and regularly increasing competition, several apps become irrelevant quickly. We wanted to understand : What leads to strong app engagement? What leads to app deletion? What apps can do to not only survive in the early days, but sustain over the long term.
in whatever you are doing, to do anything well in your life, you need clarity not confidence “ -Sadhguru Be obvious about what you’re going to do and then completely deliver on that.
aligning your team to drive rapid and sustainable growth“ North Star Metric - Should we write a new feature? - Remove a feature? - Fix a bug? - Design a user interface? - Change pricing? - Hire a customer support person?
aligning your team to drive rapid and sustainable growth“ North Star Metric - Capture the core value that your product delivers to customers . - Quantify this value in a single metric.
- Ralph Johnson Quality problems cause anger - Users are highly sensitive to usability and quality issues - The main cause for early app deletion - Expectation for paid apps are higher
while keeping the user in control - Personalization makes users more emotionally attached to an app over the long term. - Users want to remain in control of what data the app is accessing and how that data is being used
standing still“ Don’t stand still or run too fast - Users expect apps to evolve but at a pace that doesn’t make them lose control or comfort with the app . - It’s important to establish a balanced pace of change which will suit the majority eg : Don’t change the complete design over night
standing still“ Optimize your feature releases - Use beta testing to gather user feedback - Find potential flaws and ensure technical stability in your alpha and beta apps.
watch, making it easier to use at work” Users value tech compatibility. App should be compatible - with devices (wearables etc.) - with features (calendar, location etc.) - with 3rd party apps.
connect with people. Obviously social media apps are great, but even my fitness tracker app provides that connection to others.” Users value apps that foster social interactions - Apps that bring user closer to others. - Social options will only work if they are build on the core purpose of the app .
the entire company” Don’t treat service as an afterthought - Should be in-house. - Human to human interaction - Track what features your users want - Should have sessions with customers - Send messages, surveys and announcement - Write blogs
understands that goes to his head. If you talk to him in his language, it goes to his heart” - Nelson Mandela Localization is a broad spectrum - Translating text - Customizing characters - Changing the in-app experience for different markets.
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