Building MINI Eats: A New Food Experience, Right Inside LINE

A session at LINE THAILAND DEVELOPER CONFERENCE 2026

Transcript

1. Building MINI Eats A New Food Experience, Right inside LINE
9. Queue Order Pay Pick up
10. Order Scan! Pay Pick up
11. LINE MINI Eats เร็ว ง่าย สะดวก ครบทุกโซลูชันความอร่อย
12. Order Scan! Pay Pick up
13. Order Scan!
14. Order LINE MINI Eats Scan!
15. Home LINE MINI Eats Scan! Home
16. Home LINE MINI Eats
17. Home & Order LINE MINI Eats
18. LINE MINI Eats
19. LINE MINI Eats LCT LMWN Restaurant Home Page Mobile Ordering
20. LINE MINI Eats Consumer MINI App Business Home CMS
21. LINE MINI Eats Consumer LIFF Business MBO WMA/POS
22. LINE MINI Eats LCT LMWN
23. Seamless Experience
27. Seamless Experience Alignment ･ User Experience ･ Engineering Shared vision • Align across organizations on a common goal, ensuring everyone understands the value we aim to deliver to users. End-to-End Thinking • Design the entire user journey as one continuous experience, rather than focusing on individual systems or organizational boundaries. Seamless Integration • Connect multiple systems and services to deliver a consistent, unified experience without exposing the complexity behind them.
28. LINE MINI Eats เร็ว ง่าย สะดวก ครบทุกโซลูชันความอร่อย Order Scan!
29. Order Pay Pick
30. Pay LINE MINI Eats
31. Order Pay Pick
32. er Pay Pick up C
33. Pick Up LINE MINI Eats
34. Collaborative Ownership
35. Collaborative Ownership Ownership ･ Expertise ･ Collaboration Clear Boundaries • Define clear responsibilities and boundaries so each team can independently own and manage its services. Complementary Strengths & Expertise • Bring together different teams' strengths and expertise to build solutions that no single team could deliver as effectively alone. Co-Development • Work together toward a common outcome, taking collective responsibility for integration and challenges that cross organizational boundaries.
36. er Pay Pick up C
37. y Pick up CRM
38. CRM
39. Projects 01 Home Page 02 MBO 03 MyCustomer | CRM 04 Wongnai CRM
40. Business Owner CMS POS CRM
41. Home Page CMS
42. Home Page CMS
43. Projects 01 Home Page / CMS 02 MBO / CMS 03 MyCustomer | CRM 04 Wongnai POS CRM
44. 10x Faster New Ways of Working Lean Process • Eliminate unnecessary steps, reduce friction, and focus on what truly matters. Embrace AI • Experiment with AI, explore its possibilities, and find what works best for us. Collaborate • Work together, share expertise, and move forward with shared goals.
45. Platform & Integration OA Plus Core Subscription Wongnai Merchant App
46. Leverage
47. Projects 01 Home Page / CMS 02 MBO / WMA 03 MyCustomer | CRM 04 Wongnai POS CRM 05 OA Plus 06 Core Subscription
48. MINI Eats Solution LCT LMWN MyCusto mer Mobile Ordering Restaurant Home Page CRM Wongnai POS CRM OA Plus Core Subscription Wongnai Merchant App
49. MINI Eats Solution LCT LMWN MINI App / LIFF MyCusto mer Mobile Ordering Restaurant Home Page CRM Wongnai POS CRM Service Platform / Integration OA Plus Core Subscription Wongnai Merchant App
50. MINI Eats Solution LCT Seamless Experience LMWN MyCusto mer Mobile Ordering Restaurant Home Page CRM Wongnai Collaborative Ownership Leverage POS CRM OA Plus Core Subscription Wongnai Merchant App
51. Key Takeaways Building MINI Eats: A New Food Experience, Right inside LINE Seamless Experience • It's about creating a connected and consistent user journey, not just integrating systems and making them work together. Collaborative Ownership • It's about sharing responsibility and working toward a common goal, while maintaining clear ownership of our own domains. Leverage • It's about maximizing the value of what we already have, not building everything from scratch every time we face a new challenge.
52. BUILD THE NEXT FRONTIER