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Growth, internal
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Kevan Lee
November 03, 2018
Business
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36
Growth, internal
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Kevan Lee
November 03, 2018
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Transcript
How does your product grow?
MRR We have a great product! First-to- market Word of
Mouth Funnels ???
MRR We have a great product! First-to- market Word of
Mouth Funnels ???
We have a great product! Agreed! Why do some great
products succeed and others don't?
MRR Great! How does MRR grow?
Three misleading frameworks 1. Funnels 2. First-to-market & first-to-scale 3.
Network effects, WOM, and defensibility are random
Challenges with funnels Funnels create strategic silos Funnels create functional
silos Funnels operate in one direction: top to bottom
Product Acquisition Monetization Funnels create strategic silos Funnels create functional
silos Funnels operate in one direction: top to bottom
Product Marketing Advocacy Funnels create strategic silos Funnels create functional
silos Funnels operate in one direction: top to bottom
Funnels create strategic silos Funnels create functional silos Funnels operate
in one direction: top to bottom
None
We want sustainable, compounding growth.
None
How do software products grow? Growth Loops
None
None
None
None
None
4 Type of Value Loops Provide New User Acquisition Engagement
Retention Defensibility
None
None
Why loops don't last forever Value Promises Change Max Scope
Exists
Value Promise The reason why people choose to participate in
each step of the growth loop. Max Scope The point at which growth loop returns begin to diminish.
Value Promise The reason why people choose to participate in
each step of the growth loop. Personal Financial Social
None
Value Promise: Personal People want to save time with social
media Value Promise: ???
Max Scope The point at which growth loop returns begin
to diminish.
None
What will our next loops be?