turn to scalpers and brokers. Lyte lets them reserve tickets at fair market prices. WHEN YOUR FANS NEED TO SELL A TICKET, they fail 70% of the time. Lyte gives every fan a guaranteed offer for their ticket in minutes. W H AT I S LY T E ? A T I C K E T E X C H A N G E F O R A R T I S T S A N D T H E I R FA N S .
in marketplace fees and broker mark-ups. With an exchange, an artist can put $$ back in your fans pockets. FIGHT SCALPING: Lyte has proven fans stop buying from scalpers when given an option to reserve through exchanges. Less buyers puts scalpers out of business. CONTROL PRICING: With an exchange dictating fair and official late-bird prices, scalpers are forced to reduce prices. Lyte has dramatically reduced the bounties fans are paying to scalpers. MAKE MORE MONEY: You make money on every ticket exchanged through Lyte.. Privileged And Confidential W H Y LY T E ?
ever can’t make it, I'll let them know about you guys!! MANY MANY THANKS, PHOENIX ” “ Yes I have received the offer and have accepted a huge thank you for this as it is a relief THANKS, JULIE ” “ A N E W FA N E X P E R I E N C E
E p o w e r e d b y L y t e P r o m o t e r s & a r t i s t s p a r t n e r w i t h Ly t e t o o f f e r t h e i r fa n s a t i c k e t e x c h a n g e . T h e p l a t fo r m d e l i v e r s p o w e r f u l i n s i g h t i n t o p r i c i n g a n d a t t e n d a n c e . Little Dragon 5.19 RESERVATION RATE 49.8% SIGN-UP RATE 27.8% $12,202 Booked Reserved 498 Registered 278
3/20 3/27 4/3 4/10 4/17 4/24 5/1 5/8 5/15 5/22 Privileged And Confidential Marketplaces When Forest Hills turned Lyte on for Ed Sheeran, Lyte processed 15x the average daily volume of secondary marketplaces. 3 out of 4 fans used Lyte to sell their ticket. LY T E I N A C T I O N : E D S H E E R A N @ Passes per day Lyte vs secondary marketplaces Ed Sheeran, May 28, 2015 (Night 1) FANS CHOOSE LYTE:
T I O N : E D S H E E R A N @ 447 tickets reserved for purchase 621 tickets submitted for buyback 94.8% of users converted I N 2 4 H O U R S … 2,969 Total tickets resold
Night 1 (with Lyte) versus Night 2 (No Lyte) Forest Hills Stadium T H E LY T E E F F E C T O N S C A L P E R S Night 2 (NO LYTE) Night 1 (WITH LYTE) two days before the show, prices dropped 35% as fans opted to reserve a ticket thru Lyte instead of scalpers. For the next night’s show, without Lyte prices dropped by a negligible 3% over the same period. W H E N LY T E L A U N C H E D
T I O N : D I L L O N F R A N C I S @ of the venue’s capacity was reserved by fans after sell-out through Lyte 50% more reservations made than tickets resold. An exchange can replace secondary marketplaces. 2x Dillon Francis @ The Catalyst Club May 14, 2015
M B E R S - A v e r a g e R e s o l d P r i c e s $300 $450 4/14 4/25 5/7 5/18 5/30 Sold Ticket Prices Levi’s Stadium, June 27, Floor For the same quality seat: Max resale price = $861 Min resale price = $225 384 seats sold to-date Average price = $333 Face value = $200 F a r e T h e e W e l l , J u n e 2 7 , G A F l o o r
M B E R S - P R I C E G O U G I N G F a r e T h e e W e l l , J u n e 2 7 - F L O O R G A T I C K E T scalper markup marketplace fees $384 $88 $96 true price $200 $184 paid by fans to 3rd parties over and above the actual cost of the ticket.
M B E R S - Y O U R A F T E R M A R K E T T O - D AT E 6,000 tickets resold to-date $220 average resale price $400K revenue to 3rd parties F a r e T h e e W e l l , J u n e 2 7 & 2 8 , L e v i ’ s S t a d i u m , S a n t a C l a r a , C A $ 6 7 P E R T I C K E T T O 3 R D PA R T I E S I N F E E S A N D M A R K - U P S
E C U R R E N T LY 1 3 , 0 0 0 T I C K E T S L I S T E D O N M A R K E T P L A C E S . B Y T H E N U M B E R S - Y O U R A F T E R M A R K E T I N J U N E MID $400K $871K HIGH LOW $200K WILL BE PAID TO 3RD PARTIES BY FANS
E A R E C U R R E N T LY 1 3 , 0 0 0 T I C K E T S L I S T E D O N M A R K E T P L A C E S . TA K I N G C O N T R O L W I T H LY T E MID $310K $676K HIGH LOW $155K FAN SAVINGS $45K-195K
R K S : LY T E E X C H A N G E H o w t o b e g i n w o r k i n g w i t h L y t e ? Little Dragon 5.19 RESERVATION RATE 49.8% SIGN-UP RATE 27.8% $12,202 Booked Reserved 498 Signed-up 278 + In 24 hours, Lyte launches a Fare The Well Exchange portal. + Launch exchanges Send one email to ticket holders announcing buybacks and reservations. + Own and amplify narrative Amplify this decisive response to the rampant scalping of the Fare The Well Tour After launch, you monitor your ticket aftermarket in real-time. The platform delivers powerful insight into pricing and attendance.
lara
addyosmani
sergeychernyshev
katiecoart
hatefulcrawdad
szymonslowik
sabderemane
axbom
eileencodes
lfama
portentint
