Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Loops, internal (execs)
Search
Kevan Lee
November 08, 2018
1
48
Loops, internal (execs)
Kevan Lee
November 08, 2018
Tweet
Share
More Decks by Kevan Lee
See All by Kevan Lee
How to Adapt Your Social Media Strategies
kevanlee
0
79
How marketing works at Buffer
kevanlee
1
1.1k
Growth, internal
kevanlee
0
41
Featured
See All Featured
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
107
19k
How STYLIGHT went responsive
nonsquared
100
5.6k
Raft: Consensus for Rubyists
vanstee
140
7k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
17
950
Bash Introduction
62gerente
614
210k
Intergalactic Javascript Robots from Outer Space
tanoku
271
27k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3.1k
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
Git: the NoSQL Database
bkeepers
PRO
430
65k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
357
30k
The Art of Programming - Codeland 2020
erikaheidi
54
13k
Transcript
How does our product grow?
System of Compounding Loops
What is a loop?
Example
Acquisition Retention Engagement Defensibility
What about funnels?
Funnels = Accountabilities Loops = Growth
Challenges with funnels Funnels create strategic silos Funnels create functional
silos Funnels operate in one direction: top to bottom
None
We want sustainable, compounding growth.
None
None
Why loops don't last forever Value Promises Change Max Scope
Exists
Value Promise The reason why people choose to participate in
each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
Value Promise: Personal People want to save time with social
media Value Promise: ???
None
None
What will our next loops be?
What will our next loops be? Current Loops New Explorations
Word of Mouth Content marketing Virality (team invite) User-distributed (branded shortlinks) Leads Customer education Sponsorships Integrations
How fully do we adopt loops? Product Marketing Advocacy