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FNAR 264/664 Graphic Design with Creative Techn...

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February 06, 2014
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FNAR 264/664 Graphic Design with Creative Technologies - 04

FNAR 264/664 Graphic Design with Creative Technologies - Week 04

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mahir

February 06, 2014
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  1. “The most difficult things to design are the simplest.” !

    — Raymond Loewy (1893 – 1986) ! ! ! ! He designed Slenderized Coca-Cola bottle & Streamlined Greyhound bus
  2. Point, line, and plane are the three most basic shapes

    in visual design. Ordinarily, we think of a point as a dot, a line as a stick, and a plane as a flat area.
  3. A point does not need to be a dot. A

    point can be perceived as a small plane or a short line. Another definition of a point is the smallest unit of marking, regardless of exact shape.
  4. A line does not need to be a thin stroke.

    A line can be perceived as a narrow plane or a long point. Another definition of a line is the trace of a point in motion. By this definition, a line is the precise record of where a pen tip has moved across paper.
  5. A plane does not need to be a rectangle. A

    plane can be perceived as a wide line or a large point. Another definition of a plane is the trace of a line in motion. By this definition, a plane is the precise record of where the long side of a stick of chalk has moved across a blackboard.
  6. Dots establish a relationship with the space around it. The

    two most important relationships formed are the proportion of the dot and the space around it and the position of the dot within that space.
  7. Dots working together can form an endless variety of arrangement

    and complexity. The can become lines and curves. They can form complex shapes, patterns, textures, and any other structure imaginable. Dots in combination can even imply direction and movement, bringing us to lines.
  8. The thinner the line the more the emphasis is on

    the quality of direction. The thicker the line the more emphasis is moved to the quality of mass and away from the quality of direction.