UNICEF Kid Power/ Oct 2013

Original deck from UNICEF team

Transcript

1. Introduction | 7th October 2013 Kid Calorie Cloud
2. One in three American kids are overweight or obese.
3. One in four children around the world are undernourished.
4. What if we could we could inspire American kids to get active and trade in their calories so kids everywhere get the nutrition they need?
5. Teachers introduce kids to the global malnutrition crisis and kick-off participation in the Calorie Cloud Kids get custom Calorie Cloud bands to track their activity and upload their results to the Calorie Cloud Kids get active in school and at home, and classes (and schools) compete with each other Teachers and classes track progress in real-time through the Calorie Cloud website Idea (1 of 2)
6. Brand sponsors pay for converting calories in the Cloud to therapeutic foods UNICEF procures and delivers therapeutic foods to malnourished kids Malnourished kids get healthy and are able to survive and thrive Teachers and classes (and schools) celebrate the impact they have achieved Idea (2 of 2)
7. 10 million American kids get active & healthy 1 million malnourished kids survive & thrive Impact
8. Opportunity (Anchor Partner) •  Positioning as a leader in health and fitness for the next generation •  Visibility among millions of kids, parents and teachers, initially across the US and ultimately worldwide •  Insights from co-creating the world`s first kid-focused activity tracking device •  Access to proprietary data on kids` engagement in fitness and exercise •  Association with one of the world`s best known and trusted non profit brands, UNICEF
9. Timeline Winter 2013 Spring 2014 Fall 2014 •  Develop prototype •  Run pilot with 100 kids •  Refine experience •  Run pilot with 1,000 kids •  Engage device & mktg partners •  Beta launch with 10,000 kids Spring 2015 •  Launch full campaign (Anchor Partnership finalized)
10. Thank You