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Loops, internal (execs)

Kevan Lee
November 08, 2018
42

Loops, internal (execs)

Kevan Lee

November 08, 2018
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  1. Challenges with funnels Funnels create strategic silos Funnels create functional

    silos Funnels operate in one direction: top to bottom
  2. Value Promise The reason why people choose to participate in

    each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
  3. What will our next loops be? Current Loops New Explorations

    Word of Mouth Content marketing Virality (team invite) User-distributed (branded shortlinks) Leads Customer education Sponsorships Integrations