Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Loops, internal (execs)
Search
Kevan Lee
November 08, 2018
1
47
Loops, internal (execs)
Kevan Lee
November 08, 2018
Tweet
Share
More Decks by Kevan Lee
See All by Kevan Lee
How to Adapt Your Social Media Strategies
kevanlee
0
66
How marketing works at Buffer
kevanlee
1
1.1k
Growth, internal
kevanlee
0
40
Featured
See All Featured
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
4
430
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
29
1.1k
Writing Fast Ruby
sferik
628
61k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Imperfection Machines: The Place of Print at Facebook
scottboms
267
13k
Music & Morning Musume
bryan
46
6.4k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
30
2.3k
Designing Experiences People Love
moore
140
23k
Large-scale JavaScript Application Architecture
addyosmani
511
110k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
120k
Building a Scalable Design System with Sketch
lauravandoore
462
33k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Transcript
How does our product grow?
System of Compounding Loops
What is a loop?
Example
Acquisition Retention Engagement Defensibility
What about funnels?
Funnels = Accountabilities Loops = Growth
Challenges with funnels Funnels create strategic silos Funnels create functional
silos Funnels operate in one direction: top to bottom
None
We want sustainable, compounding growth.
None
None
Why loops don't last forever Value Promises Change Max Scope
Exists
Value Promise The reason why people choose to participate in
each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
Value Promise: Personal People want to save time with social
media Value Promise: ???
None
None
What will our next loops be?
What will our next loops be? Current Loops New Explorations
Word of Mouth Content marketing Virality (team invite) User-distributed (branded shortlinks) Leads Customer education Sponsorships Integrations
How fully do we adopt loops? Product Marketing Advocacy