Marketing Kit

Transcript

1. www.prnewschannel.com info@prnewschannel.com 888.399.5534
2. breaking out shouldn’t break the bank tŚĞŶLJŽƵƵƐĞWZEĞǁƐŚĂŶŶĞůĨŽƌƉƌĞƐƐƌĞůĞĂƐĞĚŝƐƚƌŝďƵƟŽŶ͕LJŽƵŐĞƚƚŚĞ ďĞƐƚďĂŶŐĨŽƌLJŽƵƌďƵĐŬ͘WZEĞǁƐŚĂŶŶĞůŚĂƐƚŚĞŵŽƐƚĂīŽƌĚĂďůĞƉƌŝĐĞƐ͘͘͘ tĞƚŚŝŶŬŝƚŝƐŽƵƚƌĂŐĞŽƵƐƚŚĂƚŽƵƌĐŽŵƉĞƟƚŽƌƐĐŚĂƌŐĞƐŽŵƵĐŚ͘ we write for computers and humans /Ŷ ƚŚĞ ĂŐĞ ǁŚĞƌĞ ĞǀĞƌLJƚŚŝŶŐ ŝƐ ŽŶůŝŶĞ ĂŶĚ 'ŽŽŐůĞ ŝƐ Ă ǀĞƌď ŝŶ tĞďƐƚĞƌ͛Ɛ ĚŝĐƟŽŶĂƌLJ͕LJŽƵĂůƌĞĂĚLJŬŶŽǁƚŚĂƚLJŽƵŚĂǀĞƚŽǁƌŝƚĞĨŽƌĐŽŵƉƵƚĞƌƐ͘dŚĞƚƌŝĐŬLJ ƉĂƌƚŝƐǁƌŝƟŶŐĨŽƌĐŽŵƉƵƚĞƌƐĂŶĚŚƵŵĂŶƐĂƚƚŚĞƐĂŵĞƟŵĞ͘ KƵƌǁƌŝƚĞƌƐĂƌĞĞdžƉĞƌƚƐŝŶ^ĞĂƌĐŚŶŐŝŶĞKƉƟŵŝnjĂƟŽŶ;^KͿ͘dŚĞLJǁŝůůƉŝŶƉŽŝŶƚ ŬĞLJǁŽƌĚƐLJŽƵŶĞĞĚƚŽƵƐĞƚŽŐĞƚLJŽƵƌƉƌĞƐƐƌĞůĞĂƐĞŝŶƐĞĂƌĐŚĞŶŐŝŶĞƐĂƐǁĞůů ĂƐŝŶƚŚĞƌĞĂĚĞƌ͛ƐŵŝŶĚ͘ if you want, we’ll hold your hand tĞŽīĞƌƉůĞŶƚLJŽĨĂƐƐŝƐƚĂŶĐĞĂŶĚŐƵŝĚĂŶĐĞ͕ŵĂŬŝŶŐŽƵƌĐƵƐƚŽŵĞƌƐĞƌǀŝĐĞƚŚĞ ǀĞƌLJďĞƐƚ͘ ǁǁǁ͘ƉƌŶĞǁƐĐŚĂŶŶĞů͘ĐŽŵ ŝŶĨŽΛƉƌŶĞǁƐĐŚĂŶŶĞů͘ĐŽŵ ϴϴϴ͘ϯϵϵ͘ϱϱϯϰ fact sheet who are we WZEĞǁƐŚĂŶŶĞůŝƐĂŐůŽďĂůŶĞǁƐǁŝƌĞĐƌĞĂƚĞĚďLJũŽƵƌŶĂůŝƐƚƐ͕ĚĞƐŝŐŶĞĚĨŽƌ ďƵĚŐĞƚĐŽŶƐĐŝŽƵƐĐŽŵƉĂŶŝĞƐůŽŽŬŝŶŐƚŽŐĞƚŶŽƟĐĞĚ͘ your news; your way WZEĞǁƐŚĂŶŶĞůŽīĞƌƐƉƌĞƐƐƌĞůĞĂƐĞĚŝƐƚƌŝďƵƟŽŶĨŽƌĐŽŵƉĂŶŝĞƐĂƐǁĞůůĂƐ ƉƵďůŝĐƌĞůĂƟŽŶƐƉƌŽĨĞƐƐŝŽŶĂůƐ͕ĞdžĂĐƚůLJƚŚĞǁĂLJƚŚĞLJůŝŬĞƚŚĞŵ͘LJĚŝƐƚƌŝďƵƟŶŐ LJŽƵƌŶĞǁƐ͕LJŽƵƌǁĂLJƚŽƐĞĂƌĐŚĞŶŐŝŶĞƐĂŶĚƐLJŶĚŝĐĂƚŽƌƐ͕ƚŚĞƉƵďůŝĐƐĞĞƐLJŽƵƌ ĐŽŶƚĞŶƚ͕ĮƌƐƚŚĂŶĚĂŶĚƵŶĮůƚĞƌĞĚ͘
4. www.prnewschannel.com info@prnewschannel.com 888.399.5534 Make the press release long enough, but not too long The average length of a press release is about 400 words. If it needs to be longer, it is OK; no consumer or journalist will do a word count. Link to relevant websites and pages Try to hyperlink only one set of words per paragraph. Search engines may penalize if you do more. Include quotes DĂŬĞƐŝƚƐĞĞŵŵŽƌĞƌĞĂůĂŶĚƌĞůĞǀĂŶƚ͘^ƚĂīŵĞŵďĞƌƐĂŶĚĐƵƐƚŽŵĞƌƐĂƌĞŐƌĞĂƚ sources. Be sure to have their approval. Embed a complementary YouTube video ƌŽƐƐƉŽůůŝŶĂƟŽŶŝƐŐŽŽĚ͊ŶĚĚŽŶ͛ƚũƵƐƚĞŵďĞĚŝƚ͖ůŝŶŬƚŽŝƚ͘ Link to social media sites hƐĞLJŽƵƌǁƌŝƟŶŐƚŽĞŶŐĂŐĞƌĞĂĚĞƌƐǁŝƚŚLJŽƵƌƐŽĐŝĂůŵĞĚŝĂ͘DĂŬĞLJŽƵƌ ŚĞĂĚůŝŶĞdǁŝƩĞƌĐŽŵƉĂƟďůĞďLJŬĞĞƉŝŶŐŝƚƵŶĚĞƌϭϰϬĐŚĂƌĂĐƚĞƌƐ͘hƐĞ hyperlinks to connect your press release with your Facebook and LinkedIn ƉĂŐĞƐ͘ŽŶ͛ƚďĞĂĨƌĂŝĚƚŽĂƐŬLJŽƵƌƌĞĂĚĞƌƐƚŽ͞ůŝŬĞ͟Žƌ͞ĨŽůůŽǁ͟LJŽƵƌďƵƐŝŶĞƐƐ ĞŝƚŚĞƌ͊ checklist /ƐLJŽƵƌƉƌĞƐƐƌĞůĞĂƐĞƌĞĂĚLJĨŽƌƉƌŝŵĞƟŵĞ͍ Here is what to check for before you distribute: KƉƟŵŝnjĞĨŽƌŬĞLJǁŽƌĚƐ LJŝĚĞŶƟĨLJŝŶŐŬĞLJƉŚƌĂƐĞƐƚŽĞŵƉŚĂƐŝnjĞƚŚƌŽƵŐŚŽƵƚĂƉƌĞƐƐƌĞůĞĂƐĞ͕ƚŚĞ chance of it reaching the target audience increases. This is called search ĞŶŐŝŶĞŽƉƟŵŝnjĂƟŽŶŽƌ^K͘tŚĂƚƉŚƌĂƐĞƐŽƌǁŽƌĚƐǁŝůůƉĞŽƉůĞƐĞĂƌĐŚƚŽĮŶĚ ƚŚŝƐƉƌĞƐƐƌĞůĞĂƐĞ͍dŚŽƐĞĂƌĞƚŚĞǁŽƌĚƐLJŽƵǁĂŶƚƚŽĞŵƉŚĂƐŝnjĞ͘dŚĞŵŽƌĞ ƐƉĞĐŝĮĐƚŚĞŬĞLJƉŚƌĂƐĞ͕ƚŚĞďĞƩĞƌ͘ tƌŝƚĞĨŽƌŚƵŵĂŶƐĂŶĚƐĞĂƌĐŚĞŶŐŝŶĞƐ Press releases are not just for reporters anymore. Press releases distributed ƚŚƌŽƵŐŚWZEĞǁƐŚĂŶŶĞůƐŚŽƵůĚďĞĐƌĂŌĞĚƚŽƌĞĂĐŚĐŽŶƐƵŵĞƌƐĂŶĚƉŽƚĞŶƟĂů ĐƵƐƚŽŵĞƌƐĚŝƌĞĐƚůLJŝŶƚŽƉƐĞĂƌĐŚĞŶŐŝŶĞƐůŝŬĞ'ŽŽŐůĞ͕zĂŚŽŽ͊ĂŶĚŝŶŐ͘ Write Your Best Press Release
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9. for politics PR NewsChannel (PRN) is the go-to nonpartisan political public relations newswire. PR NewsChannel is the muscle that makes it possible for any group or individual to bypass traditional media channels, micro target audiences and immediately †‡Ž‹˜‡” —ƤŽ–‡”‡† ‹ˆ‘”ƒ–‹‘ ™‹–Š Žƒ•‡” ’”‡…‹•‹‘Ǥ Politicians, political operatives & consultants and advocacy groups rely on PR NewsChannel to send, respond or control messages online and/or to ‹ƪ—‡…‡’—„Ž‹…‘’‹‹‘Ǥ You want your message to be found online. PR NewsChannel makes that possible. You determine the search terms you want to dominate and we do the rest. Ȉ‘ ‹’”‘˜‡ ƒ† …”‡ƒ–‡ ƒ …ƒ†‹†ƒ–‡ǯ• ‘Ž‹‡ reputation Ȉ‘…‘–”‘Ž™Šƒ–˜‘–‡”••‡‡‹•‡ƒ”…Š‡‰‹‡• Ȉ‘ †”‹˜‡ –”ƒƥ… –‘ ƒ …ƒ†‹†ƒ–‡ǯ• ‘” –Š‹”†Ǧ’ƒ”–› website Ȉ‘„—‹Ž†ƒ‡”‡…‘‰‹–‹‘ Ȉ‘‘—–ƒ•‘…‹ƒŽ‡–™‘”‹‰…ƒ’ƒ‹‰ƒ†„—‹Ž† a following Ȉ ‘”‹••—‡ƒ†˜‘…ƒ…› We go toe-to-toe with PR Newswire, Businesswire, PR Web and Globe Newswire. We unabashedly say many of their former customers are our current clients. Available for a single PR distribution starting at $149, or as a customized package to meet your needs. Your “news” appears in top search engines: Google and Google News, Bing, AOL, Yahoo! and Yahoo! News. Plus, your news, your way, is syndicated to, and will appear in, top websites like CBS ‘‡›ƒ–…Šǡ‘•–‘ Ž‘„‡ǡ ǡȋŠ‹…ƒ‰‘Ȍǡ New York Newsday, Columbus Dispatch and the Los Angeles Daily News—and the list goes on. Š‡’”‹œ‡‹ƒ›”ƒ…‡‹•–Š‡–Š‹”†’ƒ”–›‡†‘”•‡‡– and free media placements. On PR NewsChannel, ›‘—‰‡–„‘–ŠǤŠ‡’—„Ž‹…™‹ŽŽ•‡‡›‘—”’”‡••”‡Ž‡ƒ•‡ on top news sites with your message and “spin” fully intact. ‘‹ –Š‡ ‘’–‹‘ƒŽ ‡ˆ‡””‡†̾  ”‡™ƒ”† ’”‘‰”ƒ ˆ‘”͚͆͘͝ƒ—ƒŽŽ›ƒ†”‡…‡‹˜‡͙͘ά‘ơ‡˜‡”›•‡”˜‹…‡ and one online press release distribution absolutely Ǥ    S H E E T Please visit www.PRNewsChannel.com. For inquiries, email info@prnewschannel.com or call (888) 399-5534     V I E W OURPOWER OURCOMPETITION   WORKS WHY PR NEWSCHANNEL COST PROGRAM
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