Write. Measure. Learn. Repeat!

Transcript

1. Write. Measure. Learn. Repeat! Inspirations from other digital products
2. Global eBook Report „What we can state today, at the current tipping point in the digital transition between the first and the second decade of the ebook, is probably simple: Digital opens the boxes around the book.“
3. 1.0 2000
4. idea build use, love, tell others
5. 1.0 1.1 2000
6. idea build beta users feedback build final product use, love, tell others
7. 1.0 1.1 2000 2.0
9. idea define hypothesis use, love, tell others build small part for hypothesis
10. https://image.slidesharecdn.com/spotifykanbanopenspaceghent2013-130401044826-phpapp01/95/agile-at-spotify-60-638.jpg?cb=1364791955
11. Use, love, tell others.
12. Discovery Visibility Consideration Purchase Advocacy 1 2 3 4 5 https://davidgaughran.wordpress.com/2018/04/29/ welcome-to-the-superfan-factory/
13. Discovery 1
14. Visibility 2
15. Consideration 3 Read more? Purchase 4
16. Advocacy 5 Abraham Merrit The Moon Pool
19. https://sgrol.io @sgrolio Cover Image: https://www.shutterstock.com/de/g/gaudilab