Write. Measure. Learn. Repeat!

Transcript

1. Write. Measure. Learn. Repeat! Inspirations from other digital products

2. Global eBook Report „What we can state today, at the

   current tipping point in the digital transition between the first and the second decade of the ebook, is probably simple: Digital opens the boxes around the book.“

3. 1.0 2000

4. idea build use, love, tell others

5. 1.0 1.1 2000

6. idea build beta users feedback build final product use, love,

   tell others

7. 1.0 1.1 2000 2.0

8. None

9. idea define hypothesis use, love, tell others build small part

   for hypothesis

10. https://image.slidesharecdn.com/spotifykanbanopenspaceghent2013-130401044826-phpapp01/95/agile-at-spotify-60-638.jpg?cb=1364791955

11. Use, love, tell others.

12. Discovery Visibility Consideration Purchase Advocacy 1 2 3 4 5

    https://davidgaughran.wordpress.com/2018/04/29/ welcome-to-the-superfan-factory/

13. Discovery 1

14. Visibility 2

15. Consideration 3 Read more? Purchase 4

16. Advocacy 5 Abraham Merrit The Moon Pool

17. None
18. None

19. https://sgrol.io @sgrolio Cover Image: https://www.shutterstock.com/de/g/gaudilab