Kathy Sharo, founder of Web Words Matter, passionately believes that practical marketing produces results and great words drive growth . She helps companies attract those elusive new clients through an awesome strategy, engaging messaging/content and return-on-investment measurement. Through her work with start-ups to large global corporations, Kathy has hands-on experience in nearly every area of marketing. She advocates adding a critical area back into the conversation: the lost art of marketing words.