Rick/ Mark SRG Innovation Summit

Talk by Rick Sterling and Mark Moore at the 2014 Innovation Summit in Boulder Colorado

Transcript

1. rick sterling and mark moore An unreasonable proposition: Project SAMaritan
2. An inconceivable problem
3. children under the age of 5 Severe Acute Malnutrition (SAM). 17 million suffer one every 9 seconds. 3 million die 11 million stunted
4. are saved with RUTF. 3 million children
5. 6-week feeding program $50 saves a life RUTF: Ready-to-Use Therapeutic Food
6. Only $150 million per year committed to buy RUTF feeding 20% of children. Yet, $65+ billion spent on weight loss in U.S. alone.
7. “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man (and woman). george bernard shaw Our unreasonable proposition
8. We raise a $1+ billion to erase Severe Acute Malnutrition from the face of the earth? • RUTF for every SAM victim • Producers simply give their products to in-country aid groups • Aid groups then focus their resources on distribution WHAT IF
9. Leverage $65 billion spent on weight loss ! to fund this $1 billion goal?! • Calories weren’t “lost” but “given away” • Medical researchers support higher motivation WHAT IF
10. We created a Calorie Cloud ! where calories could ! be monetized? ! WHAT IF Kid PowerTM Grants Social Movement Corporate Wellness Brand Promotions TM
11. We formed a coalition of uncommon partners? A problem too big and complex for any single organization. WHAT IF
12. Our strategy is to keep building a “center of gravity.” STATUS 1. Focus on social movement, engage technology partner 2. Extend corporate wellness pilots 3. Support UNICEF’s Kid Power program 4. Longer term: build sustainable business model
13. Unreasonable Lessons: 1. To solve complex problems, make them bigger 2. Emotional motivation to change behavior 3. Uncommon partners can bring new technologies ! and capabilities
14. Become an Unreasonable Partner: 1. Provide team funding support 2. Do/own “Calorie Giveaway” program 3. Brand alignment to cause? 4. Save 100; 1,000; 10,000 lives. One life saved costs just $50. www.mananutrition.org
15. Interested? Rick Sterling > 303.381.6410! rsterling@srg.com Mark Moore > 202.329.3291! mark@mananutrition.org