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Write. Measure. Learn. Repeat!
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Konstantin Diener
May 16, 2018
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Write. Measure. Learn. Repeat!
Konstantin Diener
May 16, 2018
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Transcript
Write. Measure. Learn. Repeat! Inspirations from other digital products
Global eBook Report „What we can state today, at the
current tipping point in the digital transition between the first and the second decade of the ebook, is probably simple: Digital opens the boxes around the book.“
1.0 2000
idea build use, love, tell others
1.0 1.1 2000
idea build beta users feedback build final product use, love,
tell others
1.0 1.1 2000 2.0
None
idea define hypothesis use, love, tell others build small part
for hypothesis
https://image.slidesharecdn.com/spotifykanbanopenspaceghent2013-130401044826-phpapp01/95/agile-at-spotify-60-638.jpg?cb=1364791955
Use, love, tell others.
Discovery Visibility Consideration Purchase Advocacy 1 2 3 4 5
https://davidgaughran.wordpress.com/2018/04/29/ welcome-to-the-superfan-factory/
Discovery 1
Visibility 2
Consideration 3 Read more? Purchase 4
Advocacy 5 Abraham Merrit The Moon Pool
None
None
https://sgrol.io @sgrolio Cover Image: https://www.shutterstock.com/de/g/gaudilab