codes and conventions

Transcript

1. Codes and Conventions of a Newspaper Advert
2. A professional newspaper ad must include: Channel Logo – Big and fitting with colour scheme so it’s clear and stands out Title ‐ “Seven Days” in a bigger font to the rest of the text. Simple and understandable title relevant to the programme. Smaller text under the title giving more insight to what the programme is/about (tagline) Scheduling Information‐ When the programme starts date and time The image used must be clear and relevant to the programme/topic making it seem interesting to watch. It must engage with the audience ensuring it hits the programmes target audience
3. • Colour scheme is also important for news advertisements they need to be bold, eye catching and attention grabbing persuading the audience to watch this programme. • Some programmes such as channel 4 have a similar colour scheme and style – they will always lay font on top of coloured block.
4. Text used should be easy to read with established meaning (might have been creatively complex on photoshop) not taking attention away from the creative and striking image. A few examples: