FNAR 264/664 Graphic Design with Creative Technologies - 05

FNAR 264/664 Graphic Design with Creative Technologies - Week 05

Transcript

1. FNAR 264/664
   Graphic Design
   with Creative Technologies Week 05
2. Color is a human phenomenon. ! To the physicist, the only difference be- tween light with a wavelength of 400 nanometers and that of 700 nm is wavelength and amount of energy.
3. Color occurs when light in different wavelengths strikes our eyes. ! Objects have no color of their own, only the ability to reflect a certain wavelength of light back to our eyes. ! As you know, color can vary in differing circumstances.
4. Artists illustrating shades and shadows. From various sketch books
10. Moses Harris’ 1766 model from the Natural Systems of Colors.
11. 3D colour sphere by Philipp Otto Rung, 1807.
12. 3D colour sphere by Philipp Otto Rung, 1807.
13. Classification of hue systems based on criterion used as basis for hue opposition.
14. Light waves of many colors join to make white light.
15. Computers use red, green and blue because monitors emit these colors of light. ! With a value between 0 and 255 assigned to each color, a computer monitor can produce up to 16,777,216 different colors. ! Red, green and blue lights mixed together at full value (R:255, G:255, B:255) produce pure white light, while the absence of these three colors (R:0, G:0, B:0) produces no light, or black.
17. Hue — Saturation — Brightness
19. By adjusting the brightness and saturation components of a single color hue, roughly 46,000 distinct colors can be created per color hue.
25. Color Legibility Factors ! • lighting and viewing conditions in the reading environment will have a clear effect on the legibility of both print- and screen-based work—compare viewing a monitor in a darkened room and under direct sunlight; • selection of colors;
 • background colors and textures on which colors are printed;
 • size and shape of type or image used.
26. Color Associations ! • Black is the color of mourning and death in the industrialized West, whereas in china and india the color of mourning is white. ! • Red does not have the instant conventional association with “stop” in those countries where automobiles are less pervasive, and is associated with good luck in china.
27. Color Associations ! • Green was associated with poison in the 19th century through its links with arsenic, whereas today it is seen as the color of spring and environmental awareness. ! • Blue is associated with postage in the US, where the mailboxes are blue, whereas in sweden or Britain you would look for the color red. ! • Yellow is the color of courage in Japan.
31. Subway Stations
32. The map by Massimo Vignelli
33. Traffic Signs in Germany