AI Meets Analytics

Understanding how users engage with your website is fundamental to growth.

What aspects capture their interest?

What falls flat?

Uncovering these details is crucial to optimizing your site for the highest conversions.

In this talk, Manu will explore AI’s impact on behavioural analytics, showcasing how practical applications of AI can enhance user experience and drive strategic insights.

Transcript

1. AI meets Analytics Manu Nair MICROSOFT @nairmanu @msftClarity
2. Marketer’s Priorities
3. User Experience
4. Conversions
5. Insights
6. Traffic Analytics
7. Behavioral Analytics
8. Session Replays
10. Heatmaps
11. Rage Clicks Dead Clicks Excess Scrolling Quick backs
12. Marketer’s Priorities User Experience
14. Understanding user struggle 25% engagement for search
15. Validate Assumptions Plugins cause user frustration
16. 20% rage clicks on Close button Removed 3rd party plugins
17. Marketer’s Priorities Conversions
18. Tracking Events SIGNUP PURCHASE CONTACT US READING SUBSCRIBE DOWNLOAD Site Activity Smart Events
19. Marketer’s Priorities Insights
20. Session Insights
22. Heatmap Insights
24. Improve engagement & time spent Get results fast
25. Copilot Suggestions Interactive tool Quiz +31% in time spent on site + =
26. Microsoft Clarity Helping the world to act on its data @microsoftclarity @msftClarity @microsoft-clarity