MARGA TECH SPORTSWEAR

Project Presentation

Transcript

1. SPORTS APPAREL TRENDS
2. TREND 1. GROWING INTEREST IN HEALTH & WELLBEING
3. TREND 2. ATHLESURE. SPORTSWEAR IS A NEW CASUAL-STREET WEAR The Global Market of athleisure reached $270 bill in 2016 and forecasted a 30% growth rate by 2020   *Morgan  Stanley
4. TREND 3. STREETNIC. NEW TECHNOLOGY IN STREETWEAR
5. TREND 4. ONGOING RAPID GROWTH OF E-COMMERS Internet is becoming one of the main platforms to purchase sports goods with a 20-30% growth rate in just 2015 Global Market *Euromonitor
6. TREND 5. WOMEN ARE NEW DRIVER TO SALES
7. THE  MARKET  
8. GLOBAL  EXPERIENCE.  THE  MARKET   Women’s  acEvewear     USA  (2013)  $11.5  billion,  a  9%    jump  from  2012*.     The  global  sports  apparel  market  $178  billion  by  2019**.       The  world  sports  apparel  market  is  expected  to  generate  revenue  of  $184.6  billion  by  2020,  growing  at  a  CAGR  of   4.3%  during  the  forecast  period,  2015-­‐2020***.       Reasons  behind  growth  of  the  world  sports  apparels  market:   -­‐  growing  health  awareness   -­‐  increasing  disposable  income     -­‐  surge  in  female  parEcipaEon  in  sports     The  online  mode  of  sale  segment  is  expected  grow  at  a  CAGR  of  9.5%  during  the  forecast  period.     The  key  companies:  Adidas  AG,  Nike,  Inc.,  Puma  SE,  Under  Armour,  Inc.,  Ralph  Lauren  CorporaEon,  Umbro  Ltd.,   Fila,  Inc.,  Lululemon  AthleEca  IncorporaEon,  New  Balance  AthleEc  Shoe,  Inc.  and  Columbia  Sportswear  Company.   *  market  research  firm  NPD   **Boston-­‐based  research  firm  Trefis   ***According  to  Allied  Market  Research    
9. TARGET MARKETS Country   Entry  Year   Women   Popula2on   TA   TARGET   MARKET   Russia   2017   51  mill   2,55  mill   $765  mill   USA   2019   162  mill     8.1  mill   $3,9  bill   EUROPE   2018   260  mill   13  mill   $2,73  bill   TOTAL   (China  2019)    473  mill   23,65  mill    $7  bill   Target  Market  CalculaEon:  if  we  consider  5%  of  populaEon  (large  ciEes  with  above  average  income)  &  TA  (women  18-­‐65)  will  purchase   our  product  for  $300    
10. THE PRODUCT
12. TECHNOLOGICAL ACTIVEWEAR FOR WOMEN Designed and made to trigger your body heat to the benefit of your own shape and skin wellness.
13. TARGET AUDIENCE 32  year  old  women  (18-­‐65  range)   SophisEcated   Educated   AcEve  lifestyle,  travel  &  sports   Balances  career  and  family   Fashion  conscious  &  street  wear  inclined   Income  100k  RUB/mo.         MARGA
14. R&D MARGA  thrives  for  feedback  from  all  areas   to  help  in  the  enhancement  of  the  product   by  informaEon  coming  from  retail   employees,  ambassadors,  third  party   suppliers  and  athletes.  Retail  employees  (e-­‐ commerce)  can  communicate  the  reviews   they  get  from  a  product  to  management  for   it  to  be  closely  studied,  ambassadors  are   given  the  product  to  test  and  give  feedback   to  the  design  team.  ConvenEons  are  also  to   be  held  to  get  feedback  from  athletes  and   consumer  on  product  enhancement  and   design.  MARGA  also  plans  to  work  closely   with  its  suppliers  to  develop  innovaEve   fabrics.     Innovation in the product is at the core.
15. PRODUCT. BLACK COLLECTION 1.  Incorporate  technical  quality  and  performance-­‐oriented  focus   2.  Fashion  forward  design  &  style   3.  InnovaEve  materials     -­‐  Increases  skin  elasEcity   -­‐  Reduces  appearance  of  cellulite   -­‐  Reduces  muscle  faEgue  &  helps  in  faster  recovery        
16. MARKETING. COMMUNITY   -­‐  Use  word-­‐of-­‐mouth  to  sell  gear  as  main   strategy   -­‐  Seh  up  shop  inside  yoga  studios  to  integrate   into  community   -­‐  Enlist  instructors  as  ambassadors  to  inform   audience  about  the  brand   -­‐  Set  up  social  media  accounts  to  build  strong   community   -­‐  Introduce  online  shop  to  boost  sales   -­‐  Collaborate  with  elite  retailors  to  up  bring   brand  image     -­‐  ParEcipate  in  industry  events  to  penetrate   new  markets   -­‐  Incorporate  with  sport  stars  to  secure  best   product  quality  based  on  feedback   -­‐  Work  with  media  &  bloggers  to  make  an   aggressive  entry  
17. SALES CHANELLS. 2017   USA  2017   ONLINE.     -­‐  Indiegogo  (USA)   -­‐  InternaEonal  online  retailers  (net-­‐a-­‐porter/Farfetch)   -­‐  Online  Shop  (Branded)   OFFLINE.     -­‐  Yoga  Studios,  RecreaEon  &  Retreat  Centers     -­‐  Events  and  expo   -­‐  Premium  retailers  (Saks  Fijh  Avenue,  Barneys,  etc)     RUSSIA  2017   ONLINE.     -­‐  FB   -­‐  ONLINE  RETAIL   OFFLINE.     -­‐  YOGA  STUDIOS  (MOS,  SPB)   -­‐  SPECIAL  EVENTS   -­‐  PREMIUM  RETAILORS  (TZUM,  AIZEL,  PODIUM)  
18. PL     2017   2018   REVENUE   $1,001,577.59   $1,667,413.79    Revenue  under  selling  contract  base     $1,001,577.59   $1,667,413.79    Revenue  from  sale  of  subsidiaries  (na)     $0.00   $0.00    Revenue  on  rendering  other  services     $0.00   $0.00    Revenue  from  Sport  acEvity  and  events     $0.00   $0.00   COST  OF  PRODUCTION   $393,598.21   $618,989.98    PC  Cost  of  producEon     $228,182.76   $325,103.45    PC  other  costs  (including  spare  part)     $14,310.34   $20,862.07    PC  Cost  of  materials     $142,105.28   $234,754.21    PC  other  producEon  costs  (including  packing)     $8,999.83   $38,270.26    PC  costs  collecEon  producEon  ajer  Indi     $0.00   $0.00    PC  costs  for  Summer  Yoga  mara     $0.00   $0.00    PC  cost  of  sample  producEon     $0.00   $0.00    PC  cost  of  pahern  creaEon     $0.00   $0.00    PC  salary  sales     $0.00   $0.00    PC  test  material     $0.00   GROSS  PROFIT   $607,979.37   $1,048,423.81   %  of  GP   61%   63%   Marke2ng  and  pormo2on   $203,879.31   $290,775.86    MS  MarkeEng     $203,879.31   $290,775.86    MS  promoEon&video     $0.00   $0.00    MS  WEB     $0.00    MS  markeEng     $0.00   $0.00   Opera2onal  expences   $137,241.38   $330,689.66    OS  Professional  services       $862.07   $41,379.31    OS  Payroll       $118,448.28   $223,448.28    OS  Business  trip     $8,620.69   $22,413.79    OS  Rent  expense     $0.00   $31,034.48    OS  AccounEng     $9,310.34   $12,413.79    OS  logisEck  and  delivery  costs     $0.00   $0.00    OS  DepreciaEon     $0.00   $0.00   OPERATING  PROFIT   $266,858.68   $426,958.29   27%   26%   EBIT   $266,858.68   $426,958.29   NET  PROFIT   $266,858.68   $341,566.64   INCOME TAX $53,371.74   $85,391.66  
19. INDIEGOGO CAMPAIGN JUL-AUG 2017 Cost  budget           2017  USD   General  marke2ng  costs  for  Indi  compain    $174,642.86     Lending      $10,000.00     Traffic  for  lending      $-­‐         PormoEon  and  video    $72,000.00     IGG  grafick    $5,000.00     legal    $1,500.00     SMM    $69,000.00     MarkeEng  payroll    $17,142.86     General  representa2ve  expences    $40,000.00     Business  trips    $40,000.00     Dinners/gijs    $-­‐         General  produc2on  costs    $34,968.57     cost  of  producEon      $14,000.00     cost  of  material    $7,840.00     logisEck    $-­‐         MarkeEng      $8,928.57     photosession    $2,142.86     pahern  developmet    $628.57     other  speir  parts    $1,428.57     Total  costs    $249,611.43    
20. MARGA BOGA INVESTMENT  PLAN   I.  ROUND  I   $150k  needed  to  pursue  the  following  goals:     MarkeEng  &  Development  ($  100k):   Online  shop  ($  50k)       I.  ROUND  II   $250k  needed  to  pursue  the  following  goals:     Indiegogo  Campaign  ($  250k):   -­‐  Launch  (lending,  travels,  organizaEon)   -­‐  Community  Management,  MarkeEng,  PR         $155,172.41     $249,611.43     $0.00     $0.00     -­‐$100,000.00     -­‐$50,000.00     $0.00     $50,000.00     $100,000.00     $150,000.00     $200,000.00     $250,000.00     $300,000.00     $350,000.00     Round1   (Q1-­‐2017)   Round2   (Q2-­‐2017)   Round3   (Q3-­‐2017)   Round4   (Q4-­‐2017)   Investments  rounds  and  volume  
21. Research on fabric features
22. IN FOR BEAUTY, STYLE, COMFORT, INNOVATION Thank  you!         Margarita  Bogdanova   +7(925)795-­‐9931/  +1(408)806-­‐8475   Margo.prive@gmail.com