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Avatar for Magdalena Franke Magdalena Franke
January 29, 2025
110

 Medi

Medi

Avatar for Magdalena Franke

Magdalena Franke

January 29, 2025
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Transcript

  1. What product/service you want to offer • We want to

    offer the product and the service at the same time. More specifically our product is a program that protects patient’s personal information at hospitals. And save data efficacy.
  2. What/who is our market? Hospitals: Large-scale institutions managing vast amounts

    of sensitive patient data. Telemedicine Companies: Businesses providing remote healthcare services. What makes the product/service special. Health Insurance Companies: Protecting policyholders’ data during claims processing and underwriting. Government and Public Health Organizations - Securely managing citizen health records and disease tracking databases.
  3. Competences Yusuf – CEO (Chief Executive Officer) Aylan – Content

    Creator Ilona - Tester Marcel – Communication Department Sisi – Developer Keti – Head of legal and complience
  4. SWOT analysis Strengths: 1) Focused Expertise - Specialized in healthcare

    data privacy, addressing a critical industry need; 2) Trustworthy Brand - Name “MediGuardian” conveys security and reliability. 3) Technological Innovation - Use of cutting-edge tech (e.g., encryption, AI, blockchain) to stay ahead of threats.
  5. SWOT analysis Weaknesses: High Initial Costs - Developing and maintaining

    secure systems can require significant upfront investment. Limited Brand Recognition - As a new company, building trust and reputation takes time and effort. Complex Sales Cycle - Selling to hospitals and large organizations can involve long decision-making processes.
  6. Opportunities Global Market Access - Healthcare privacy is a universal

    need, enabling international expansion. Strategic Partnerships - Collaborate with tech providers, healthcare organizations, or insurers. Regulatory Push for Compliance - New data privacy laws worldwide drive healthcare organizations to seek secure solutions.
  7. Threats Competitive Market - Established players in healthcare and data

    privacy may dominate market share. Economic Uncertainty - Limited budgets in healthcare institutions may delay purchasing decisions. Consumer Skepticism - Patients and providers may hesitate to trust new or unproven solutions.
  8. Promotion Strategy - VIDEO ADVERTISEMENT: READY AND AVAILABLE. - CHANNELS

    OF PROMOTION: - FACEBOOK - INSTAGRAM - YOUTUBE - TIKTOK
  9. Conclusion Why MediGuardian? - Specialized in healthcare privacy solutions. -

    Vision-driven team and innovative technology. - Secure your healthcare data with trust and expertise. Contact us for collaboration opportunities!