which has the same form for the two entities we are considering: the design organization and the system it designs. This can be illustrated by replacing the following words. Replace "system" by "committee." Replace "subsystem" by "subcommittee." Replace "interface" by "coordinator." Melvin E. Conway: How Do Committees Invent. Datamation, April, 1968.
better; rather they are innovations that transform sectors to make products affordable and convenient, thereby making them available to a much larger population.
a new market and value network, and eventually disrupts an exis4ng market and value network (over a few years or decades), displacing an earlier technology. Sustaining innova4ons are typically innova4ons in technology, whereas disrup4ve innova4ons change en4re markets. Disrup4ve Innova4on