Vertical Video Strategies That Pay Out

Learn why vertical video is your best bet in the current marketing landscape and how to produce new content and scale effectively and on a budget.

Transcript

1. Double or Nothing Vertical Video Strategies That Pay Out Kyle Shurtz Avalaunch Media Speakerdeck.com/kyleshurtz https://www.linkedin.com/in/kyle-shurtz-wild-bet-king/
2. Double or Nothing Vertical Video Strategies That Pay Out
3. Who Am I? Angler Golfer Gambler Marketer Husband & Father
4. and what it has to do with marketing The Game Of Craps Risk, Reward, and a little bit of luck. Best Company
5. • Roll the dice. • Win with a 7 or 11 on the first roll. • If not, try to roll your point number before rolling a 7.
6. • Place Bets on the 6 and 8 • 1.52% House Edge • Maximize your odds
7. 6s and 8s of Digital Marketing
8. Craps and Marketing: The Power Of Making the Right Bets In Craps, the 6 and 8 bets are the most frequently rolled numbers giving players consistent returns. In Digital Marketing, vertical video is your 6 and 8 – offering consistent engagement, especially on platforms like Instagram Reels, TikTok, and YouTube Shorts.
9. High Frequency Scalable ROI Target Reach High Visibility Vertical Video is Your 6 & 8
10. Video Rise of Vertical
11. v
12. v
13. TikTok Users spent collective 4.43 billion minutes 30% of users have used TikTok Shop Users spend 57 minutes on the app daily -80% decrease posts compared to stories
14. Effective? Why is Vertical Video
15. Long Form Content You have old videos, blogs, and content that has worked in the past. Turn them into something quick and easily digestible. Munch + AI make this simple Higher Odds If you are consistent and patient you can go viral and get reach you never dreamed of Greater Reach More time spent on phones watching vertical video than any other time in the history of the world
16. Blueprint The Betting
17. Case Study: Lakanto Were Flat YoY 46% Revenue Growth in August 2024 40% Revenue Growth in July 2024 Had Bad Publicity
18. Messaging Matrix What do customers want to hear? Test! Test! Test! AI, repurpose, and distribution Content Calendar Diverse messages “what’s in it for me” Content Creation Long form filming with sound bites in mind
19. Based upon reviews of Lakanto give me an executive summary of customer sentiment on why they do and do not love the products. Help me understand how I can position my product to sell it more effectively.
20. Messaging Matrix What’s in it for your customer? Why aren’t people buying? What are others saying?
22. Plan With Purpose Build content with short form in mind Use AI to increase output and speed Name content to see the spread
24. Loaded Dice The Tool Suite
29. z
31. Podcasts
35. 25c8a7-billo-196375-orig.mp4 d1de55-billo-197013-orig.mp4 Trending Use Case Product How-To
36. “What’s in it for you?”
37. Vlogs Blogs Ads Podcast
38. Let’s Roll! 801-888-9951 Avalaunch Media | SLC, UT kyle@avalaunchmedia.com