῡ
Ⴆᄛ 4/4&$ఒᣇᣃᡡ1'૾௴ᄮ ୶ୟଠ൏ዴ૾ᱹଅଽ ᙰᠼᣃ1'ଡෝଉ 0.0૾ጲଋଽ 4/4&$ᓴᕩᡡ1'૾௴ᄮ ᙰᠼᣃ1'ଡෝଉ *%ଝằାଜ $.1૾ጲଋଽ ୦୯ୢ୶ணୠߓ
ୣண୶ண୴ᴐඐໜႲย ෪଼ᣣଙଽଅଚ ᑀགྷଠႲยஇங୳அ ஐୄჵଁଉଘଽ ᷻ᜲᣣᤵୄჵଁଉଘଽ གᇸ1'ଝఄକ૽ଽ ౡᥔᆁ༁ୄଢ଼ଝ0.0ଜ ဩ᷻ୄᯬଲ -JWF3BNQଚଠቭᴐና ᷻ᜲᣣᤵୄჵଁଉଘଽ ᴉᘃ ॓Ⴆᄛ 0.0૾ጲଋଽ 4/4&$ఒᣇᓴᕩᡡ1'૾௴ᄮ ᙰᠼᣃ1'ଡෝଉ ॓෪଼ᣣଙଽଅଚ 1'ୄჵටଉଘଁ ශᐶตଲ $PPLJFౄ༻ଠᇸᔕᑩᣖ ᷻ᜲᣣᤵჵଁଉଘଽ ត ᑷ ଇ ፱ ଇ ช ᛯ ଇ 㻞㻢䈊 எச
㻞㻣䈊 ୶ ண ୧ ண ῠΰῡ ῠῥῡ Ⴆ Ⴆ
Ⴆ Ⴆ តᑷଇ ፱ଇ ชᛯଇ ᎋ ఔ Ⴒย ச୩୶ணୠႲย "%/8 %41 441 %.1 1"44 ୶ஆ 1.1 $%1 ୣண୶ଢ଼୩ Ⴒย $PPLJF ᮍ൝ %00) 57 ଫச 35# ஈ୳୰ ஃ୷ணୠ J04 ಧభଠ፯ᎋఒᆐູ
፱உணଡો Ꮠუ័ஃ୳ୠஃᑗଠଆශൾଠଚો ᵒಘଇଘ૿ରଉૌ 㻟㻠䈊
᳴ᡜຳୄ᷻ఒ࿖ଙଋૌᒛຳጞṻଆૼẹଉରଋῙ 㻟㻡䈊 ୱஓ୳ଝଘணୡ63-ୄૼ଼ଉରଋଠଙો ணୡପଠଆශൾୄૼẹଉରଋૌ ᮏ᪥䛿䈊 䛤ཧຍ䛒䜚䛜䛸䛖䛤䛦䛔䜎䛧䛯䟿䈊