physical office/presence Easy access for potential users Anti-fraud program Big variety for the users Skilled team members with adequate compensation THREATS Competitors Advancements in technology Political or economic instability/crisis Nature cataclysms, WEAKNESSES Need for bigger IT server, Dependency on internet Lack of human resources (big overload for current team members) Need for more talent in the company OPPORTUNITIES Expand to new markets To grow to become an event management company Google Ads