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Write. Measure. Learn. Repeat!

Avatar for Konstantin Diener Konstantin Diener
May 16, 2018
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Write. Measure. Learn. Repeat!

Avatar for Konstantin Diener

Konstantin Diener

May 16, 2018
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Transcript

  1. Write. Measure. Learn. Repeat! Inspirations from other digital products

  2. Global eBook Report „What we can state today, at the

    current tipping point in the digital transition between the first and the second decade of the ebook, is probably simple: Digital opens the boxes around the book.“

  3. 1.0 2000

  4. idea build use, love, tell others

  5. 1.0 1.1 2000

  6. idea build beta users feedback build final product use, love,

    tell others

  7. 1.0 1.1 2000 2.0

  8. None

  9. idea define hypothesis use, love, tell others build small part

    for hypothesis

  10. https://image.slidesharecdn.com/spotifykanbanopenspaceghent2013-130401044826-phpapp01/95/agile-at-spotify-60-638.jpg?cb=1364791955

  11. Use, love, tell others.

  12. Discovery Visibility Consideration Purchase Advocacy 1 2 3 4 5

    https://davidgaughran.wordpress.com/2018/04/29/ welcome-to-the-superfan-factory/

  13. Discovery 1

  14. Visibility 2

  15. Consideration 3 Read more? Purchase 4

  16. Advocacy 5 Abraham Merrit The Moon Pool

  17. None
  18. None

  19. https://sgrol.io @sgrolio Cover Image: https://www.shutterstock.com/de/g/gaudilab