Growth, internal

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Transcript

1. How does your product grow?
2. MRR We have a great product! First-to- market Word of Mouth Funnels ???
3. MRR We have a great product! First-to- market Word of Mouth Funnels ???
4. We have a great product! Agreed! Why do some great products succeed and others don't?
5. MRR Great! How does MRR grow?
6. Three misleading frameworks 1. Funnels 2. First-to-market & first-to-scale 3. Network effects, WOM, and defensibility are random
7. Challenges with funnels Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom
8. Product Acquisition Monetization Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom
9. Product Marketing Advocacy Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom
10. Funnels create strategic silos Funnels create functional silos Funnels operate in one direction: top to bottom
12. We want sustainable, compounding growth.
14. How do software products grow? Growth Loops
20. 4 Type of Value Loops Provide New User Acquisition Engagement Retention Defensibility
23. Why loops don't last forever Value Promises Change Max Scope Exists
24. Value Promise The reason why people choose to participate in each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
25. Value Promise The reason why people choose to participate in each step of the growth loop. Personal Financial Social
27. Value Promise: Personal People want to save time with social media Value Promise: ???
28. Max Scope The point at which growth loop returns begin to diminish.
30. What will our next loops be?