Enables users to personally record a music clip (up to 20 seconds in length) from any song, with the op@on to pair it with a picture, text, and/ or drawing. • Upon receiving, the recipient has the opportunity to hear/view the ‘riff’ one @me, aGer which it deletes permanently – leaving only a link to purchase that song within iTunes or Amazon. • Riff facilitates unique, intui@ve user interac@ons using studio-‐quality clips, simultaneously promo@ng the sale of each track featured in the riff.
B2C service • C2C: U@lity for fans to discover and interact with music – Fun, quick, easy to use, and impacUul: all the most important characteris@cs of an app for users in our target demographic (ages 12-‐24) • B2C: Promo@on, exposure, and sales mechanism for ar@sts and their music à occurs as a natural byproduct of Riff interac@ons – Creates a user-‐driven, point-‐to-‐point (word of mouth) reference system for the music featured in each ‘riff’ sent between users + encouraging sales – A compelling tool/plaUorm for ar@sts to interact with fans using their music,
usability design, feature priori@za@on, and most recently, the unfortunate shu`ering of Grooveshark (which was a major source of content -‐ since replaced with the robust offerings of YouTube), we finally have a product that has all the hallmarks of a compelling, desirable app. Even with these recent changes, we s@ll have seen exci@ng users growth – in spite of Riff technically being s@ll in beta form. With marke@ng/ adop@on now being the main priority in the product cycle, we an@cipate even more rapid growth to occur throughout the summer months, followed by explosive growth commensing once school begins again in the fall of 2015.
marcoroth
jonrohan
tammielis
frankvandijk
lemiorhan
maggiecrowley
codingconduct
marcelosomers
pedronauck
mayunak
eileencodes
axbom
